If there is a job, Hound will sniff it!

hound-job-siteAmerican marketing was always a bit specific. In some cases it just does not ‘cross the water’ well, and sounds a bit off on our shores here. In recruitment the example is the job site Hound.com. It is a Employers Only model job site, like Ireland has its own RealJobs.ie. It’s marketing is very original and different from the usual jobs sites. On Hound everything is about the hounds and the front page is full of dogs images. 13 dogs will welcome you on the Hound home page. Quite impressive for the jobs site, isn’t it?

This is Hound they think you should use them:
Hound shows its members jobs from every employer website it can find in the United States and throughout the world. It is the most powerful job-search engine in existence and powers several job boards. Recruiters use Hound to track down potential jobs for their clients.

Meaning: If there is a job, Hound will sniff it!

Take a sneak peek at the new Monster

Take a sneak peek at the new Monster Jobs Site

Monster is all about their new site. That isn’t actaully available. And will not be available this year. That does not stop them advertising it for the last couple of months. They started sounding a bit like Microsoft advertising their Vista. A lot of hipe, for a long, long time, but the result is…

Well let’s give Monster a chance to actaully show it to us. They promised it in Januarry next year (how crazy do you have to be to release teh new version of the job site in the month when job boards have the most traffic? If someting goes wrong, and things allways go wrong with the new releases, do you really need to show it to the most of visitors? :)

Well I guess it was a marketing driven decission, as Monsters decisions allways are, as oposed to the someones who knows how to run the operations.

Releasing a new jobs site in the year 2009, I would consider to be a failure if it does not have an element of the social networking. Is Monster smart and brave enough to bring the social networking in online recruitment on a large scale, as oposed to what LinkedIN is trying to do? Let’s wait and see ….

Untill then we will just be getting thoise emails and PDF’s titled Take a sneak peek at the new Monster or simmilar…

SnazzyJobs

I guess some people will say I like writing about the Irish Jobs boards. The funny thing is that there is so many popping out, it is almost every week you hear about a new one. This is just in the last month or so:
TheJobs.ie, JobisJob.ie, Jobs2do.ie aka Spamers, Monster Finance, urHired

So here goes an interesting one. The Irish .ie domain seemed a bit too expensive so it is called SnazzyJobs.com. At least it is Hosted in Cork, so Google.ie might actually not ban it completely, if Google Webmaster Tools is to be believed.

Here are the first impressions:
1. Logo resembles any other stock logo sample, not really inspiring (as was the case with a number of the recruiters logos earlier this year).
2. Legal Stuff – company registration number and the registered address nowhere to be seen on the site.
3. Why publish so many pages to have only Coming Soon text on them?
4. The site is actually designed in some ’90-ies style. It is really hard to read the font in the menu. Green font with the green shadow on the green background? Here are some Design ideas: Jobs Board.
5. The code is not as messy as most of the jobs sites are actually, but a bit too much of that Java code all over. It is an interesting choice to have the jobs board in php, while all the leading job boards are the powered by the Microsoft .NET. Another interesting choice is
6. StatCounter as opposed to Google Analytics? Interesting choice. I would still use both, since the speed the Google Analytics is being developed at the moment, with stuff like Data Visualisation (Google Analytics Motion Chart), will overshadow most of the aspects of otherwise very useful StatCounter.

You need to be brave to show your price list online where there is nothing really anyone can buy for less than a thousand euro. It could actually be used as a company slogan:

Snazzy Jobs
Where prices start at thousand Euro

Or maybe not?

There seems to be some 250 jobs advertised. Considering the time of the year and the (econ)comic situation in the country it is not bad really. There is also 2 jobs advertised in the last 7 days, so the site is not dead!

But honestly it will not be much more if some serious effort is not applied. The designers have decided to ignore a few important facts. SEO and Usability. The URL’s look like this:
snazzyjobs.com/jobsearch.php?ok=1&v000=&v001=1&v010=0&v011=&v101=&v111=....

To find the job search you need to click on some well hidden green button on the green background. And that button is one the single page on the site? Perhaps this is a part of the screening process: If you manage to apply – you must be a smart person, so we will look at your CV!

