Does your CV and LinkedIN Profile Match?

Your LinkedIN Profile is most likely a copy of your CV. If a recruiter does a ‘Background Check’ to verify your CV the same data will be on your LinkedIN ‘Published’ online Profile, and that is great. Your CV is all true. The issue with the CV and the LinkedIN Profile being the same is a missed opportunity for a job seeker.

Your LinkedIN Profile should tell far more than your CV does to a recruiter.

What to include in your LinkedIN Profile?

Link to your Blog. On your blog you can show all different qualities a recruiter is searching for:
Expertise in a subject
Communication skills
Writing skills
Presentation skills
Team Building skills
And much more!

Links to your Twitter account where your conversations with the other influencers in the market and subject matter expert are published and visible are the next essential part of your LinkedIN Profile. Your network of known people and especially their recommendations are what sets you apart from the thousands of other applicants for the same job.

The CV opens the door. It invites the recruiter to start the research about you. Make sure your social media and social networking presence is the extension of your CV. If your LinkedIN Profile is a copy of your CV, it doesn’t really have a great value. It is also an opportunity missed.

Jobs Market works for you!

JobsMarket.ie is a Social Network for recruitment. Here is a how Jobs Market front page describes the jobs sites:

Jobs Market works for you!
There are three fundamentally bad aspects of the jobs boards:
1. The job boards are selling YOUR data and you gave them it for free.
2. The job board has effectively restricted access to companies who can afford to pay for the service.
3. Your data is only visible for those periods of time when companies pay for it and actively search for some skills.

Jobs Market is the reverse of this and bring benefits for those actively looking for work, those not actively looking for work, employers and even recruitment agencies.

So what is Jobs Market?

Here’s what Jobs Market does:
1. Enables people to promote their skills
2. Enables people to publish their availability and references
3. Enables people to control how their data is presented and how they can be contacted
4. Allows ALL employers to search for people

Best of all? It’s simply free to everyone.

Jobs Market recruitment Social Network is in BETA stage. With the interesting usage of LinkedIN hResume. :)

How to post a job online Part 1: Job Title

The following article is the first part of three articles on – How to Post a Job Online. This first article concentrates solely on the Job Title.

Job Title

Job Title is the most important part of your job description. Why? Job title is the first part that the job seeker will see of your job advertisement. In half of the different displays that is also the only part of the job description a job seeker will see. If your Job Title is not catchy, you will lose the attention of a job seeker and he will go to apply for a job better presented by its title.

Besides the visual presentation, the Job Title has the extreme importance in driving the traffic to the web site where the job is advertised. Why? Best job sites are designed so that the Job Title from your job advertisement actually generates dynamically the most important web page elements on the page the job is displayed. Your job title will also become a web page title, a link title, and will display itself on huge number of the places on the web site where the job is published. The result is that the search engine will drive traffic to the page where you have advertised your job – and the traffic will be related to the job title you have chosen for your job.

Choose a wrong job title, and you have missed the opportunity to drive interested job seekers to your job.

So what should a Job Title be on a job site?

In most cases you have some predefined title already. It is usually a name of the role the position will be working on in the company. It is something like Welder, Project Manager, Quality Assurance Specialist, etc.

Now let’s think like a job seeker for a second, and try to imagine what will a job seeker be searching for in the search engines? He might logically start looking for the role name (like Project Manager). If the results are not close enough, the job seeker will include the location. The search phrase will look like Project Manager Dublin. If that does not return what he is looking for, he will filter further with a skill he possesses. So the search phrase comes to Program Manager Dublin Six Sigma.

Now let’s go back to your job advertisement, and look at the ways to attract that candidate. Why him? Well he knows exactly what role, where and with what skills applied is his desired role. People who do not look for a job in Dublin are not potting the word Dublin in the search phrase. It’s a natural filtering process, and the perfect candidate is the one who comes to your job advertised with a search phrase that is a good representation (or the exact match?!) of your job and therefore your job title.

The average quality of the job applications for the position advertised as just a role (Program Manager) is really low compared to the job advertised with a Job Title constructed as a role + location + skill.

Furthermore your jobs page with your job advertised as a simple job role name most likely has a greater competition, meaning many other sites have a page like this, and it will be extremely hard to get the job hunter to your page from the search engine. The more complex your job title is – the less competition for that phrase exists in the search engines, Jour job is more likely to get there on top of the search result and drive the traffic to your job page the page your job is advertised.

Next: Job Tags & Keywords

Job Spy (Jobspy.ie)

Recession? What recession? Not even this snow is stopping the new Irish jobs sites from popping out like mushrooms from the ground after the rain. THE fact that there is far more people being made redundant in hte last six months than the new positions created really does not bother no one in het Irish jobs board and recruitment industry.

