How has Covid Impacted Recruiting Globally?

With 2020 slowly coming to end I’ve decided to reflect on my experience. The recruiting industry faced many challenges this year from working remotely, to hiring freezes, to dealing with a global pandemic. Recruiters have faced a ton of challenges this year.

Virtual Interviewing

At the beginning of March many countries went into full lockdowns. With that many businesses for the first time allowed employees to work fully remotely. For my team, it might have shifted from doing in-person final round interviews to conducting those interviews over Zoom calls. 

Employment Branding

Recruiters had to shift away from in person interviews and this impacted how to sell a company’s culture and environment. Employment branding had to quickly be utilized for company brands. I had the opportunity to interview Zack Gallinger on this topic.

I’ve spoken with a lot of recruiters over the past few months and there is no question that virtually everyone is struggling. The recruiters that have maintained the most business are those that have a strong unique selling proposition (USP). A unique selling proposition is a “unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors.” 

Challenging Job Market

We’ve had to continuously change our process to deal with this bullish candidate market. Majority of candidates are requesting fully remote roles. It’s tough if your company does require even relocation. 

Predicting 2021

In 2021, companies will still be on edge. Many will still be on hold and cautious to hiring. Hopefully, by mid-year thing’s will calm down and go back to normal after a vaccine is widely distributed globally. 

I’ve predicted other changes for the upcoming year and how Covid will impact things below: 

About the Author

Jonathan Kidder, AKA the “Wizard Sourcer,” is a top-ranked technical talent sourcing recruiter, staffing expert, and corporate trainer who assists organizations of all sizes in identifying and attracting top talent. A wizard at harnessing the power of social networking, Boolean strings, search aggregators, deep web searching, scrapers, and other advanced technology tricks and tools. In 2015, he founded a recruiting blog called WizardSourcer. Which has become one of leading knowledge resources for recruiters online. His mission is simple: To help Recruiters and Talent Sourcers stay updated on the latest sourcing trends within our community.

By Ivan |

Ivan A. Stojnanovic
Founder of Portal Ltd.
MD of and

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