Advertised jobs numbers comparison

Here is a list of jobs advertised on the leading Irish job sites and the recruitment agency web sites.

Job Boards
Irish Jobs 12253
Recruit Ireland 3350
Monster 2969
Jobs 2800
Irish Times 1883
Employ Ireland 1339

Recruitment Agencies
CPL 1340
Brightwater 1291
Morgan McKinley 1178
Sigmar 671
Stelfox 627
Grafton 228
Manpower 183

Irish Jobs has by far the largest number of jobs. Actually they have about 10 times more jobs than the average competing Irish job site. Is there really that much jobs? Is that a real success story? When the numbers are so much off the scale, it always stinks a bit. Especially knowing that they own the Jobs.ie site that does so badly on the jobs numbers compared to the main site.

On the recruitment agency side there is a tight race at the top. CPL still has it top spot, while surprisingly a small company Brightwater is in second. They show more jobs on their site than a much larger company Morgan McKinley that is on the third spot. Are Brightwater really working as Busy Bees? Are they really filling 5 times more roles than companies like Grafton or Manpower? Again quite unlikely. Same as Irish Jobs web site above, the number are again just very off the chart.

Simply Hired releases their first-ever UK Today’s Job Seeker Report

SimplyHired.co.uk has released it’s first annual Today’s Job Seeker report for the UK market. Based on the results of more than 60 user polls conducted on the site since October 2009, the report provides the industry’s most comprehensive picture of job seekers and their interests, behaviours and motivations. To download the full report visit http://scr.bi/ukjobseekerreport.

Highlights of the report include:
• Today’s job seekers say the most important consideration when looking for a job is work-life balance (36%)
• 69% of job seekers are willing to take a pay cut to avoid redundancy
• More than half of job seekers use social media sites in their job search, including Facebook (18%) and Linkedin (31%)

Gautam Godhwani, co-founder and chief executive officer, Simply Hired, said: “The current recession has created a new group of candidates, distinctive in their job search methods and what they want from their career. Today’s job seeker is part of a selective, independent and passionate group actively searching for work through social networking and personalised online job sites. We are pleased to share this data through our first UK Today’s Job Seeker Report.”

I want a new job!

Be careful what you wish for!

I want a new job web site (iwantanewjob.ie) is still in Beta phase, but it does look like a job site already. The prominent placement of the job search facility on the home page is good.

Job advertising is free until the end of January 2010. The pricing is low, and the site is already hosting numerous banners trying to monetize the traffic. With the Alexa traffic ranking of 6,590,136 (This site JobsBlog.ie is on 718,509 today), meaning there is 6.5 million web sites with more traffic; it will be hard to monetize the traffic.

With the December coming, and we all know what December online job search figures are (although this recession might turn things up side down!) Iwantanewjob.ie is not likely to attract any significant traffic this year. But that was probably the plan anyway, to take some time to get the jobs up there first.

Well all the best wishes to ‘I Want a New job’ jobs site. Perhaps there should also be a site called: ‘I Want My Old Job Back’.

Resumark: CV, Jobs, Free!!!

resumark_logoResumark brought in a nice new business model in the online recruitment industry. The concept is essentially borrowed from the Google AdWords – Google AdSense model. While Google pays the web site owners to show the Google AdSense on their sites and charges the Google AdWords clients to pay per click for those same adverts Resumark does the same with the CVs. Job hunters upload their CVs and get paid each time someone downloads the CV. Anyone can search the CV database for free, and gets a preview of the CV for free only. If you decide you would like the contact details as well – you pay to Resumark. Resumark in return pays the cut to the owner of the CV.

Just in case you did not get it, here is how Resumark explains their online recruitment and CV database business model:

Get Paid to Post Your Resume!

Post Resume or create it online using our free Resume Assistant. Make $1 every time an employer downloads your resume!

Search Jobs that match your profile and join the fastest growing Job 2.0 Network!

In today’s economy even job search monsters are not enough. Invite friends and earn money together when their resumes are downloaded.

And for the recruiters and employers:

Free Resume Search & Job Postings

Search Resumes for Free using Google™ search technology. We give you full access to the entire resume database.

Pay only for the resumes that you choose to download. Compare to other services.

