Mapping Your Recruitment

The recruitment has changed dramatically in the last decade or two. The older recruiters still remember the Rolodex and the Filofax. Faxing the CVs to the clients, well it wasn’t that long ago. Computers & internet replaced the paper based systems. We recruiters become more productive and effective. Really? :)

The social networks changed the recruitment completely once again, but that’s not all. The whole other set of technologies are now at the recruiters disposal that we couldn’t dream of only a few short years ago. In this post I will talk about the mapping software.

Mapping Software in Recruitment

How can Mapping Software help your Recruitment?

I was approached by an American company based on a talk I made on the last #TruDublin (The Recruitment Unconference) that was looking to set up in Ireland. They picked Ireland for the most common reason companies pick Ireland when setting up their HQ in Europe. They decided to set up a call center in Ireland. I wonder if that is related to the staff number they had to promise to get their incentives, but that is another story. Their dilemma was about what is the best location in Ireland to set up. They looked at the obvious choices, as “close to the major Airports” and the usual locations the US multinationals are setting up. They asked me what are the benefits and drawbacks of Intel being in Lexlip, Microsoft in Sandyford, and Apple in Cork?

We looked at what type staff do they plan to hire here in Ireland. We looked at the cost of living, possible buildings they could rent and their availability in the Business Centers and Industrial Zones. Obvious choices in Dublin have been Sandyford, City West & East Point and a few buildings close to Google in the Docklands. Since the staff cost makes a large part of their running costs we looked at other locations in Ireland where the staff costs would be far less than in Dublin. And the move out of Dublin seemed to have a lot of sense. Actually the move away from all the major cities.

Where are the Candidates?

In this whole long lasting exercise no one ever looked at where will the applicants came from. Where do people that will likely work there actually live? What we did is we have made a Recruitment Campaign in the various media. Mostly online since the IT knowledge was one of the requirements for those jobs anyway. We got plenty of CVs. What did with them I extracted the address of each applicant from the CV and used the location mapping software to show where the candidates are.

The resulting map instantly ruled out most of the country. We simply got no applications miles away from some of the most obvious spots like the Industrial Zones where most of the US multinationals are set up already. And the telesales / support roles we had are not much different than the other companies have.

What we learned is that if we didn’t use the map of the applicants we would have 90% chance to set up in the area with very little or no applicants for any the jobs.

Enterprise Ireland must think it has a jobs board?


Someone was quite imaginative in Enterprise Ireland and have decided to put an end into the growth problems of Irish start-ups. How to stimulate growth and rapid expansion? If you can hire new staff easily it will help!

To enable this hyper growth of Irish start-up the Enterprise Ireland have decided to help them do just that – by creating a jobs board! Like his country doesn’t have enough of them. And guess what – vast majority of them are struggling.

its_happening_hereIT’s Happening Here – www.itshappeninghere.ie is the Enterprise Ireland’s answer to the recruitment and staffing problems in Ireland. A job board. But not just like any other job board guys…

Enterprise Ireland is a state funded company, so they had funds (yours and mine tax pays that) to make it done right. So unlike all the Irish jobs sites that popped up in the last years and failed to get any traction Enterprise Ireland did it very differently. They made sure their job site will stand out!

And it does. One of the features stands out more than the rest actually and it’s the:

Price!

Yes since they are not for profit they can do anything they want with their price. But here is the interesting twist. No they didn’t make it free to use. Not, that would not really make a good story. They made the job site that is the most expensive!

€500 to advertise a job on Enterprise Ireland web site!

And guess what, they are not even sure if that includes VAT or not. Seriously. I asked. I was told that if I proceed with the registration it will tell me then.

God Bless Enterprise Ireland! What would we be without them…

 

Is Phone interview enough? LinkedIn poll suggests…

The responses to the recent poll on LinkedIn:

When presented with a good IT candidate not available locally, would you do the phone interview?

Show that the phone interview is the way to start the interviewing process. Still the majority of the recruiters would fly the top candidate in for the last round of the interview before the job offer is made.

You can see the results and put your vote here:

Google Penguin 2 and the Jobs in Ireland

Did you hear Google released a major update to Penguin 2 on Friday? Matt Cutts (the head of Google’s Webspam team) recently confirmed on his blog that Penguin 2.0 is now live.

