In the Links are the currency on the web we looked at the total number of links no the web that the Link Count tool from SEOmoz would show for our 20 recruitment agency web sites. But not all the links are equal. The more I think about it, it would be fair to say that no two links are the same. One (smart) way thinking about the links is to count just the web sites that link to your web site. So if there are 2 or 2 million links from some domain to your web site it would still count as one.
If we look at our 29 recruitment agency web sites list and www.JobsBlog.ie between them where is what we get:
The results show that only 5 Irish Recruitment agencies have more web sites linking to them than this blog. If you want your jobs to be seen by as many possible job seekers and as many possible clients (employers) it would be natural to want to bring visitors from as many sites to your site. Therefore having as many web sites linking to your site would help you get more candidates and clients. As simple as that. The above table show how good are you at that particular task. If your site is not on the list, you can get this figure for your site and compare yourself with the competition.
Even more important than this direct traffic of visitors that you get from other sites is the fact that from the perspective of the search engines like Google, your site the more “important” the more web sites link to your site. So the more links you have to your site – the more likely is that Google will display any content on your site above the similar content on any other web site. This is extremely important for the ranking of your jobs. When a similar job is advertised on many job boards and recruitment agency web sites, the site that will get listed on top is very often the one that has the most links form other web sites.
How to get more links to your web site?
Submitting your site to an online directory? – that is the most common answer I get when I do the Recruitment SEO Training. Unfortunately the answer is always – no. Why not? The practice was abused and Google decides to in most cases ignore it, and in some cases even penalize it.
Just do not buy links. Please. – That is what Google would say, and in my experience this is the best advice possible in most cases.
Spamming the social media with your links. – Will make sure you get ignored, not followed by anyone but bots. Again the time and money the drain.
SO WHAT THEN?
Think about what links do you click at on the web.
You might click on a link in the article you are reading on some site. If you are reading a review on some blog, about the new tool the LinkedIn has launched, and there is a link to that tool within the article – you might click it. Ask yourself how did that article ended up on a publication you are reading? Can you submit your content there? With a link to something new and cool on your web site? If you are thinking of PR submissions at this stage, I can tell you, you are on the wrong track. Think of guest blog posts. Think of the places where different people publish content. You are probably getting where I am going with this… yes the combined name of all such sites is Social Media.
After ranking the Irish recruitment agency web sites based on the Google PageRank and less known SEOmoz rank here is the one most marketers are familiar with: Alexa. What Alexa does exactly and how does it do it was a topic of a debate from the day Alexa have started publishing the traffic ranking scores. Some people like it, and some don’t. As with most of the ranking algorithms it is usually the people featured on top that agree with Alexa’s results, and the ones ranked towards the bottom would have a different opinion. But that is the nature of every semi obscure ranking system. And in the world of SEO, nothing is really that straight forward!
What does Alexa web site ranking number mean?
What does Alexa say about their ranking number? They say that the Alexa number associated to each web site is its ranking in the overall global web traffic. So site with the Alexa’s No. 1 is the web site with the most visitors, and as the ranking number grows the lower you are on the list of the sites based on the number of visitors. So the smaller the Alexa ranking score, the more traffic your web site has (according to Alexa).
So here is the same list of the 29 Irish recruitment agencies and the www.JobsBlog.ie within them so you can use it as a benchmark. There are some results that are just “screaming out” in this Alexa web site traffic ranking list. I’ll let you be the judge of it yourself:
Why are there two web sites that have no data in Alexa? I have absolutely no clue.
Now, if you compare the Alexa ranking above and the two lists we have looked at before: The Google PageRank and SEOmoz MozRank, there are some obvious similarities. It is especially obvious towards the tops of the lists. The same recruitment agency web sites feature the top spots, and there are no “Big Surprises” there. If you r site is high in one listing, it is high in the other two as well.
Work in Ireland (WorkinIreland.ie) as jet another recruitment job portal. Although it is not really publicised, it is owned by a recruitment agency called Work Direct (WorkDirect.ie). The agency is run by the Directors Philip Beggs and Sabina Frontzek.