Post Jobs for Free and have them automatically distributed to major jobs sites and networks reaching millions of job seekers

Regardless if the business will work or not, Resumark is a step from the usual recruitment jobs sites. Time will tell if it was a step in the right direction. But what needs to be applauded here is the courage and the innovation in the online recruitment industry.

SEO for job advertisment?

Is Search Engine Optimization important for advertising your jobs on the job boards? Should you optimize every single job post? Isn’t optimization of job post on a job board actually only ‘Keyword Stuffing’, since you do not control any other page element?

Short answer:

Yes SEO is extremely important when publishing a job on a job board. Yes, you can only play with text, s0 make sure you do it well!

Why SEO-in a individual job post?

It will attract searches composed of number of words (‘Long Tail Search’) that describe the desired position. In general a job seeker that searches for ‘Jobs’ is on average of less ‘Quality Applicant’ than someone searching for ‘IT Project Manager Dublin South’.

By optimising the job specification for the search engines – the quality of the applicants raise dramatically. I have done tests with a number of my clients in publishing the two versions of the same role. One the way they would ‘Normally’ write it and the other highly optimised for the most used search words combined in search phrases constructed from:

  • Job location
  • Job title or role name
  • Job Location
  • Skills required or technologies used
  • Qualifications required or desired

The result is that the majority of candidates interviewed came from a version of the job advertised that was optimised for the search engines. The majority of the applications would tend to come from a day to 3 – 4 days after the publishing of the role. The overall quality of the applications would tend to go down as times goes by after that.

Get Your Jobs Indexed by TwitterJobSearch

If you are a recruiter in Ireland I am guessing you would like your jobs to be advertised in real time in as many publications as you can afford. Any Irish Jobs boards are the obvious choice, and then the FREE Jobs sites that accept job advertisements. In Ireland there aren’t that many free jobs sites, but here is a free one, trying to be a jobs site – Twitter!

How to get your jobs in Twitter Job Search?

You will need to get your jobs in the format below and submit them to the Twitter Jobs Search.

<?xml version=”1.0″?>
<jobs>
<publisher-name>Your Job Site</publisher-name>
<publisher-url>http://www.yourjobsite.com</publisher-url>
<job>
<id>unique12345</id>
<date>2004-06-22 10:33:11</date>
<title>Customer Service Representative</title>
<company>Big ABC Corporation</company>
<url>http://www.yourjobsite.com/viewjob.php?jobid=unique12345</url>
<salary>50K per year</salary>
<jobtype>full-time, part-time, permanent</jobtype>
<education>Degree</education>
<experience>2+ years</experience>
<location>London</location>
<postcode>W1 3GR</postcode>
<description>Strong Applicant. Communication skills. </description>
<category>IT, Internet</category>
</job>
<job>
<id>unique12346</id>
<date>2004-06-22 10:33:11</date>
<title>Customer Service Representative</title>
<company>Big ABC Corporation</company>
<url>http://www.yourjobsite.com/viewjob.php?jobid=unique12345</url>
<salary>50K per year</salary>
<jobtype>full-time, part-time, permanent</jobtype>
<education>Degree</education>
<experience>2+ years</experience>
<location>London</location>
<postcode>W1 3GR</postcode>
<description>Strong Applicant. Communication skills. </description>
<category>IT, Internet</category>
</job>
</jobs>

If there is a job, Hound will sniff it!

hound-job-siteAmerican marketing was always a bit specific. In some cases it just does not ‘cross the water’ well, and sounds a bit off on our shores here. In recruitment the example is the job site Hound.com. It is a Employers Only model job site, like Ireland has its own RealJobs.ie. It’s marketing is very original and different from the usual jobs sites. On Hound everything is about the hounds and the front page is full of dogs images. 13 dogs will welcome you on the Hound home page. Quite impressive for the jobs site, isn’t it?

This is Hound they think you should use them:
Hound shows its members jobs from every employer website it can find in the United States and throughout the world. It is the most powerful job-search engine in existence and powers several job boards. Recruiters use Hound to track down potential jobs for their clients.

Meaning: If there is a job, Hound will sniff it!