So let’s see how did the Google Penguin 2 update affected our Irish online recruitment industry. Here is the search result page for the word “Jobs” made in the Google.ie.

Make sure if you do this search yourself that you are not logged in into Google yourself, have removed the Google cookie, etc – so that you do not see the Google’s “Personalised” search result for you.

Here is the new google.ie ranking for the search word “jobs”:

  1. Jobs.ie
  2. IrishJobs.ie
  3. FindAJob.ie
  4. Indeed.ie
  5. RecruitIreland.com
  6. Monster.ie
  7. Fas.ie
  8. Ie.JobRapido.com
  9. JobsToday.ie
  10. Twitter.com/jobs

So what can we conclude from the list of the sites that a are on the first page for the phrase jobs? By comparing what we have used to see there before the Google Penguin 2 update we can see what sites have been affected. Let’s start with the sites not affected by the update:

The SAON Group web sites leading with the purchased Jobs.ie site on top and their original IrishJobs.ie is steadily on top.

Nothing changed there for years. In fact may years. The last change there actually when Jobs.ie overtook IrishJobs.ie. If my memory serves me correctly that was towards the end of the 2005. Very shortly after that IrishJobs.ie bought Jobs.ie.

So since 2005 the first two search results for the search for “jobs” have not changed in Ireland. So is Google doing much really with all this Panda, Penguin & Penguin 2 “updates”? Well in the last 7 years the results on top are not changing at all. Or does IrishJobs.ie & Jobs.ie have so good SEO specialists to keep them on top for all this years? It must be one of those.

The next three slots are: Findajob.ie (aka LoadzaJobs.ie), Indeed.ie and Monster.ie. So what’s new here? Nothing much really in relation to the Google Penguin 2 update. Long term there isn’t much that has changed in here in the last 10 years really. What has changed is that Loadza have changed their domain name several times. They cannot seem to get it right really. EmployIreland.com that was 4th there is replaced by Indeed.ie about a year or more ago when they came to our market. Monster is the 5th recruitment web site there for the last 10 years.
So in essence the top 5 results for the word “jobs” haven’t changed at all in the last Google Penguin 2 update.

Where the changes did occur are on the bottom part of the search page. That is the space that in the last 10 years have been occupied mostly by the Irish start up job boards or similar sites. FAS was always there somewhere. They did rebrand to SOLAS, but forgot to do it online. Hence FAS.ie is still there. Good old civil servants…

So what the Google Penguin 2 update did affect is the last 4 remaining slots the search results page fro the word “jobs”. You can say Google haven’t changed much really. What we are going to look at is if the Google Penguin 2 update was good actually. Or is it a step back in the quality of the search results?

The bottom of the page of the search results for jobs have been occupied by start-up job boards. It always was a dynamic space. In the last 10 year, about a 100 web sites appeared and disappeared from there. I can remember the first Irish Jobs Aggregator IrishJobs.ie featuring there, and a long list of site showing Irish jobs listings. There was one recruitment agency that made up there – in 2010 when the CPL.ie new web site was released. In this new update CPL.ie dropped to 128 place, while their other site CPLJobs.com landed on a much better 53rd slot. Is there a hint that CPL.ie got hit by the Google Penguin 2 update? Most likely from the way it is ranking now.

It is still quite strange that no other recruitment agency got listed on the first page for the word “jobs” there ever, isn’t it?

So what did Google Penguin 2 update replaced the Irish start-ups with?

Ie.Jobrapido.com – one job aggregator. Well it is the only .com web site here. It actually does have jobs aggregated from sites like freelancer.com and similar. Some Irish recruitment agencies as well. The overall quality of the jobs advertised (content) if poor. A large number of jobs are taken down from teh sites they are originally published on anyway, and the whole set of jobs is really poor representation of the list of active jobs in Ireland. In essence a really poor experience for a job seeker.

JobsToday.ie – a UK newspaper publisher. Note that any link you click on that site it brings you to their UK web site (.co.uk). This results driven by the backlinks from their newspaper releases is so wrong that it actually reminds of the Yahoo style paid search result placements from the end of the last century. It is pointless and out of place. It is no good to a Google visitor. There are simply a handful of jobs listed there on some UK newspaper web site.