And,… you also need to create and account with Snazzy Jobs to be able to apply for the job. That last hurdle in the application process will definitely go well with the applicant. If banks and governments are losing the personal data, should I be leaving it on the web site that even does not confirm the company registration number required by the CRO?

Snazy Jobs we honestly wish you the best!!!

Recruitment SEO 101: Keyword Analysis

Any SEO Consultant will tell you that a decent SEO project should somewhere in its starting phase have a step called Keyword Analysis. Unfortunately different people have a quite different idea what exactly does the Keyword Analysis mean. Some mean that it is about finding the most relevant keywords, some that it is about the number or keywords, and the rest arte somewhere in between.

Google has a quite easy to use Keyword Suggestion Tool. Here are the keywords that Google will ‘suggest’ as a similar and relevant search keywords to the term ‘Jobs’.

I’ll leave up to you to draw your own conclusions about the suggested keywords. Are those really relevant? Too many? Too few?

Keywords related to term(s) entered – sorted by relevance:

jobs, sales jobs, job, accounting jobs, job opportunities, job search, finance jobs, medical jobs, find jobs, hr jobs, legal jobs, nursing jobs, summer jobs, temporary jobs, job vacancies, job site, job bank, jobs search, jobs online, jobs google, internet jobs, full time jobs, jobs available, financial jobs, healthcare jobs, temp jobs, job listings, part time jobs, banking jobs, top jobs, retail jobs, job sites, government jobs, jobs uk, jobs london, graduate jobs, engineering jobs, office jobs, new jobs, jobs com, parttime jobs, jobs wanted, jobs banks, find a job, social work jobs, contract jobs abroad, job fair, job find, advertising jobs, job seekers, environmental jobs, pa jobs, job agency, need a job, technical jobs, media jobs, administration jobs, accountant jobs, financial services jobs, sales rep jobs, job vacancy, job agencies, jobs waterford, online job, recruitment jobs, job recruitment, job google, part time job, jobs vacancies, jobs in london, jobs cork, accountancy jobs, local jobs, jobs international, irish job, jobs it, finance job, engineer jobs, jobs canada, hotel jobs, home jobs, sales job, jobs bank, language jobs, job applications, irish jobs, jobs on line, www jobs, looking for jobs, jobs france, all jobs, list of jobs, jobs no experience, ebay jobs, jobs club, jobs i, delivery jobs, microsoft jobs, receptionist jobs, promotions jobs, jobs websites, customer service jobs, child care jobs, fun jobs, jobs website, forklift jobs, partime jobs, maintenance jobs, clerical jobs, manufacturing jobs, jobs compliance, job seeking, loads of jobs, i need a job, ice jobs, microbiology jobs, job search google, tv jobs, nursing home jobs, promotional jobs, jobs in google, health promotion jobs, looking for job, health care jobs, jobs in healthcare, computer jobs, google job listing, job finder, gallery jobs, seasonal jobs, logistics jobs, dental jobs, job boards, jobs in boston, night jobs, jobs in chicago, my jobs, jobs in san francisco, jobs with animals, midland jobs, jobs in radio, payroll jobs, forestry jobs, welding jobs, entry level jobs, looking for a job, art jobs

Google has a bit more for your Keyword Analysis study. Here is the list of:

Additional Keywords to be considered – sorted by relevance

employment, employment agencies, employment opportunities, careers, recruitment, recruitment agencies, career, job listing, job postings, hiring, vacancies, opportunities, vacancy, help wanted, part time, employers, work, telemarketing jobs, employment google, employment online, job opening, job posting, entry level positions, employment agency, job opportunity, openings, auditing positions, recruiters, employment cork, jobs marketing, accountant hiring, positions, sales vacancies, home employment, entry level, recruit, full time, recruitment companies, telesales, recruitment agency, career opportunities, auditing position, part time work, typist, staffing, recruitment google, irish employment, sales reps, irish recruitment, legal recruitment

This second list is actually very interesting. What one can do is take any of those and ask the Google Keyword Tool for the Related Keywords suggestions again. By doing so the keyword list expands indefinitely.