Free Job Advertising on LinkedIn

Well, we all know that job advertising on LinkedIn is for most of us, far from free. With a lack of a volume discount that is the industry standard in within job board, LinkedIn actually priced themselves far too high. For that reason, the number of job advertisements sold in Europe was always really symbolic. It was always just a handful US multinationals with jobs in Ireland advertised.

LinkedIn decided to give away free job advertisement to recruiters. They know the ‘First Time Free, Pay Later’ model only too well. Remember, for a number of years, LinkedIn was 100% free to anyone. Only in the last couple years they brought in the paid LinkedIn Recruiter product, than all the different paid types of the accounts as well. The move I personally really never liked – the paid account to the job hunters is now available on LinkedIn. I just never liked asking unemployed for cash, to help them find a job. Regardless if you call it unethical, or just super greedy, in my books it is just bad.

So how will the free job advertising on LinkedIn change the recruiters life?
If you did not get your free LinkedIn job advertising slot – ask for it. There is plenty of Irish LinkedIn staff fairly active on LinkedIn itself, so get connected, and ask for free slots.

When you publish your jobs on LinkedIn, and I will cover that topic later on it this LinkedIn series – How to publish a Job on LinkedIn? You will notice that only a certain jobs in Ireland can be filled via the LinkedIn. Do some research before – since publishing a wrong type of a job on LinkedIn is exactly the same as publishing a CEO job on Jobs.ie (a.k.a Nixers.ie).
But the real problem will actually happen if you do manage to hire via paid job advertisement on LinkedIn. You will want to advertise again – and the far too high advertising price by LinkedIn will stop you.
The only way for recruiters ‘Friendship’ with LinkedIn going forward is if LinkedIn gets a bit smarter and creates a super low cost entry level Recruiter package. To get recruiters used to pay a small nominal fee and upsell from there. The current jump from Free to Paid product for the recruiters is too high for LinkedIn’s product to be considered as a ‘Freemium’ offering.
Would you pay LinkedIn in the PPC model (clicks on your ads to jobs)? YES!
Would you pay LinkedIn in the PPA model (per CV received)? YES!
Aren’t those the super low cost, and tight budget control products? Didn’t that exactly built Google into the largest advertising agency (and platform) in the world in the shortest timeframe possible?
So here is an open letter:

Deal LinkedIn,

Stop taking money from job hunters, and get to business. Just implement the appropriate business model used by all eh market leaders in online advertising –Google and fast growing Facebook. We will all be far more interested to be placed in the control seat, and monitor our budgets in some PPC or PPA model than purchasing an unknown value – Job Slot Advertisement. Your current model is a showstopper. PPC model will be embraced instantly by far larger number of potential customers (recruiters and employers), so instant cash flow, and in the end will also bring in far higher revenue than your job slot or job credit advertising model.

Yours truly,
Irish Recruiter
irishrecruiter@gmail.com

Small note on the article of this article
To write successfully for the web you have to put something extremely catchy in the title. Most likely something that is not really ehm,… true. You need to make sure your title is so intriguing people will click on it to follow the link and land on your article. Hence the title of this article is:
Free Job Advertising by LinkedInAs opposed to what the article is really about:
LinkedIn Have sent a number of free job slot advertisements to a few recruiters in Ireland.
You are far likely to click on something like free job ads by a leading global recruitment social network – especially if you are a recruiter – which this article is for!

Worky

workyWorky is a Recruitment Social Network. Kind of like LinkedIN, but a few years later. Worky has no people in it jet, but has the pricing model – a bit steeper than LikedIN.

What is wrong here:

RecruitIreland goes FREE and in the same month Worky is goes live more expensive than LinkedIN, that Irish recruiters find too expensive.

Oh,… and also Flexitimers stopped charging for the jobs advertisements as well. There are clear signs more and more sites are going to go free. But not Worky. Worky is more expensive, so obviously better than LikedIN.

But Worky is global, so not in a league with Irish Jobs and Recruit Ireland. Worky is the new Monster. Actually Worky is a new Monster and LikedIN together.

Worky we wish you well!

Here is what Worky says about themeslves:

Why Worky? … The before and afterCandidates
No more dark ages of the job boards
When everybody first started using the internet it was a novelty to see jobs from the newspapers up there
It gave us all a buzz applying for a role online
And for a couple of years that model of offline or newspaper style job adverts stuck up on the internet kept us happy in the dark

But not for long
Very soon it was endless lists of jobs and endless lists of job boards, sites boasted about how many jobs they had but candidates only wanted one job and so lost heart..