Take a sneak peek at the new Monster

Take a sneak peek at the new Monster Jobs Site

Monster is all about their new site. That isn’t actaully available. And will not be available this year. That does not stop them advertising it for the last couple of months. They started sounding a bit like Microsoft advertising their Vista. A lot of hipe, for a long, long time, but the result is…

Well let’s give Monster a chance to actaully show it to us. They promised it in Januarry next year (how crazy do you have to be to release teh new version of the job site in the month when job boards have the most traffic? If someting goes wrong, and things allways go wrong with the new releases, do you really need to show it to the most of visitors? :)

Well I guess it was a marketing driven decission, as Monsters decisions allways are, as oposed to the someones who knows how to run the operations.

Releasing a new jobs site in the year 2009, I would consider to be a failure if it does not have an element of the social networking. Is Monster smart and brave enough to bring the social networking in online recruitment on a large scale, as oposed to what LinkedIN is trying to do? Let’s wait and see ….

Untill then we will just be getting thoise emails and PDF’s titled Take a sneak peek at the new Monster or simmilar…

SnazzyJobs

I guess some people will say I like writing about the Irish Jobs boards. The funny thing is that there is so many popping out, it is almost every week you hear about a new one. This is just in the last month or so:
TheJobs.ie, JobisJob.ie, Jobs2do.ie aka Spamers, Monster Finance, urHired

So here goes an interesting one. The Irish .ie domain seemed a bit too expensive so it is called SnazzyJobs.com. At least it is Hosted in Cork, so Google.ie might actually not ban it completely, if Google Webmaster Tools is to be believed.

Here are the first impressions:
1. Logo resembles any other stock logo sample, not really inspiring (as was the case with a number of the recruiters logos earlier this year).
2. Legal Stuff – company registration number and the registered address nowhere to be seen on the site.
3. Why publish so many pages to have only Coming Soon text on them?
4. The site is actually designed in some ’90-ies style. It is really hard to read the font in the menu. Green font with the green shadow on the green background? Here are some Design ideas: Jobs Board.
5. The code is not as messy as most of the jobs sites are actually, but a bit too much of that Java code all over. It is an interesting choice to have the jobs board in php, while all the leading job boards are the powered by the Microsoft .NET. Another interesting choice is
6. StatCounter as opposed to Google Analytics? Interesting choice. I would still use both, since the speed the Google Analytics is being developed at the moment, with stuff like Data Visualisation (Google Analytics Motion Chart), will overshadow most of the aspects of otherwise very useful StatCounter.

You need to be brave to show your price list online where there is nothing really anyone can buy for less than a thousand euro. It could actually be used as a company slogan:

Snazzy Jobs
Where prices start at thousand Euro

Or maybe not?

There seems to be some 250 jobs advertised. Considering the time of the year and the (econ)comic situation in the country it is not bad really. There is also 2 jobs advertised in the last 7 days, so the site is not dead!

But honestly it will not be much more if some serious effort is not applied. The designers have decided to ignore a few important facts. SEO and Usability. The URL’s look like this:
snazzyjobs.com/jobsearch.php?ok=1&v000=&v001=1&v010=0&v011=&v101=&v111=....

To find the job search you need to click on some well hidden green button on the green background. And that button is one the single page on the site? Perhaps this is a part of the screening process: If you manage to apply – you must be a smart person, so we will look at your CV!

And,… you also need to create and account with Snazzy Jobs to be able to apply for the job. That last hurdle in the application process will definitely go well with the applicant. If banks and governments are losing the personal data, should I be leaving it on the web site that even does not confirm the company registration number required by the CRO?

Snazy Jobs we honestly wish you the best!!!

Recruitment SEO 101: Keyword Analysis

Any SEO Consultant will tell you that a decent SEO project should somewhere in its starting phase have a step called Keyword Analysis. Unfortunately different people have a quite different idea what exactly does the Keyword Analysis mean. Some mean that it is about finding the most relevant keywords, some that it is about the number or keywords, and the rest arte somewhere in between.

Google has a quite easy to use Keyword Suggestion Tool. Here are the keywords that Google will ‘suggest’ as a similar and relevant search keywords to the term ‘Jobs’.

I’ll leave up to you to draw your own conclusions about the suggested keywords. Are those really relevant? Too many? Too few?