Twitter.com/jobs – The page with the HTML Title: Jobs at “Twitter –San Francisco”. San Francisco??? A search result to someone looking for a job in Ireland in Google.ie? Google? Don’t you have a Google Maps division? Or do you want us all to emigrate? What’s the story there? What kind of a (crap) search result is that? Or did the Google Penguin 2 algorithm value a social media sites results “a bit” too much so the results from the social media are going to creep into any search we make?

So to conclude what have the Google Penguin 2 update brought us? It removed Irish start-ups and replaced them with what can be the best described irrelevant search results. In their own vocabulary they call it SPAM. Luckily for us this only affects the bottom part of the page. The “under the fold” stuff. The top part of the page wasn’t affected by the latest update.

How did your site ranking feature in the Google Penguin 2 update last week? If you are stuck give the SEO Consultant a shout!

Recruitment Advertising Workshop

Great Recruitment Advertising Workshop event organised by Stephen Harrington Recruitment Manager: Sales | Marketing | Multi-Lingual @ Allen Recruitment. Here is the original announcement:

When and Where:
Aviva Stadium, Lansdowne Road, Dublin 4 – Vavasour Suite, registration at main reception.
Wednesday 24th April, from 8.45 to 11.30am
Enter via entrance A on Lansdowne Road
Car park is situated on Lansdowne Road

Who is attending?
Confirmed attendees include Jonathan Campbell (Social Talent), James Mailley (Monster), Jennifer Bray Kennedy (TMP), Ivan Stojanovic (Jobsboard.ie), Lynne Rooney (LinkedIn) and many more from many or Irelands best known companies.

The Format
We will run two sessions, in each one there will be four discussions happening at the same time. There will be no presentations, each discussion will be started by the discussion leader but after that the conversation will go where ever the participants want it to. You can join in at any time by providing details of your own experiences or asking questions. If you find that one discussion is not so relevant to you, you can simply get up and join another one mid way through!

The agenda:

8.45-9.10 Registration, Tea/Coffee and Pastries

9.10-9.20 Welcome by Brian Cunningham, MD Allen Recruitment

Session 1

Job Boards
When to use job boards, which ones should you use, quality applicant’s v quantity, filtering applicants?
Career Websites
Effectively advertising on your own careers site, employer branding, SEO, getting candidates on to your site
Alternatives to advertising
Searching for candidates directly (Boolean, xray etc), referrals, networking, job board databases
Start your own discussion
This is a break out area where anyone is free to start another topic that is relevant to them!

Tea/Coffee

Session 2


Job Boards
Getting the most from these, how people find jobs on job boards, getting your jobs to the top of the lists
Advertising Master class
How to measure success, getting your adverts noticed, the psychology behind advertising, what we can take from advertising in other industries and apply to recruitment.
Referral’s and Networking
Referrals, Networking, social networks & Talent Pooling
Start your own discussion
This is a break out area where anyone is free to start another topic that is relevant to them!

 

Well done again and thanks for the Allen Recruitment “cube”!

JobBridge could only work if…

With JobBridge in the news again I couldn’t resist not to clearly put myself in the ranks of those who are against it. Not like the Socialist Pary members like Paul Murphy MEP who writes JobBridge to nowhere! (I like the article!), but quite close to it. The internship scheme is a good idea and could work quite well if done right. The one we have today is very, very far from it. It is no surprise it is causing such all this troubles for the government, with majority of people expressing themselves unusually vocally about it. And majority of the votes are the NO votes for the national internship programme.

The internship programme could actually work well. If… If the rules are set right. Imagine that a company can ONLY get an intern if the intern will be doing exactly what the company specialises in, and if the intern will learn skills during the internship that will make him the very attractive hire for the same company he got internship from? To put this in the real life example the rules should look somewhat like this:

1. No internships for the jobs that are paid minimum wage (by that same company). Why? The government has a chance to get unemployed placed in the job and it should aim highest possible paid ones.
2. Internship can be offered where the work performed is one of the core skills of the company. A marketing company can have a marketing intern, not a web designer. A web design company can have a web designer as an intern, not a marketing person. Why? Simply because the internship is there for the intern to learn.
3. Strictly no receptionist, admin, PA, and similar internships.
4. A company must provide a Mentor for the intern. Such a mentor should prove he/she will dedicate 10% of the working time to the Intern for the training. A mentor must be a senior staff member (in years of experience) and have the skills relevant to the internship.

