Recruitment SEO: Alexa traffic ranking

After ranking the Irish recruitment agency web sites based on the Google PageRank and less known SEOmoz rank here is the one most marketers are familiar with: Alexa. What Alexa does exactly and how does it do it was a topic of a debate from the day Alexa have started publishing the traffic ranking scores. Some people like it, and some don’t. As with most of the ranking algorithms it is usually the people featured on top that agree with Alexa’s results, and the ones ranked towards the bottom would have a different opinion. But that is the nature of every semi obscure ranking system. And in the world of SEO, nothing is really that straight forward!

What does Alexa web site ranking number mean?

What does Alexa say about their ranking number? They say that the Alexa number associated to each web site is its ranking in the overall global web traffic. So site with the Alexa’s No. 1 is the web site with the most visitors, and as the ranking number grows the lower you are on the list of the sites based on the number of visitors. So the smaller the Alexa ranking score, the more traffic your web site has (according to Alexa).

So here is the same list of the 29 Irish recruitment agencies and the www.JobsBlog.ie within them so you can use it as a benchmark. There are some results that are just “screaming out” in this Alexa web site traffic ranking list. I’ll let you be the judge of it yourself:

URL

Alexa Rank

http://www.cpl.ie

291100

http://www.morganmckinley.ie

336866

http://www.hays.ie

803824

http://www.brightwater.ie

874987

http://www.peoplegroup.ie

1274311

http://www.Vantage.ie

1441180

http://www.eolas.ie

1769945

http://www.jobsblog.ie

1817137

http://www.icds.ie

1854172

http://www.frsrecruitment.com

1997184

http://www.EdenRecruitment.ie

2428334

http://www.collinsmcnicholas.ie

2595232

http://www.hrm.ie

2811817

http://www.recruitmentplus.ie

3457055

http://www.careerwise.ie

4564311

http://www.Stelfox.ie

4828821

http://www.Recruiters.ie

4831059

http://www.rftgroup.ie

5312061

http://www.3qrecruitment.ie

6804532

http://www.MatrixRecruitment.ie

8119435

http://www.accountancysolutions.ie

8669731

http://www.gempool.ie

8720144

http://www.solasconsulting.ie

9507536

http://www.hudson.ie

12469855

http://www.enterprisepeople.ie

12578768

http://www.placeme.ie

17197072

http://www.qedrecruitment.ie

18446204

http://www.harmonics.ie

18661080

http://www.Sigmar.ie n/f
http://www.Brompton.ie n/f

Why are there two web sites that have no data in Alexa? I have absolutely no clue.

Now, if you compare the Alexa ranking above and the two lists we have looked at before: The Google PageRank and SEOmoz MozRank, there are some obvious similarities. It is especially obvious towards the tops of the lists. The same recruitment agency web sites feature the top spots, and there are no “Big Surprises” there. If you r site is high in one listing, it is high in the other two as well.