Do not believe me? Hell here is another new jobs site for you. It’s called Jobs Spy. Of course the owner did not bother to put he company registration number or registered business address on the site as it seems to be the fashion lately with the new Irish jobs sites contrary to the rules from the Company Registration Office. Perhaps it does nto even apply to someone doing business as a sole trader – since he is not a company, so the CRO rules do not apply? :)

Who knows…

The only thing that is a fact is that if you are not certain where to publish a job in Ireland today, you have plenty of choice!

Jobs Fair

An Online Recruitment Jobs Fair has several advantages over a Traditional Recruitment Fair.

Jobs Fair for Recruiters

More convenient: No staffing required.
More effective: Lasts for two weeks instead of a few hours.
More cost-effective: Cheaper than holding an actual job fair. No material, travel, food and accommodation costs.
More targeted: Targeted at specific industries/audiences.
Global scope: Available to anyone with an internet connection.

Jobs Fair for Candidates

More convenient: Can visit several companies from the comfort of their own home, and can be accessed from anywhere in the country 24/7.
More cost-effective: Can attend without the expense of time or travel.
More interactive: Host of user-friendly and state-of-the-art features including Podcasts, Employer Videos and Webinars.

Do you think Irish Recruiters are ready? For Employer Videos? Podcasts? Webinars?

What about Job Hunters? Aren’t they just interested in a better salary?

Is the Search Engine Optimisation (SEO) a compulsory skill for The Online Recruitment Marketing Manager?

The ‘usual’ Marketing Manger in the recruitment industry in Ireland up until a few years had his job divided into the traditional offline marketing efforts (even a guerrilla marketing falls into this here!) and the online marketing. Online marketing consisted of purchasing the subscriptions on the job boards, getting the recruitment web site done up, and perhaps purchasing a banner or similar advertisement from the news portals. And it was all well back then, and most of the actual work could easily be outsourced to an external vendor – a marketing agency. And then came Google…

Google messed up the life of a marketing manager, simply because someone up in the management got an idea to ask a question:

Why do job hunters not apply to our web site and instead go to the job boards, and we have to pay for advertising there? Surely we can do a good site as well?!

The classic advertising or marketing agency failed to deliver a single visitor from eh Google search engine, so Google invented Google AdWords. Being the number crunchers and statistical people by nature, the Google failed to understand who will be the end users of their AdWords tools, so the interface was all in numbers, percentages, and zillions of statistical acronyms. You really needed a PhD in statistics to understand anything there. So a new breed of consultants surfaced, the Google AdWords Management Consultants. Most Irish recruitment marketing managers even today fail to understand they do need to hire them to manage their AdWords campaigns. It simply undermines their management authority to outsource management of their precious budgets. Jet they didn’t really care for the statistics in school., but are ‘creative’ people by nature.

When enough Irish online recruiters, and those who wanted to become ones, started using Google AdWords to drive the precious job seekers to their recruitment web sites, the price of the visitor started climbing up. And up… So the Google AdWords became too expensive for the generalist recruitment, and the new breed of marketers surfaced up in Ireland the SEO Consultants.

My Definition:
Search Engine Optimisation (SEO) is a ‘science’ (is it?) that defines the elements that affect search engine ranking of a web site for a particular keyword in a set search engine.

So how can a SEO Consultant help a Online Recruitment Marketing Manger in Ireland? Well a SEO guy can help ‘optimise’ the recruiters web site so that it gains higher ranking for the recruitment related keywords (or phrases) or for some other (industry or location) related search keywords. A search keyword or search phrase is the text that people using the search engine type to perform the search. So in short, a SEO consultants job is to change the web site so that the web site gets more traffic. In the recruitment industry – it means more free visitors – more applications – more CVs – more placements!

This is where it gets very confusing to our Irish Online Marketing Manager. The SEO Consultant simple does not speak the same language. Also there is absolutely nothing exact in the SEO!? There is no formula (Google keeps it as a Coca Cola recipe!), nothing really to back up what the SEO Consultant is ‘preaching’.

The effect of this falling behind in the ever changing knowledge of running the online business is very beneficial for the Irish Jobs Boards. Since absolutely no Irish recruitment agency have ever made a substantial effort to make a web site that would have a high visitor numbers, they simply have to purchase traffic from Google AdWords or completely rely on their advertisement on the job boards. There is a limited success they achieve with newsletters where they offer a iPod Nano raffle for a CV submitted, or a bit of Radio and print advertisements. But all those traditional marketing efforts combined bring only a small fraction of het CVs that a well optimised recruitment web site bring in Ireland today.

Therefore a Search Engine Optimisation (SEO) is a compulsory skill for The Online Recruitment Marketing Manager in Ireland today.