The internship should be the exactly the same as the initial training a new hire gets in the first few months on the job. It would give the company the extended period to test and try the intern before they make a hire. A trained intern after 6 months of the internship should be a far more interesting hire than a new candidate, since the company has already invested in the intern who is ready to start the work immediately (or has been doing it for the months already).

Wouldn’t this make far more sense than the Internship programme we have today?

JobsBoard.ie will let you find the job 3 times faster than Irish Jobs site!

JobsBoard.ie will let you wind the page 3 times faster than Irish Jobs site!

There is plenty of job sites in Ireland. Each ofhtem has plenty of jobs. Most of the jobs are the same on the job sites. So what site to choose? Perhaps the one with the most jobs? Perhaps the one you find shows the best results? Jobs most relevant to you? Jobs advertised by the employers you like? There is plenty of choice when it comes to job sites in Ireland.

There is one thing to consider. It is the speed of the job site. If you visit it regularly, the more important it is. Will you wait for 10 seconds to see the jobs you want? Will you wait for 10 seconds every time you visit the site? Not if you can avoid it, and not if there are faster sites that will let you browse or search the jobs a few times quicker.

Here is the sample of the JobsBoard.ie and IrishJobs.ie web sites. The speed load comparison is done by www.whichloadsfaster.com:

 

Why wait for your job forever? Visit www.JobsBoard.ie today and register for the daily new jobs now!

Recruitment SEO: How many web sites link to yours?

In the Links are the currency on the web we looked at the total number of links no the web that the Link Count tool from SEOmoz would show for our 20 recruitment agency web sites. But not all the links are equal. The more I think about it, it would be fair to say that no two links are the same. One (smart) way thinking about the links is to count just the web sites that link to your web site. So if there are 2 or 2 million links from some domain to your web site it would still count as one.

If we look at our 29 recruitment agency web sites list and www.JobsBlog.ie between them where is what we get:

URL

Sites Linking

http://www.cpl.ie

568

http://www.hays.ie

294

http://www.morganmckinley.ie

265

http://www.brightwater.ie

127

http://www.jobsblog.ie

126

http://www.hrm.ie

125

http://www.collinsmcnicholas.ie

100

http://www.eolas.ie

100

http://www.careerwise.ie

86

http://www.EdenRecruitment.ie

77

http://www.peoplegroup.ie

70

http://www.frsrecruitment.com

68

http://www.Vantage.ie

65

http://www.icds.ie

55

http://www.Sigmar.ie

51

http://www.3qrecruitment.ie

46

http://www.rftgroup.ie

44

http://www.Stelfox.ie

34

http://www.recruitmentplus.ie

32

http://www.accountancysolutions.ie

26

http://www.Recruiters.ie

19

http://www.MatrixRecruitment.ie

14

http://www.harmonics.ie

14

http://www.hudson.ie

13

http://www.gempool.ie

9

http://www.qedrecruitment.ie

7

http://www.Brompton.ie

5

http://www.placeme.ie

5

http://www.enterprisepeople.ie

5

http://www.solasconsulting.ie

4

The results show that only 5 Irish Recruitment agencies have more web sites linking to them than this blog. If you want your jobs to be seen by as many possible job seekers and as many possible clients (employers) it would be natural to want to bring visitors from as many sites to your site. Therefore having as many web sites linking to your site would help you get more candidates and clients. As simple as that. The above table show how good are you at that particular task. If your site is not on the list, you can get this figure for your site and compare yourself with the competition.

Even more important than this direct traffic of visitors that you get from other sites is the fact that from the perspective of the search engines like Google, your site the more “important” the more web sites link to your site. So the more links you have to your site – the more likely is that Google will display any content on your site above the similar content on any other web site. This is extremely important for the ranking of your jobs. When a similar job is advertised on many job boards and recruitment agency web sites, the site that will get listed on top is very often the one that has the most links form other web sites.

How to get more links to your web site?

Submitting your site to an online directory? – that is the most common answer I get when I do the Recruitment SEO Training. Unfortunately the answer is always – no. Why not? The practice was abused and Google decides to in most cases ignore it, and in some cases even penalize it.

Just do not buy links. Please. – That is what Google would say, and in my experience this is the best advice possible in most cases.

Spamming the social media with your links. – Will make sure you get ignored, not followed by anyone but bots. Again the time and money the drain.

