Free Job Advertising on LinkedIn

Well, we all know that job advertising on LinkedIn is for most of us, far from free. With a lack of a volume discount that is the industry standard in within job board, LinkedIn actually priced themselves far too high. For that reason, the number of job advertisements sold in Europe was always really symbolic. It was always just a handful US multinationals with jobs in Ireland advertised.

LinkedIn decided to give away free job advertisement to recruiters. They know the ‘First Time Free, Pay Later’ model only too well. Remember, for a number of years, LinkedIn was 100% free to anyone. Only in the last couple years they brought in the paid LinkedIn Recruiter product, than all the different paid types of the accounts as well. The move I personally really never liked – the paid account to the job hunters is now available on LinkedIn. I just never liked asking unemployed for cash, to help them find a job. Regardless if you call it unethical, or just super greedy, in my books it is just bad.

So how will the free job advertising on LinkedIn change the recruiters life?
If you did not get your free LinkedIn job advertising slot – ask for it. There is plenty of Irish LinkedIn staff fairly active on LinkedIn itself, so get connected, and ask for free slots.

When you publish your jobs on LinkedIn, and I will cover that topic later on it this LinkedIn series – How to publish a Job on LinkedIn? You will notice that only a certain jobs in Ireland can be filled via the LinkedIn. Do some research before – since publishing a wrong type of a job on LinkedIn is exactly the same as publishing a CEO job on Jobs.ie (a.k.a Nixers.ie).
But the real problem will actually happen if you do manage to hire via paid job advertisement on LinkedIn. You will want to advertise again – and the far too high advertising price by LinkedIn will stop you.
The only way for recruiters ‘Friendship’ with LinkedIn going forward is if LinkedIn gets a bit smarter and creates a super low cost entry level Recruiter package. To get recruiters used to pay a small nominal fee and upsell from there. The current jump from Free to Paid product for the recruiters is too high for LinkedIn’s product to be considered as a ‘Freemium’ offering.
Would you pay LinkedIn in the PPC model (clicks on your ads to jobs)? YES!
Would you pay LinkedIn in the PPA model (per CV received)? YES!
Aren’t those the super low cost, and tight budget control products? Didn’t that exactly built Google into the largest advertising agency (and platform) in the world in the shortest timeframe possible?
So here is an open letter:

Deal LinkedIn,

Stop taking money from job hunters, and get to business. Just implement the appropriate business model used by all eh market leaders in online advertising –Google and fast growing Facebook. We will all be far more interested to be placed in the control seat, and monitor our budgets in some PPC or PPA model than purchasing an unknown value – Job Slot Advertisement. Your current model is a showstopper. PPC model will be embraced instantly by far larger number of potential customers (recruiters and employers), so instant cash flow, and in the end will also bring in far higher revenue than your job slot or job credit advertising model.

Yours truly,
Irish Recruiter
irishrecruiter@gmail.com

Small note on the article of this article
To write successfully for the web you have to put something extremely catchy in the title. Most likely something that is not really ehm,… true. You need to make sure your title is so intriguing people will click on it to follow the link and land on your article. Hence the title of this article is:
Free Job Advertising by LinkedInAs opposed to what the article is really about:
LinkedIn Have sent a number of free job slot advertisements to a few recruiters in Ireland.
You are far likely to click on something like free job ads by a leading global recruitment social network – especially if you are a recruiter – which this article is for!

September records highest number of new jobs in Ireland in 2009

Premier Group Irish Employment Monitor:

The Premier Group Irish Employment Monitor, which measures the pulse of the Irish professional jobs market, registered a 31% increase in the number of new professional roles coming onto the market during September 09 versus the previous month (August 09). This was the highest number of new professional job vacancies recorded in any one month so far this year.

  • During September 09, the volume of new professional job opportunities within Ireland increased 31% compared with August 09 to 4,764. This was the highest number recorded in any one month so far this year.
  • However, this was still 58% fewer new roles than a year ago (September 08)
  • The number of professionals who began their search for a new role during September 09 rose 55% versus the previous month (August 09).
  • This was a drop of 28% compared to the same month the previous year (September 08).

Read the full press release and Jobs Ireland Blog.

Bill Fischer, Co-Founder of TwitterJobSearch.com

bill fischerBill Fischer is having a speech in Dublin on the Microsoft’s Future of Recruitment conference later this week. His company in Bill’s own words: TwitterJobSearch.com, is a global search engine for Twitter that uses natural language processing to identify and index offers of employment.