The Work in Ireland site is not that bad looking. Certainly not that bad as a FAS Jobs Site I wrote yesterday about. There are also about 20ish jobs advertised between two advertisers Alex Harp and Step One Recruitment.
The site has one sole purpose and that is to create a stream of fresh CV’s for the Work Direct recruitment agency. Therefore he advertisers email address and any contact details are hidden. On the page showing a job details there is also no Apply button, but it is replaced by Register Now button. This is to force job seekers to leave all their personal details, and the copy of the CV to the recruitment agency that runs the site before the application is sent to the advertiser.
I wonder will any recruitment agency, when they decide to make a job board, use their experience and knowledge of the industry and create something new? Something that will improve the process of the online recruitment? When will a single recruitment web site really differ from all the others? All the Irish recruitment agencies have jobs advertised on them, and all the sites are exactly the same. Same features, and quite a few actually look the same (Prosperity.ie being the exception). What happened to creativity? Is there absolutely nothing innovative the Irish recruitment agencies can come up with for more than 10 years now?
Recruit Ireland found itself an a bit funny situation this month. On one hand they are the main sponsor of the National Recruitment Federation Conference later this week. The NRF is the association of the Irish Recruitment Agencies, and most of them are actually Recruit Ireland’s paying clients. On the other hand Recruit Ireland has decided to give Free Jobs Advertising for Ireland’s Employers – that are basically the clients of the agencies, hence their clients. Employers loved it since there is something free for them. We all like free things. Agencies hated it since they lost revenue while their cost (a fee that Recruit Ireland charges) is still the same.
Via the various channels different recruiters have publicly disapproved the move by Recruit Ireland. All the Recruitment Agency blogs and Social Networking Discussions state the clear and strong disapproval with the move. Recruiters feel it’s not a fair move. And they all raised the question – What will their own association (that charges them for membership as well) do about it? The 2009 NRF conference will therefore be very interesting, with the Recruit Ireland as the main sponsor, and 118 agencies, most of them angry (none has spoken anything positive about the move!)
From the Recruit Ireland’s perspective it was probably a – no brainer. They are not managing to sell any advertising to the Employers, and the Jobs site always looks better with the Employers jobs on it. No one likes the 100% recruitment agency dominated web site. So they decided to give it up for free to employers. It will fill their database of potential future clients.
I am really looking forward to the NRF conference later this week since there will obviously be some interesting discussions!
Something strange happened today. First a well known Irish Recruitment agency called on the phone this morning and asks if we can post their jobs via our Multiple Jobs Posting service to the CareerBuilder job site. I found it strange because CareerBuilder is an old site and it used to be US oriented so far. So I checked and guess what? There is a CareerBuilder.ie Irish site.
I looked around and it has about 15 clients advertising jobs. Not overtly impressive, but hey!? It’s a start. CareerBuilder is in Ireland!
As the day goes by, I was checking some recruitment sites of the Irish recruitment agencies to get some inspiration, and guess what? Cpl has a new web site. I actually liked the old one better. But this one has all the right things that a recruitment site should have today: Video, blogs, and this giant footer made of gazillion links. I watched the video. And noticed that the vide on the CPL web site is an advertisement for the CareerBuilder! I still do not get what is he jobs site advertisement actually doing on a recruitment agency web site. Beats me!
Monster is all about their new site. That isn’t actaully available. And will not be available this year. That does not stop them advertising it for the last couple of months. They started sounding a bit like Microsoft advertising their Vista. A lot of hipe, for a long, long time, but the result is…
Well let’s give Monster a chance to actaully show it to us. They promised it in Januarry next year (how crazy do you have to be to release teh new version of the job site in the month when job boards have the most traffic? If someting goes wrong, and things allways go wrong with the new releases, do you really need to show it to the most of visitors? :)
Well I guess it was a marketing driven decission, as Monsters decisions allways are, as oposed to the someones who knows how to run the operations.
Releasing a new jobs site in the year 2009, I would consider to be a failure if it does not have an element of the social networking. Is Monster smart and brave enough to bring the social networking in online recruitment on a large scale, as oposed to what LinkedIN is trying to do? Let’s wait and see ….
Untill then we will just be getting thoise emails and PDF’s titled Take a sneak peek at the new Monster or simmilar…