Recruitment SEO 101: Keyword Analysis

Any SEO Consultant will tell you that a decent SEO project should somewhere in its starting phase have a step called Keyword Analysis. Unfortunately different people have a quite different idea what exactly does the Keyword Analysis mean. Some mean that it is about finding the most relevant keywords, some that it is about the number or keywords, and the rest arte somewhere in between.

Google has a quite easy to use Keyword Suggestion Tool. Here are the keywords that Google will ‘suggest’ as a similar and relevant search keywords to the term ‘Jobs’.

I’ll leave up to you to draw your own conclusions about the suggested keywords. Are those really relevant? Too many? Too few?

Keywords related to term(s) entered – sorted by relevance:

jobs, sales jobs, job, accounting jobs, job opportunities, job search, finance jobs, medical jobs, find jobs, hr jobs, legal jobs, nursing jobs, summer jobs, temporary jobs, job vacancies, job site, job bank, jobs search, jobs online, jobs google, internet jobs, full time jobs, jobs available, financial jobs, healthcare jobs, temp jobs, job listings, part time jobs, banking jobs, top jobs, retail jobs, job sites, government jobs, jobs uk, jobs london, graduate jobs, engineering jobs, office jobs, new jobs, jobs com, parttime jobs, jobs wanted, jobs banks, find a job, social work jobs, contract jobs abroad, job fair, job find, advertising jobs, job seekers, environmental jobs, pa jobs, job agency, need a job, technical jobs, media jobs, administration jobs, accountant jobs, financial services jobs, sales rep jobs, job vacancy, job agencies, jobs waterford, online job, recruitment jobs, job recruitment, job google, part time job, jobs vacancies, jobs in london, jobs cork, accountancy jobs, local jobs, jobs international, irish job, jobs it, finance job, engineer jobs, jobs canada, hotel jobs, home jobs, sales job, jobs bank, language jobs, job applications, irish jobs, jobs on line, www jobs, looking for jobs, jobs france, all jobs, list of jobs, jobs no experience, ebay jobs, jobs club, jobs i, delivery jobs, microsoft jobs, receptionist jobs, promotions jobs, jobs websites, customer service jobs, child care jobs, fun jobs, jobs website, forklift jobs, partime jobs, maintenance jobs, clerical jobs, manufacturing jobs, jobs compliance, job seeking, loads of jobs, i need a job, ice jobs, microbiology jobs, job search google, tv jobs, nursing home jobs, promotional jobs, jobs in google, health promotion jobs, looking for job, health care jobs, jobs in healthcare, computer jobs, google job listing, job finder, gallery jobs, seasonal jobs, logistics jobs, dental jobs, job boards, jobs in boston, night jobs, jobs in chicago, my jobs, jobs in san francisco, jobs with animals, midland jobs, jobs in radio, payroll jobs, forestry jobs, welding jobs, entry level jobs, looking for a job, art jobs

Google has a bit more for your Keyword Analysis study. Here is the list of:

Additional Keywords to be considered – sorted by relevance

employment, employment agencies, employment opportunities, careers, recruitment, recruitment agencies, career, job listing, job postings, hiring, vacancies, opportunities, vacancy, help wanted, part time, employers, work, telemarketing jobs, employment google, employment online, job opening, job posting, entry level positions, employment agency, job opportunity, openings, auditing positions, recruiters, employment cork, jobs marketing, accountant hiring, positions, sales vacancies, home employment, entry level, recruit, full time, recruitment companies, telesales, recruitment agency, career opportunities, auditing position, part time work, typist, staffing, recruitment google, irish employment, sales reps, irish recruitment, legal recruitment

This second list is actually very interesting. What one can do is take any of those and ask the Google Keyword Tool for the Related Keywords suggestions again. By doing so the keyword list expands indefinitely.

eBay and PayPal Irish Jobs and Career Website

eBay & PayPal Jobs site (www.ebayjobsireland.com) is the second Irish Employers recruitment web site (that I have found so far). The fact that there is a web site is very good for eBay & PayPal, but the web site itself is… everything that a jobs site should not be. It is absolutely amazing that a eBay and PayPal both 100% Web 2.0 companies managed to have a jobs site of so low standard.

Just a few main points what is wrong with the eBay and PayPal jobs in Ireland web site:

1. ebayjobsireland.com domain name as opposed the Irish domain ebayjobsireland.ie – this will definitely impact the search engine ranking, and help in hiding the site from the Irish job seekers
2. A home page is just a pure branding message. Where are the jobs?
3. Where exactly are the jobs?
Click on Careers in eBay. A new page opens. Are the jobs there? No.
Click Search eBay Vacancies? A new page opens. Are the jobs there? No.
Click on Search openings link. Are the jobs there? No.
But there is a Search form. Fill the form
Click search, and VOILA! Here are the jobs.
In just 7 clicks and you are reading a job description!

From a usability point of view – that is a failure.

By looking a bit deeper into the structure of the page itself, one can see that the jobs are actually not on the ebayjobsireland.com, but the page is actually showing a Brassring.com page in a window frame. The effect of that is that no search engine will ever find a single job advertised on the ebayjobsireland.com page.

From the search engine optimisation point of view – that is a failure.

Compared to the Microsoft Recruitment site in Ireland that has even the RSS feeds,


eBay and PayPal Irish career website
wins the
2nd Best Irish Recruitment Site Award for 2008.

I also need to mention that eBay is one of the 10 Best Companies to Work for in Ireland.