I asked Bill what will he be talking about in the recruitment conference in Dublin. Here is from Bill in his own words:

Bill Fischer: Hi Ivan, Yes, I’ll be discussing some of the challenges and opportunities that the real-time web brings to the recruitment space. There will be some analysis of the current social media landscape, some thoughts on search/cpc approaches to recruitment, and an introduction of some of our new products that sit in the social media/search space.

Bill is the expert in the field, and his latest Twitter Job Search gig raised a lot of dust in the online recruitment world. In the Ireland lagging in Social Media adoption article only a few days ago, I wrote about the Twitter Job Search penetration in Ireland. It will be interesting to see how will Bill’s presentation affect the number of jobs in Ireland in the Twitter Job Search and in the social media in general.

About Bill Fischer
Co-Founder and Director of Workdigital Ltd, the vertical search solutions development company that built workhound.co.uk and twitterjobsearch.com. Co-Founder of DVD Station, Inc., a world-class media/entertainment internet retail systems company. Former VP of marketing for a massively multiplayer online gaming company with over 2.4mm customers in 50+ companies, and builder of marketing systems for a user generated content site acquired by Electronic Arts. Previous marketing and general management experience at more.com, threerings.net and Ebates.com. A frequent speaker, interviewee, and panelist for entertainment trade and classified search and was acknowledged in the editor-in-chief of Wired’s book, The Long Tail, as an expert on collaborative filtering and internet search engines. Twitter: @williamfischer LinkedIn: http://www.linkedin.com/in/wmfischer

SixFigures

sixfiguresWell, just when you thought the season of the job boards is over, and there will not be new one every other week,… there is a new one!

The latest edition to the Irish recruitment industry is SixFigures!

Here is a little blurb about them from their own site:

SixFigures.ie is the members only job board aimed specifically at executives and high earners. Focused on jobs in Ireland, it displays only roles where the minimum basic salary on offer is at least €100,000.

Me thinks, finally a site where I can look for a job!

Free to members, SixFigures presents the executive job seeker, be they passive or active and employers with a new focused and confidential medium to access each other.

That is a strange one. Usually those highly paid job sites are charging candidates. Then again those are the US ones, and charging candidates is not that well looked upon from the low makers over here.

the-recruitment-businessHere is what the owners of SixFigures say about themselves: The Recruitment Business (TRB) is one of Irelands’ longest established recruitment consultancies.

Interestingly enough their main site of the TRB.ie reads:
Registered Number: 152015
Registered Address: 24-26 City Quay, Dublin 2
The same legal requirement is not published on their SixFigures site. Just the phone and an email address. If they are trying to hide that a recruitment agency is owning a job site, you can be the judge of that yourself.

Any Jobs in Ireland?

Today’s announcement from one of the leading jobs sites in Ireland nicely describes what does a jobs scene look in Ireland today:

Hi All

Just a quick note to let you know we have now added some new locations;

Europe
Australia
United Arab Emirates
New Zealand
Canada
USA
South Africa
North Africa
Middle East

If you have any queries please let me know.

The jobs sites cannot really survive advertising the jobs in Ireland only. Simply there is not enough jobs in Ireland to sustain the business model of advertising jobs in Ireland only. There simply isn’t enough jobs here anymore. Irish Jobs are gone. Jobs are elsewhere today.

Welcome to the emigration wave…

Job Spy (Jobspy.ie)

Recession? What recession? Not even this snow is stopping the new Irish jobs sites from popping out like mushrooms from the ground after the rain. THE fact that there is far more people being made redundant in hte last six months than the new positions created really does not bother no one in het Irish jobs board and recruitment industry.

Do not believe me? Hell here is another new jobs site for you. It’s called Jobs Spy. Of course the owner did not bother to put he company registration number or registered business address on the site as it seems to be the fashion lately with the new Irish jobs sites contrary to the rules from the Company Registration Office. Perhaps it does nto even apply to someone doing business as a sole trader – since he is not a company, so the CRO rules do not apply? :)

Who knows…

The only thing that is a fact is that if you are not certain where to publish a job in Ireland today, you have plenty of choice!

17 jobs in Ireland advertised in LinkedIN

LinkedIN obviously has some problems in the sales of their jobs advertising in Ireland. Currently there are only 17 jobs advertised in LinkedIN Jobs section. It is Mid January, the time the recruitment season is normally in the full swing in Ireland. Microsoft is there as they always are there present with a job or two, and funnily enough Dell is also advertising a job. Knowing how Dell is (un) popular with the hundreds of redundancies announced last week, it’s just a bit strange to see them advertising on LinkedIN. Especially since there are only 17 jobs in Ireland advertised at the moment.