Keywords related to term(s) entered – sorted by relevance:

jobs, sales jobs, job, accounting jobs, job opportunities, job search, finance jobs, medical jobs, find jobs, hr jobs, legal jobs, nursing jobs, summer jobs, temporary jobs, job vacancies, job site, job bank, jobs search, jobs online, jobs google, internet jobs, full time jobs, jobs available, financial jobs, healthcare jobs, temp jobs, job listings, part time jobs, banking jobs, top jobs, retail jobs, job sites, government jobs, jobs uk, jobs london, graduate jobs, engineering jobs, office jobs, new jobs, jobs com, parttime jobs, jobs wanted, jobs banks, find a job, social work jobs, contract jobs abroad, job fair, job find, advertising jobs, job seekers, environmental jobs, pa jobs, job agency, need a job, technical jobs, media jobs, administration jobs, accountant jobs, financial services jobs, sales rep jobs, job vacancy, job agencies, jobs waterford, online job, recruitment jobs, job recruitment, job google, part time job, jobs vacancies, jobs in london, jobs cork, accountancy jobs, local jobs, jobs international, irish job, jobs it, finance job, engineer jobs, jobs canada, hotel jobs, home jobs, sales job, jobs bank, language jobs, job applications, irish jobs, jobs on line, www jobs, looking for jobs, jobs france, all jobs, list of jobs, jobs no experience, ebay jobs, jobs club, jobs i, delivery jobs, microsoft jobs, receptionist jobs, promotions jobs, jobs websites, customer service jobs, child care jobs, fun jobs, jobs website, forklift jobs, partime jobs, maintenance jobs, clerical jobs, manufacturing jobs, jobs compliance, job seeking, loads of jobs, i need a job, ice jobs, microbiology jobs, job search google, tv jobs, nursing home jobs, promotional jobs, jobs in google, health promotion jobs, looking for job, health care jobs, jobs in healthcare, computer jobs, google job listing, job finder, gallery jobs, seasonal jobs, logistics jobs, dental jobs, job boards, jobs in boston, night jobs, jobs in chicago, my jobs, jobs in san francisco, jobs with animals, midland jobs, jobs in radio, payroll jobs, forestry jobs, welding jobs, entry level jobs, looking for a job, art jobs

Google has a bit more for your Keyword Analysis study. Here is the list of:

Additional Keywords to be considered – sorted by relevance

employment, employment agencies, employment opportunities, careers, recruitment, recruitment agencies, career, job listing, job postings, hiring, vacancies, opportunities, vacancy, help wanted, part time, employers, work, telemarketing jobs, employment google, employment online, job opening, job posting, entry level positions, employment agency, job opportunity, openings, auditing positions, recruiters, employment cork, jobs marketing, accountant hiring, positions, sales vacancies, home employment, entry level, recruit, full time, recruitment companies, telesales, recruitment agency, career opportunities, auditing position, part time work, typist, staffing, recruitment google, irish employment, sales reps, irish recruitment, legal recruitment

This second list is actually very interesting. What one can do is take any of those and ask the Google Keyword Tool for the Related Keywords suggestions again. By doing so the keyword list expands indefinitely.

Job Search Keywords

Publishing a job advertisement on the web strongly benefits from the search engine optimisation of the jobs post itself. Regardless of the job board you are publishing your job you will definitely get more applications if you apply the search engine optimisation techniques to your job advertisement.

How to optimise your jobs postings for the search engines?

There is very little that a job board will let you control on the web page where your job is advertised. The only element of the page that you can control is the text on the page. You cannot do much with the URL, Title, Meta,… it is on the job board staff to worry about that. You control the text. ‘The Content’. And you know what the search engine optimisation specialists say? They say: ‘The Content is the King!’. What is the importance of content in the search engine optimisation? Well search engine optimisation is actually all about the content. Search engines actually do not do much but read, analyse and index the content on the web pages. If your content is original and relevant to the particular term, a search engine will display your page in the listings for the search phrases your content is about.

But what we forget to write in the content is what people are actually searching for. When writing a job specification for the job advertisement we forget to actually mention the word ‘Job’. I the same time we are trying to attract someone looking for a job. We do know that when someone is looking for a new job, that is exactly what he will write down in the search engine, the word job or jobs. In the same time when writing a online job advertisement we co rarely put a word job or jobs in it. In fact the job boards themselves tell us to put a whole list of other words, but not to mention a most important word jobs?

Just remember, you are advertising a job!!!

For any search engine to consider your job posting worth displaying in the search ranking pages you have to use the word ‘jobs’ frequently in your job advertisement!