Recruitment SEO: Alexa traffic ranking

After ranking the Irish recruitment agency web sites based on the Google PageRank and less known SEOmoz rank here is the one most marketers are familiar with: Alexa. What Alexa does exactly and how does it do it was a topic of a debate from the day Alexa have started publishing the traffic ranking scores. Some people like it, and some don’t. As with most of the ranking algorithms it is usually the people featured on top that agree with Alexa’s results, and the ones ranked towards the bottom would have a different opinion. But that is the nature of every semi obscure ranking system. And in the world of SEO, nothing is really that straight forward!

What does Alexa web site ranking number mean?

What does Alexa say about their ranking number? They say that the Alexa number associated to each web site is its ranking in the overall global web traffic. So site with the Alexa’s No. 1 is the web site with the most visitors, and as the ranking number grows the lower you are on the list of the sites based on the number of visitors. So the smaller the Alexa ranking score, the more traffic your web site has (according to Alexa).

So here is the same list of the 29 Irish recruitment agencies and the www.JobsBlog.ie within them so you can use it as a benchmark. There are some results that are just “screaming out” in this Alexa web site traffic ranking list. I’ll let you be the judge of it yourself:

URL

Alexa Rank

http://www.cpl.ie

291100

http://www.morganmckinley.ie

336866

http://www.hays.ie

803824

http://www.brightwater.ie

874987

http://www.peoplegroup.ie

1274311

http://www.Vantage.ie

1441180

http://www.eolas.ie

1769945

http://www.jobsblog.ie

1817137

http://www.icds.ie

1854172

http://www.frsrecruitment.com

1997184

http://www.EdenRecruitment.ie

2428334

http://www.collinsmcnicholas.ie

2595232

http://www.hrm.ie

2811817

http://www.recruitmentplus.ie

3457055

http://www.careerwise.ie

4564311

http://www.Stelfox.ie

4828821

http://www.Recruiters.ie

4831059

http://www.rftgroup.ie

5312061

http://www.3qrecruitment.ie

6804532

http://www.MatrixRecruitment.ie

8119435

http://www.accountancysolutions.ie

8669731

http://www.gempool.ie

8720144

http://www.solasconsulting.ie

9507536

http://www.hudson.ie

12469855

http://www.enterprisepeople.ie

12578768

http://www.placeme.ie

17197072

http://www.qedrecruitment.ie

18446204

http://www.harmonics.ie

18661080

http://www.Sigmar.ie n/f
http://www.Brompton.ie n/f

Why are there two web sites that have no data in Alexa? I have absolutely no clue.

Now, if you compare the Alexa ranking above and the two lists we have looked at before: The Google PageRank and SEOmoz MozRank, there are some obvious similarities. It is especially obvious towards the tops of the lists. The same recruitment agency web sites feature the top spots, and there are no “Big Surprises” there. If you r site is high in one listing, it is high in the other two as well.