SO WHAT THEN?

Think about what links do you click at on the web.

You might click on a link in the article you are reading on some site. If you are reading a review on some blog, about the new tool the LinkedIn has launched, and there is a link to that tool within the article – you might click it. Ask yourself how did that article ended up on a publication you are reading? Can you submit your content there? With a link to something new and cool on your web site? If you are thinking of PR submissions at this stage, I can tell you, you are on the wrong track. Think of guest blog posts. Think of the places where different people publish content. You are probably getting where I am going with this… yes the combined name of all such sites is Social Media.

Careers Service: ‘DIT Style’

I got an email from the Dublin Institute of Technology to check their new Careers Site called “JobScene”.
This is the exact text that welcomed me there:

To access jobscene and view our current opportunities you must register first.

I must register to see jobs? I am guessing there is a reason for it? Perhaps it is a closed service just for DIT Students? Well the second sentence reads:

To register: Enter your name, email address and date of birth. It is not compulsory to enter a student number.

So, I do not have to be a DIT Student to see the jobs? You just need my age? Why?

The fact that one cannot see the jobs without revealing his/her age is something I really do not understand. Not only it might be a slight problem that Google will not reveal it’s age, hence the website SEO is dead before it started, but why do you need my age, and email, name and whatever else you need to reveal the job openings just baffles me. The DIT Careers people obviously know something you and I don’t!

As a job seeker – one would never sign up to it.

There is also a great service for the Employers. Here is what the DIT Careers Service site reads:

Employers: To pledge a job click on Hireland.ie.
What is Hireland.ie ? Hireland is an initiative brought to you not by the government or any lobby group, but by ordinary people who realise we all need to do things for ourselves. We need to Kickstart Ireland. So Hireland is asking Irish Businesses to think differently – and to pledge a short or long term job now.
WHAT HAPPENS WITH MY PLEDGE?
Your company will appear on our Pledgers wall and becomes a positive ripple effect for all to see. Your pledge will be counted and become part of Hireland’s Growth index and form part of a powerful voice that Ireland is open for business.

So as an employer I can’t advertise my jobs on the DIT Careers Service web site, but am sent to some other web site? And there I actually cannot advertise jobs but get listed on “Pledgers wall and becomes a positive ripple effect for all to see.”
Eek? I don’t need a ripple effect? I need staff?

Unbelievable? Yes, I agree. But here is a screenshot of the page.

Why Recruiters don’t like blogging?

Statistically less than 10% of recruiters write a blog. Less than 5% wrote more than 100 blog posts. That is one in twenty! There are number of interesting theories why recruiters are rarely bloggers. My own opinion is that by nature of the recruitment as a business it is really about communication and social interaction. I mean recruiters are natural networkers. This is a core skill a recruiter is effectively selling in conjunction with the sales skills. Guess what, bloggers are more often than not, not so good networkers. To write a blog post you need to sit and think and write. Not really a social activity, is it? To write 100 blog posts, quite a lot of this sitting and thinking and typing is involved. And quite often a blogger needs to write a lot to perfect his technique, understand his skills and his audience, before the blog gets any decent traction. And then, and only than it all changes, from the solitude, to online social networking on steroids! A good niche blogger is more known and has far greater influence than the editor of the industry magazine. It is to do with the payroll, with the freedom, with the social aspect of the blog as a publication.

The best recruitment bloggers I have seen have turned their career path completely. They blog. They teach. They train. They do not recruit any more. My best guess is that they have been in the wrong job in the first place.

I have spent my past 5 years preaching blogging to recruiters. I can tell you one thing: It was a tough 5 years! From the largest recruitment agencies to the start-ups I always had the same issue. They will be very excited about starting blogging after the training. But most of the recruiters will just get to that stage, being excited about it. But never post a single blog post. Well one can only bring the horse to the water.

A few clients in the last 5 years have made some extraordinary successes. The one just got published yesterday: A blog post is worth €20,000 by the great Peter Cosgrove. Reading it, just makes me feel good since my last 5 years didn’t go to waste. It’s really fulfilling to see your clients doing things you thought them, and doing them right.