Did the agency or the company get my application?
Did my application fall into a big black hole?
Who is looking at my application?
Do they like my application?
Can I not see a bit more about where this job is before I apply?
Don’t they want to know my preferences before we get off the first block?
For employers and agencies it became heartache too
Why can’t I find suitable matches?
Why do so few applicants match what I’ve asked for?
Which job board do I use?
Do these job boards spend anything on advertising?
Which one actually engages with the mainstream everyday candidates?
Along came the Upload your CV era – but full of broken promise

For candidates

Who is looking at my CV?
Is it still live?
Do I have any control?
It’s too complicated to make it anonymous?
Can my boss see my name or our company name?
For Employers

Employers grew tired of seeing that 1458 people matched their job
Grew tired of keyword searches so man who sold java coffee was matched against 1000s of java programming jobs
At last Worky…
Not a job board
Not an upload your CV mechanism
For candidates a place to create your own individual online skills profile and have it seen by every employer for free in the safe knowledge that it is anonymous until you see that they may have a role to suit. A place where once you upload your profile, you can job-hunt while you sleep.

works for candidates… Join in

For Employers A place to copper fasten the skills you want in an employee, a place where you can see with ease who matches your job financially, geographically, by skills and by work experience to name but a few. A place for employers to see first if there are matching candidates before committing to pay

works for hirers… Try it now

TalentTank.ie

talenttankieWell the recession does not seem to have any impact on the creativity of the Irish future jobs board owners. TalentTank.ie is the latest proof of that. While some of the largest ones are changing their business models drastically:

  • Jobs.ie adopted Google AdSense advertisements, and is selling pop under traffic (those popup windows that open behind the main window with some unrelated (usually dodgy) web site
  • IrishJobs.ie selling pop under traffic
  • RecruitIreland.com giving it away for free to any employer to advertise
  • TalentTank.ie has a quite different business model from a day one. This is what they say about themselves:
    In essence, TalentTank.ie is a web-based platform that provides both Individuals and Employers to quite simply make a difference in this current down-turn.

    TalentTank.ie will also explain the details:

    Talented Individuals register with TalentTank.ie to offer their talents and skills for free, for a couple of hours or days a week for a specified period, so as to demonstrate their skill sets. Employers in turn register with TalentTank.ie to avail of this free pool of resources in turn driving productivity with out any additional cost over-head.

    Basically it is a free labour for the Employers. As TalentTank.ie say – ‘no cost’.

    Thereafter, having demonstrated their net worth to their Employer colleagues, Individuals then have the opportunity to onward and directly network with potential Employers, in effect bypassing costly recruitment agencies and enabling a quicker and more cost effective route to employment for both parties.

    Recruitment agencies are being bypassed to avoid their cost as well. So Employers do not have to pay for the staff or the recruitment.

    This initiative will allow Employers become more competitive in terms of reducing labour costs and driving skills-base, which if adopted cross sectors and industries, will contribute significantly towards establishing a foundation for recovery. And of course, as an Employer’s business grows, so to will the need for new Employees.

    Employers are getting staff and the recruitment of the staff for free so they will be more profitable and as ThinkTank.ie page say – establish the foundation for the economic recovery. Staff and recruitment costs written off profit margins shoot up, and Ireland becomes competitive again. The roar of the Celtic Tiger can be heard running back towards us!

    Or did I not get it right somehow? Do you get it?

    Get Your Jobs Indexed by TwitterJobSearch

    If you are a recruiter in Ireland I am guessing you would like your jobs to be advertised in real time in as many publications as you can afford. Any Irish Jobs boards are the obvious choice, and then the FREE Jobs sites that accept job advertisements. In Ireland there aren’t that many free jobs sites, but here is a free one, trying to be a jobs site – Twitter!

    How to get your jobs in Twitter Job Search?

    You will need to get your jobs in the format below and submit them to the Twitter Jobs Search.

    <?xml version=”1.0″?>
    <jobs>
    <publisher-name>Your Job Site</publisher-name>
    <publisher-url>http://www.yourjobsite.com</publisher-url>
    <job>
    <id>unique12345</id>
    <date>2004-06-22 10:33:11</date>
    <title>Customer Service Representative</title>
    <company>Big ABC Corporation</company>
    <url>http://www.yourjobsite.com/viewjob.php?jobid=unique12345</url>
    <salary>50K per year</salary>
    <jobtype>full-time, part-time, permanent</jobtype>
    <education>Degree</education>
    <experience>2+ years</experience>
    <location>London</location>
    <postcode>W1 3GR</postcode>
    <description>Strong Applicant. Communication skills. </description>
    <category>IT, Internet</category>
    </job>
    <job>
    <id>unique12346</id>
    <date>2004-06-22 10:33:11</date>
    <title>Customer Service Representative</title>
    <company>Big ABC Corporation</company>
    <url>http://www.yourjobsite.com/viewjob.php?jobid=unique12345</url>
    <salary>50K per year</salary>
    <jobtype>full-time, part-time, permanent</jobtype>
    <education>Degree</education>
    <experience>2+ years</experience>
    <location>London</location>
    <postcode>W1 3GR</postcode>
    <description>Strong Applicant. Communication skills. </description>
    <category>IT, Internet</category>
    </job>
    </jobs>