Press Release: NRF Awards Winners 2011

Press Release NRF Awards Winners 2011

NRF in association with Irish Independent

Parc Aviation “FLY AWAY” with 4 awards at NRF Recruitment Industry Awards 2011
Parc Aviation scooped the best agency of the year award for large agency whilst Recruitment Plus scored Best Small Agency for the 2nd year in row, at the 5th annual recruitment awards which took place on Friday evening, (25th November 2011) at a gala awards ceremonyin The Shelbourne Hotel, Dublin. This was the biggest event ever held by the NRF with more than 320 attendees at the Ceremony which was presented by RTE’s Pamela Flood.
Robert Walters clinched the award for Best Agency Online Service for the second year running whilst Careers Register won the Accountancy and Finance category for ‘Best in Practice’.
Parc Aviation and Recruitment Plus were hailed by the judges as ‘leaders in their industry’. The judges found them to ‘have clear roadmaps of where they want to be, their commitment to the customer came across very strongly and they are completely in touch in what is required of them. Staff retention is testament to what they have achieved and in both cases professionalism has shone through’.
Parc Aviation got off to a winning start from the beginning of the night. First up to the winning podium for Parc Aviation was Nikki King who was awarded one of the coveted Graduate of the year awards.  Also receiving recognition in the ‘Best in Practice’ category they won Best in Practice Technical, Engineering & Science and the Best Practice in “Specialism” Awards.
Sigmar’s Peter Nunan was awarded Recruitment Consultant of the year narrowly beating off stiff competition from the other 6 shortlisted nominees who were,Grafton Recruitment’s Kevin Clarke, Lisa Collins from Hays, Sandra Mc Guirk from Parc, Lisa Russell from Servisource, Louise Delany from Quest Recruitment and Karen Kavanagh from Noel Recruitment. Sigmar were also awarded Best in Practice Sales & Marketing for the 2nd year running whilst Shaun O’ Shea was another winner of the Graduate of the Year award.
Servisource took the Best in Practice “Healthcare” and O’Reilly Recruitment took the Best in Practice “Light Industrial”.
CPL was awarded Best in Practice “IT & Telecoms” and Misty Plotner received a winner award for Graduate of the year.
Osborne Recruitment took the Best in Practice “Office & Secretarial” and Joanne Murray received a graduate of the year winners’ award.
Noel Recruitment took the Best in practice Hotel & Catering for the 4th year running and Karen Kavanagh took a winner award for Graduate of the year.
Designed to identify and reward excellence in recruitment in Ireland, the initiative was open to all NRF members and judged by an independent panel.
FULL WINNING LINE-UP AS FOLLOWS:
  • BEST AGENCY ONLINE SERVICE – Robert Walters
  • RECRUITMENT CONSULTANT OF THE YEAR – Peter Nunan Sigmar
  • BEST IN PRACTICE – HEALTHCARE – Servisource
  • BEST IN PRACTICE – ACCOUNTING & FINANCE – Careers Register
  • BEST IN PRACTICE – OFFICE & SECRETARIAL – Osborne Recruitment
  • BEST IN PRACTICE – IT & TELECOMS – CPL
  • BEST IN PRACTICE – HOTEL & CATERING – Noel Recruitment
  • BEST IN PRATICE – LIGHT INDUSTRIAL – O’Reilly
  • BEST IN PRACTICE- SALES & MARKETING – Sigmar
  • BEST IN PRACTICE – TECHNICAL ENGINEERING & SCIENCE – Parc Aviation
  • BEST IN PRACTICE – In a Specialism– Parc Aviation
  • AGENCY OF THE YEAR – SMALL – Recruitment Plus
·         AGENCY OF THE YEAR – LARGE – Parc Aviation
·         NRF Cert RP Graduates of the year – Karen Kavanagh Noel Recruitment, Nikki King Parc Aviation, Joanne Murray Osborne Recruitment, Misty Plotner CPL and Shaun O’Shea Sigmar Recruitment.
The panel of judges were; Tony Lambert – CEO, Fingal Chamber of Commerce, Patrick Meehan, Invictus Management, Gillian Econopouly, Recruitment Employment Confederation UK, and the online award was judged by Sorcha Corcoran of Silicon Republic. Chairperson of the Judging Panel, Tony Lambert told the delegates how challenging it was for the adjudicators to elect a winner in a lot of categories. Not only had the volume of entries increased on every other year since the awards began but the sheer quality and outstanding excellence was evident in all applications. To be on the shortlists this year was in itself an achievement.
NRF President Mr. Colin Donnery (FRS Recruitment), “It was a fantastic celebration of our industry and the industry should be proud of all it has achieved over what has been another hard and turbulent year for some. Resilience and determination has shone through and this was echoed by the number of entries to this years awards and the turn out at the ceremony. The atmosphere in the room was one of great camaraderie and respect amongst our industry.”
The NRF also awarded Mary B Cremin with an Honorary Fellowship Award. Director of NRF Geraldine King gave the delegates a little bit of history of how Mary came to be one of the most respected names in the Industry. Even though she is now retired her reputation and her passion for excellence will always be remembered.
The National Recruitment Federation is a voluntary organisation set up to establish and maintain standards and codes of practice for the recruitment industry. Representing member companies throughout Ireland the NRF focuses its attentions on providing these members who have opted for self-regulation with the best possible service in terms of communication, support, advice sharing and problem solving.

CPL.ie: Top Recruitment Agency Web Site in Ireland

When your competition and independent industry experts point to your web site as the best there is very little more, that is more satisfying. Yes I know you are going to say what about the revenue and profits? OK, yes that too, but the first next best thing then is a clear industry recognition of a true winner. A real market leader, the one all the competition aspire to be. Here is Jonathan Campbell the most known recruitment trainer in Ireland today showcasing the elements of the CPL.ie web site in his training session, and also publishing statistics showing CPL.ie on top of the list of Irish recruitment agency web sites.

For two years I have worked on the CPL.ie web site. It was far from a leading spot when I took over the ownership of it. The worst thing was Google didn’t really ‘like’ it very much. As time went by, optimizing the site little by little, I watched Google Analytics every morning, and witnessed the traffic growing. In the first 12 months we got it 4 times higher. Yes, 400% traffic increase in a year on CPL.ie.

Funny enough we still couldn’t say – we (CPL.ie) are number one web recruitment agency site in Ireland. You simply do not know what traffic others are achieving. Every now and then I would get a recruitment manager of a certain industry saying –this and that agency are always above us in the searches! What do we do about it?! I could do nothing to prove them wrong. I only had our visitors data, and could show it growing, and growing quick.