Video in recruitment in Ireland

I often get asked about the effectiveness of the video used for the recruitment in Ireland. I always struggle how to explain that it so far never worked for a single recruiter in Ireland. The reason is that it does work really well for some recruiters internationally. I was never really able to define why does video not fork here. I looked at about a hundred different video campaigns for jobs already. Neither really looked impressive. The visitors number as well don’t show impressive numbers. The average is about 3 views a day. There are just a few samples of the top of the YouTube search for the ‘Jobs in Ireland’.

No Jobs in Ireland !!!!

Are you looking for work ? Well then , Don't come to Ireland !!!

there's NO work In Ireland !

by longgoodbyeIreland
7 months ago
256 views

Living In Ireland – Robert

Hourie

Robert answers your questions on Living In Ireland. Questions asked: How has

the recession affected the IT industry in Ireland Is it expensive to

by ITGempool
9 months ago
700 views

Supermarket Chain, Dealz, promises 200 jobs in Ireland

Cut price supermarket chain, Dealz, which has opened stores in Blanchardstown and

Portlaoise says it is planning to open 6 more stores across the

by ballywire
5 months ago
915 views

Welcome to Recruiters – Professional Recruitment for Ireland

See www.Recruiters.ie Recruiters – Looking for you. Recruiters is an award winning,

responsive "Recruitment Practice". We recruit for the best

by RecruitersIreland
1 year ago
378 views

Finding Jobs in Ireland

Find jobs in Ireland using rssjobs.ie. Easy application and dozens of new

jobs added daily

by JobsinIreland
3 years ago
1,101 views

Ireland

Downgraded! Private sector sheds 39000 Jobs!

Video commentary about the latest news including food stamp participation at a 27

year high, Fitch downgrading Ireland's credit, the US private

by DEMCAD
1 year ago
3,587 views

Manpower Employment Outlook Survey: Employers in Ireland to be challenged by marketplace uncertainty in Quarter 2 2012

Despite hiring intentions remaining weak, the percentage of employers surveyed expecting to add to their workforce is the highest since Quarter 4 2008

Dublin, Tuesday, 13th March 2012 – Manpower, the leader in contingent and permanent recruitment solutions, today releases the Manpower Employment Outlook Survey, which reveals that overall hiring activity will remain sluggish in Quarter 2 2012. Of the employers surveyed in Ireland, across five regions and 11 industry sectors, 7% anticipate an increase in headcount, the highest percentage since Quarter 4 2008, and 10% expect their workforce numbers to decrease, resulting in a Net Employment Outlook of -3%. When adjusted to remove seasonal variations, the Net Employment Outlook stands at a muted -2% which is relatively stable both quarter-over-quarter and year-over-year.
“Our Q2 research results reflect the uncertain business environment and challenges faced by employers. Rapid adjustments are required to operate at present; businesses have to manage demand fluctuations, increasing operating costs and competitive pressure, which require maintaining tight control over costs and increasing productivity,” commented Krissie Davies, Manpower Ireland Managing Director. “A workforce strategy aligned with the business strategy, as well as flexibility, are likely to be critical to success in the current climate,” she added.

Industry results
Employers in eight out of 11 industry sectors anticipate negative hiring activity for Quarter 2 2012. The strongest Outlooks are reported by employers in the Agriculture, Forestry and Fishing (+10%), Public & Social (+4%) and Pharmaceutical (+3%) sectors. In contrast, the weakest hiring intentions are anticipated by Restaurants & Hotels (-17%), Transport, Storage & Communication (-17%) and the Mining & Quarrying (-13%) sectors employers. A subdued hiring pace is also expected in the Construction (-8%), Finance & Business Services (-6%), Wholesale & Retail (-5%), Manufacturing (-3%) and the Electricity, Gas & Water (-2%) sectors.
“Industry sector results correlate with the two-speed recovery pattern that has emerged in recent years. Employers in the Agriculture, Forestry & Fishing and Pharmaceutical sectors anticipate positive hiring plans while the weak Outlooks in the Wholesale & Retail and Manufacturing sectors is due, in part, to low consumer spending in Ireland,” said Davies. “The current uncertainty in the EU will likely continue to challenge tourism and export-led businesses during the first half of the year,” she added.
The Outlook for the Agriculture, Forestry and Fishing sector strengthens by 6 percentage points compared to Quarter 1 2012 and by a considerable margin of 17 percentage points year-over-year. The Outlooks decrease in seven out of 11 industry sectors both quarter-over-quarter and year-over-year. The sharpest year-over-year declines are reported by employers in the Restaurants & Hotels and Transport, Storage & Communication sectors where Outlooks sink 22 and 19 percentage points, respectively.