This is the worst time for Jobs in Ireland according to the number of advertisements in LinkedIN. There used to be 40 to 60 jobs in last year or two almost all the time. To see the number of jobs dropping to 17 only… makes you wonder. Is it the recession? Or is it just poor sales team in LikedIN?

SnazzyJobs

I guess some people will say I like writing about the Irish Jobs boards. The funny thing is that there is so many popping out, it is almost every week you hear about a new one. This is just in the last month or so:
TheJobs.ie, JobisJob.ie, Jobs2do.ie aka Spamers, Monster Finance, urHired

So here goes an interesting one. The Irish .ie domain seemed a bit too expensive so it is called SnazzyJobs.com. At least it is Hosted in Cork, so Google.ie might actually not ban it completely, if Google Webmaster Tools is to be believed.

Here are the first impressions:
1. Logo resembles any other stock logo sample, not really inspiring (as was the case with a number of the recruiters logos earlier this year).
2. Legal Stuff – company registration number and the registered address nowhere to be seen on the site.
3. Why publish so many pages to have only Coming Soon text on them?
4. The site is actually designed in some ’90-ies style. It is really hard to read the font in the menu. Green font with the green shadow on the green background? Here are some Design ideas: Jobs Board.
5. The code is not as messy as most of the jobs sites are actually, but a bit too much of that Java code all over. It is an interesting choice to have the jobs board in php, while all the leading job boards are the powered by the Microsoft .NET. Another interesting choice is
6. StatCounter as opposed to Google Analytics? Interesting choice. I would still use both, since the speed the Google Analytics is being developed at the moment, with stuff like Data Visualisation (Google Analytics Motion Chart), will overshadow most of the aspects of otherwise very useful StatCounter.

You need to be brave to show your price list online where there is nothing really anyone can buy for less than a thousand euro. It could actually be used as a company slogan:

Snazzy Jobs
Where prices start at thousand Euro

Or maybe not?

There seems to be some 250 jobs advertised. Considering the time of the year and the (econ)comic situation in the country it is not bad really. There is also 2 jobs advertised in the last 7 days, so the site is not dead!

But honestly it will not be much more if some serious effort is not applied. The designers have decided to ignore a few important facts. SEO and Usability. The URL’s look like this:
snazzyjobs.com/jobsearch.php?ok=1&v000=&v001=1&v010=0&v011=&v101=&v111=....

To find the job search you need to click on some well hidden green button on the green background. And that button is one the single page on the site? Perhaps this is a part of the screening process: If you manage to apply – you must be a smart person, so we will look at your CV!

And,… you also need to create and account with Snazzy Jobs to be able to apply for the job. That last hurdle in the application process will definitely go well with the applicant. If banks and governments are losing the personal data, should I be leaving it on the web site that even does not confirm the company registration number required by the CRO?

Snazy Jobs we honestly wish you the best!!!

Jobs Fair

An Online Recruitment Jobs Fair has several advantages over a Traditional Recruitment Fair.

Jobs Fair for Recruiters

More convenient: No staffing required.
More effective: Lasts for two weeks instead of a few hours.
More cost-effective: Cheaper than holding an actual job fair. No material, travel, food and accommodation costs.
More targeted: Targeted at specific industries/audiences.
Global scope: Available to anyone with an internet connection.

Jobs Fair for Candidates

More convenient: Can visit several companies from the comfort of their own home, and can be accessed from anywhere in the country 24/7.
More cost-effective: Can attend without the expense of time or travel.
More interactive: Host of user-friendly and state-of-the-art features including Podcasts, Employer Videos and Webinars.

Do you think Irish Recruiters are ready? For Employer Videos? Podcasts? Webinars?

What about Job Hunters? Aren’t they just interested in a better salary?

Declan Fitzgerald’s (Lead Technical Recruiter in Microsoft)Blog

It is interesting to see how Microsoft employees know how to blog only, and I mean ONLY about Microsoft. They might stride to a game of golf, but in general, every single blog post from a Microsoft employee is about the Glorious Microsoft. No other company managed to ‘swing’ the employees as well as Microsoft does.

Declan is a Lead Techincal Recruiter in Dublin. Check the blog yourself:

http://internationaltechjobs.spaces.live.com/

www.joinmicrosofteurope.com is brilliantly designed using’…. something tells me I will disagree, but let’s not jump o conclusions, perhaps this Silverlignt is not as it looks like, just another Flash. I will be writing about SilverLignt as a development platform for a recruitment agency web site early in the next year. It would be interesting to see if Silverlight can challenge WordPress (on php!).