In the second year of working on CPL.ie web site, and staring in the traffic figures every day, I realised we have actually done something. We have done something BIG. I simply couldn’t believe ANY recruitment agency could be having such traffic and especially number of applications made on the web site. We go to the stage where the CPL.ie would deliver more CV’s than paid jobs sites. Even within CPL there have still been those that believed that we are still below some other agencies. Some also believed we are just scratching the surface, and our traffic could be 100 times more based on ‘their estimates’. I love democracy and the freedom of speech but,…

Most importantly, the same growth we have achieved with the CPL.ie web site was exactly in the years that job seekers drastically changed their online behaviours, and simply stopped looking for jobs online as they have been before. All job sites have shown a decrease in web site traffic number in that same period when CPL.ie grown so much.

Last month I looked at requests for proposal from different recruitment agencies to develop their web sites. What was remarkable was the number of times CPL.ie was referenced in those documents. Yes, it made me feel proud about what we did with CPL.ie web site. Especially since now I can proudly say aloud: CPL.ie is the top recruitment agency web site in Ireland!

CPLJobs Mobile Recruitment Application


Cpljobs have just launched Ireland’s first FREE job search App. Whether you’re an active job hunter or just keeping an eye on the market, the Cpljobs app is perfect for you.

Key Features:

  •  Search 100’s of jobs by location and industry
  • Create an account and set up Job Alerts that suit you
  • Ability to save and email jobs
  • Apply directly for jobs through the app

This app makes the difficult task of finding a new job so much easier.
Download it now for Free!

If you would like to speak to a consultant to help you with your search, call us today!
01 614 6000

Advertised jobs numbers comparison

Here is a list of jobs advertised on the leading Irish job sites and the recruitment agency web sites.

Job Boards
Irish Jobs 12253
Recruit Ireland 3350
Monster 2969
Jobs 2800
Irish Times 1883
Employ Ireland 1339

Recruitment Agencies
CPL 1340
Brightwater 1291
Morgan McKinley 1178
Sigmar 671
Stelfox 627
Grafton 228
Manpower 183

Irish Jobs has by far the largest number of jobs. Actually they have about 10 times more jobs than the average competing Irish job site. Is there really that much jobs? Is that a real success story? When the numbers are so much off the scale, it always stinks a bit. Especially knowing that they own the Jobs.ie site that does so badly on the jobs numbers compared to the main site.

On the recruitment agency side there is a tight race at the top. CPL still has it top spot, while surprisingly a small company Brightwater is in second. They show more jobs on their site than a much larger company Morgan McKinley that is on the third spot. Are Brightwater really working as Busy Bees? Are they really filling 5 times more roles than companies like Grafton or Manpower? Again quite unlikely. Same as Irish Jobs web site above, the number are again just very off the chart.

National Recruitment Federation Winners 2010

NRF 2010 Winners

Picture says more than words…

NRF RECRUITMENT INDUSTRY AWARDS 2010

AWARDS CATEGORIES

1. BEST AGENCY ONLINE SERVICE – Robert Walters

2. RECRUITMENT CONSULTANT OF THE YEAR – Hazel Whelan (Recruitment Plus)

3. BEST IN PRACTICE – HEALTHCARE – Locumlink

4. BEST IN PRACTICE – ACCOUNTING & FINANCE – Sigmar

5. BEST IN PRACTICE – OFFICE & SECRETARIAL – CPL Resources Plc

6. BEST IN PRACTICE – IT & TELECOMS – Vantage Resources

7. BEST IN PRACTICE – HOTEL & CATERING – Noel Recruitment

8. BEST IN PRATICE – LIGHT INDUSTRIAL – Flexsource

9. BEST IN PRACTICE- SALES & MARKETING – Sigmar

10. BEST IN PRACTICE – TECHNICAL ENGINEERING & SCIENCE – CPL Resources Plc

11. AGENCY OF THE YEAR – SMALL – Recruitment Plus

12. AGENCY OF THE YEAR – LARGE – CPL Resources Plc

Read the full review on Jobs Market.

CPL profits shrank 92%

Got an interesting tweet from Anne from CPL today. Pointing to the PR about CPL. It basically says that CPL is still in black. Pretax profits dropped 92% to €1.7 million for the 12 months to June, in what it called “better than expected” annual results.

Although he public knows them as the largest recruitment agency, they have actually laid off a lot of staff this year: from 483 to 333 over the year. A few good friends within them.

Irish Times and RTE have their full stories online.

Just one interesting fact. Goodbody analyst Dan Cavanagh said he was expecting operating profit of €4.9m for CPL in the year to June 30.

How wrong was he? :)

Anne Heraty, MD of CPL sponsors Green Dragon

If you know me at all, you probably know already that I am crazy about sailing. Ireland was one of the countries where the Volvo Ocean Race had a stop over this season. We had the best weather so far this year last weekend, and Galway was shining. The Volvo Ocean race is the second largest sporting event this country ever had, just after the Riders Cup.

green-dragon-volvo-ocean-race-galway

All this is due to the Irish entry in the Race – the Green Dragon boat. Millions have been invested in the boat by a number of Irish people, and there is a well known Anne Heraty from CPL who is within them and made it all happen.

