What do people do most on the Internet? When asked, the response is the mixture of:
Cars related searches
Holyday related searches, mortgage, insurance are the second most important group.
Almost all the behaviour monitoring will record the same above activities. This is what we ‘admit’. In the same time Internet itself consists of more than 2/3 of some king of pornographic content. I wonder whom is that for?
Anyway, the major three activities, let us call them Property, Cars and Jobs here, and really very funny when it comes to the Irish Google placements (web site positioning) for the relevant key phrases. While Property and Cars have a 3 to 5 strong market leaders, and the rest of the first page of Google.ie search results is filed by the sites that just ended up there, the Jobs category seems to have a super strong competition (compared to the two other categories).
By default Google.ie shows 10 results of a search performed. So 10 web sites can be of the first page. The rest of the results has a far less ‘Visibility’. The top 5 or 6 pages are what was called ‘Above the Fold’ before, since ht monitor resolution would allow only the top half of the Google.ie results page to be displayed at a time. To see the rest, the user had to scroll down.
In general the people click more on the result positioned higher. The Number One listing in a Google Search Result is extremely important for any Internet related business. So if you are a Job board… you get the point.
Again the problem with the ‘Jobs’ market in Ireland is that there is currently about 35 web sites that would like to call themselves a Job Board. There is also about 400 Recruitment Agencies web sites that would benefit greatly from the high placement in Google.ie search engine results pages.
Historically looking, for the most important keyword for job searching in Ireland: ‘Jobs’ – there NEVER was a single recruitment agency on the first page of the Google.ie search engine results page. At least not in the last 5 to 7 years. That is simply because there are all those job boards filling up the spaces. To make the situation even more interesting every year there is more and more job boards in Ireland. Niche job boards are popping up like mushrooms all over. It really is not that easy to find the industry that does not have its own ‘Specialist Job Board’. Most of the strong industries have multiple niche job boards active today.
It really is interesting to see the recruitment agencies that are multimillion businesses paying for the advertising slots on a job boards that are a single man operation, or even someone’s ‘Second Job’.
I am really interested to see who will be the first Irish recruitment agency that will realise the importance of being listed on the first page of Google.ie for the phrase like ‘Jobs’, and actually manage to do it! Anyone ready to place a bet???