Regional results
Employers in three out of five regions surveyed expect negative headcount growth in the next quarter. Munster employers report the weakest hiring plans with an Outlook of -10% which represents a decline of 11 and 7 percentage points quarter-over-quarter and year-over-year, respectively. The Net Employment Outlook for the Ulster region stands at -5% which improves marginally compared to Quarter 1 2012 and the same time last year. The most positive Outlook is reported by Leinster employers (+1%) and employers in the Connaught region report muted hiring plans with an Outlook of 0%.
“The employment market will remain challenging for job seekers in Quarter 2 2012 and networking is key. Manpower recommends carefully reviewing job specifications to invest time applying for suitable roles. It is essential to tailor CVs and cover letters to highlight the skills and competencies needed by each of the different organisations one is looking to join. Outlining not only responsibilities, but also achievements and carrying out sound company research, can help one’s CV stand out from the crowd,” recommended Davies.
The holding pattern on hiring is most prevalent across the Europe, Middle East and Africa (EMEA) region with employers in 12 of 23 countries reporting relatively stable hiring plans compared to the first quarter of the year and those in nine anticipating an increase in the hiring pace. The hiring picture is mixed compared to this time last year, with Net Employment Outlooks falling in 13 countries but improving in seven. Regional hiring plans are strongest in Turkey (+26%), Israel (+17%), Romania (+13%), Norway (+11%), and weakest in Greece (-13%) and Spain (-8%).

The next Manpower Employment Outlook Survey will be released on 12 June to report hiring expectations for the third quarter of 2012. The Manpower Employment Outlook Survey is available free of charge to the public and can be downloaded from www.manpower.ie.

TruLondon – Career Websites Lab – Applying science to define the ideal career website

#truLondon is next week, and by the looks of it – this is going to be the biggest one ever. 48 speakers or ‘Track Leaders’ in two days? With the tweetup and RIDE events added to the #tru event as well?

On top of the most interesting,… well to be honest impressive is the better word list of participants to any #tru event ever, there are some new things happening this time. Live streaming will surely be watched globally. One other thing that caught my eye is the detailed plan and schedule to build a recruitment web site – during the two days of the show. I have spent the best part of the last 10 years of my life defining what the recruitment web site should be, and hiring and managing teams who would work on the same. In fact today, I actually do very little outside of that main task – designing and building the future recruitment sites. Obviously when I saw the detailed plan to build a recruitment web site with the collective thinking of long list of people I have learned a lot already, I got excited! This is what Bill has planned for us next week:

TruLondon – Career Websites Lab -Applying science to define the ideal career website

The Brief – Day 1

  1. Defining a career website
    1. TruCareers – The Tru career website
    2. Who is it for employer or candidate
    3. What is it – a job board, an information platform, a community platform, gateway to the ATS
    4. Defining the audience
      1. Active job seekers, semi active, inactive
      2. The visitor personas
      3. Where do they hang out, what do they use: Search engines, social, job boards, offline, mobile
      4. What should a career website contain
        1. Brainstorming functionality and content
        2. What is most important
          1. Defining what is important for the individual personas
          2. Scoring functionality and content
          3. Defining the wireframe structure
            1. Defining the user journey and what they need to see/access
            2. Defining the Home Page
            3. Defining a Job Family Page
            4. Defining the wireframe structure
              1. Defining a Page focussed at an active jobseeker
              2. Defining a Page focussed on a less active job seeker

Build the wireframe before day 2

  1. Presenting the prototype
    1. Feedback
    2. What would you change – why
    3. The candidate experience
      1. Expectations low or high
      2. Employer requirements, volume, filtering, prescreening
      3. Using channels
        1. Content via Facebook, LinkedIn, blogs etc
        2. Do you stay in channel or direct to career platform
        3. Capturing information, how do we…
          1. Register (LinkedIn, Quick Apply, CV Parsing, iProfile)
          2. Follow
          3. Express interest
          4. Apply
          5. Mobile
          6. Continuing the engagement, linking with other platforms
            1. ATS
            2. Talent Community
            3. CRM

This #truLondon, is going to be something else!