I wish to thank Anne personally. I haven’t been on a Volvo Ocean Race boat before, and it meant a lot to me as a passionate sailor.


green-dragon-volvo-ocean-race-galway-in-port

The Sailing Boats Croatia site has more pictures with Bertie Ahern visiting the Green Dragon.

CPL, Irish Jobs & Microsoft: The Future of Recruitment

00992CS-UFor the €200 fee CPL, Irish Jobs and Microsoft will tell you what The Future of Recruitment is going to be like.

The conference will include content on:

What challenges the CPL and Irish Jobs are experiencing in the current climate?

How Microsoft recruits?

How cloud computing is evolving recruitment?

The future trends, techniques and technologies from the CPL Irish Jobs and Microsoft

Examples of Irish companies that are offering innovative recruitment products and services and connecting to job seekers in new ways…. – I believe this is again from the above three companies.

Career Builder is comming to Ireland!

Something strange happened today. First a well known Irish Recruitment agency called on the phone this morning and asks if we can post their jobs via our Multiple Jobs Posting service to the CareerBuilder job site. I found it strange because CareerBuilder is an old site and it used to be US oriented so far. So I checked and guess what? There is a CareerBuilder.ie Irish site.

cpl-jobs-web-site

I looked around and it has about 15 clients advertising jobs. Not overtly impressive, but hey!? It’s a start. CareerBuilder is in Ireland!

As the day goes by, I was checking some recruitment sites of the Irish recruitment agencies to get some inspiration, and guess what? Cpl has a new web site. I actually liked the old one better. But this one has all the right things that a recruitment site should have today: Video, blogs, and this giant footer made of gazillion links. I watched the video. And noticed that the vide on the CPL web site is an advertisement for the CareerBuilder! I still do not get what is he jobs site advertisement actually doing on a recruitment agency web site. Beats me!


Language Recruitment Fair

Looking for a job using your language skills?

Gresham Hotel, O’Connell Street, Dublin 1
Friday, 4th April 2008: 10.00 – 17.00
Saturday, 5th April 2008: 10.00 – 17:00

Then come and join us at the Language Recruitment Fair in Dublin, the largest and most exciting exhibition of its kind dedicated to language recruitment.

If you are a bilingual or multi-lingual speaker and you are interested in finding a great job that meets your skills this is a “must see” event!!

Why you should not miss the Language Recruitment Fair…
The fair showcases many national & international companies and organisations that are interested in recruiting people with language skills.
You will be able to meet many employers under one roof, saving you time and energy when looking for your new job!
You will be able to talk to leading employers Face-to-Face and discuss a wide range of employment opportunities in Ireland
Companies will be conducting interviews hoping to hire staff at the event
Bring your CV! so you can be interviewed and even get a job before you leave the fair
Recruitment professionals will be on hand to give you free advice about your CV and all other aspects to help you find your perfect job.

The Language Recruitment Fair will target candidates seeking multi-lingual positions in Customer Service, Shared Service & Finance, IT, Sales, Marketing and Translation attracting leading international companies over the two days.

Companies exhibiting include:
Accenture
Alienware
Canada Life
Cook
Cpl
EMC
Gem
IBM
Manpower
Sportingbet
VMware

Opening times for the fair: Fri. 4th April: 10.00 – 17.00
Sat. 5th April: 10.00 – 17:00

Recruitment Agencies in Ireland

How many Recruitment Agencies are there in Ireland really?

CPL

CPL Web Site - pointing to the http://alliancenurses.ie/The CPL recruitment agency is the leading recruitment agency in Ireland. They managed acquire a number of competitors, and also grow organically in some areas. The web site is a quite important thing for any recruitment agency. It represents you on the Internet, and the Internet is the channel for the majority of the communication a recruitment agency does. Jobs are listed on the Internet for job hunters and your services are displayed on your site to your clients. Every single email has a reference to the web site to help drive the traffic to the recruitment agency web site.

And jet this most important communication channel gets neglected. How? Well simply entering the web address without the ‘www’ part in it so just cpl.ie gives you the web site of: Alliance Nurses Agency. You can view the real copy also on their domain address: http://alliancenurses.ie/.

How did that happen? Most likely the configuration settings on the Microsoft IIS web server. I am guessing that the domain http://alliancenurses.ie/ is set “All undefined” option, and the admin did not specify the CPL.ie to point to the same where the www.CPL.ie is pointing.

Note: Yes I did call CPL and have let them know….Note: Yes I did call CPL and have let them know…. And guess what I am told: “That is OK, they are part of our CPL Group.” :)