Press Release: NRF Awards Winners 2011

Press Release NRF Awards Winners 2011

NRF in association with Irish Independent

Parc Aviation “FLY AWAY” with 4 awards at NRF Recruitment Industry Awards 2011
Parc Aviation scooped the best agency of the year award for large agency whilst Recruitment Plus scored Best Small Agency for the 2nd year in row, at the 5th annual recruitment awards which took place on Friday evening, (25th November 2011) at a gala awards ceremonyin The Shelbourne Hotel, Dublin. This was the biggest event ever held by the NRF with more than 320 attendees at the Ceremony which was presented by RTE’s Pamela Flood.
Robert Walters clinched the award for Best Agency Online Service for the second year running whilst Careers Register won the Accountancy and Finance category for ‘Best in Practice’.
Parc Aviation and Recruitment Plus were hailed by the judges as ‘leaders in their industry’. The judges found them to ‘have clear roadmaps of where they want to be, their commitment to the customer came across very strongly and they are completely in touch in what is required of them. Staff retention is testament to what they have achieved and in both cases professionalism has shone through’.
Parc Aviation got off to a winning start from the beginning of the night. First up to the winning podium for Parc Aviation was Nikki King who was awarded one of the coveted Graduate of the year awards.  Also receiving recognition in the ‘Best in Practice’ category they won Best in Practice Technical, Engineering & Science and the Best Practice in “Specialism” Awards.
Sigmar’s Peter Nunan was awarded Recruitment Consultant of the year narrowly beating off stiff competition from the other 6 shortlisted nominees who were,Grafton Recruitment’s Kevin Clarke, Lisa Collins from Hays, Sandra Mc Guirk from Parc, Lisa Russell from Servisource, Louise Delany from Quest Recruitment and Karen Kavanagh from Noel Recruitment. Sigmar were also awarded Best in Practice Sales & Marketing for the 2nd year running whilst Shaun O’ Shea was another winner of the Graduate of the Year award.
Servisource took the Best in Practice “Healthcare” and O’Reilly Recruitment took the Best in Practice “Light Industrial”.
CPL was awarded Best in Practice “IT & Telecoms” and Misty Plotner received a winner award for Graduate of the year.
Osborne Recruitment took the Best in Practice “Office & Secretarial” and Joanne Murray received a graduate of the year winners’ award.
Noel Recruitment took the Best in practice Hotel & Catering for the 4th year running and Karen Kavanagh took a winner award for Graduate of the year.
Designed to identify and reward excellence in recruitment in Ireland, the initiative was open to all NRF members and judged by an independent panel.
FULL WINNING LINE-UP AS FOLLOWS:
  • BEST AGENCY ONLINE SERVICE – Robert Walters
  • RECRUITMENT CONSULTANT OF THE YEAR – Peter Nunan Sigmar
  • BEST IN PRACTICE – HEALTHCARE – Servisource
  • BEST IN PRACTICE – ACCOUNTING & FINANCE – Careers Register
  • BEST IN PRACTICE – OFFICE & SECRETARIAL – Osborne Recruitment
  • BEST IN PRACTICE – IT & TELECOMS – CPL
  • BEST IN PRACTICE – HOTEL & CATERING – Noel Recruitment
  • BEST IN PRATICE – LIGHT INDUSTRIAL – O’Reilly
  • BEST IN PRACTICE- SALES & MARKETING – Sigmar
  • BEST IN PRACTICE – TECHNICAL ENGINEERING & SCIENCE – Parc Aviation
  • BEST IN PRACTICE – In a Specialism– Parc Aviation
  • AGENCY OF THE YEAR – SMALL – Recruitment Plus
·         AGENCY OF THE YEAR – LARGE – Parc Aviation
·         NRF Cert RP Graduates of the year – Karen Kavanagh Noel Recruitment, Nikki King Parc Aviation, Joanne Murray Osborne Recruitment, Misty Plotner CPL and Shaun O’Shea Sigmar Recruitment.
The panel of judges were; Tony Lambert – CEO, Fingal Chamber of Commerce, Patrick Meehan, Invictus Management, Gillian Econopouly, Recruitment Employment Confederation UK, and the online award was judged by Sorcha Corcoran of Silicon Republic. Chairperson of the Judging Panel, Tony Lambert told the delegates how challenging it was for the adjudicators to elect a winner in a lot of categories. Not only had the volume of entries increased on every other year since the awards began but the sheer quality and outstanding excellence was evident in all applications. To be on the shortlists this year was in itself an achievement.
NRF President Mr. Colin Donnery (FRS Recruitment), “It was a fantastic celebration of our industry and the industry should be proud of all it has achieved over what has been another hard and turbulent year for some. Resilience and determination has shone through and this was echoed by the number of entries to this years awards and the turn out at the ceremony. The atmosphere in the room was one of great camaraderie and respect amongst our industry.”
The NRF also awarded Mary B Cremin with an Honorary Fellowship Award. Director of NRF Geraldine King gave the delegates a little bit of history of how Mary came to be one of the most respected names in the Industry. Even though she is now retired her reputation and her passion for excellence will always be remembered.
The National Recruitment Federation is a voluntary organisation set up to establish and maintain standards and codes of practice for the recruitment industry. Representing member companies throughout Ireland the NRF focuses its attentions on providing these members who have opted for self-regulation with the best possible service in terms of communication, support, advice sharing and problem solving.

Advertised jobs numbers comparison

Here is a list of jobs advertised on the leading Irish job sites and the recruitment agency web sites.

Job Boards
Irish Jobs 12253
Recruit Ireland 3350
Monster 2969
Jobs 2800
Irish Times 1883
Employ Ireland 1339

Recruitment Agencies
CPL 1340
Brightwater 1291
Morgan McKinley 1178
Sigmar 671
Stelfox 627
Grafton 228
Manpower 183

Irish Jobs has by far the largest number of jobs. Actually they have about 10 times more jobs than the average competing Irish job site. Is there really that much jobs? Is that a real success story? When the numbers are so much off the scale, it always stinks a bit. Especially knowing that they own the Jobs.ie site that does so badly on the jobs numbers compared to the main site.

On the recruitment agency side there is a tight race at the top. CPL still has it top spot, while surprisingly a small company Brightwater is in second. They show more jobs on their site than a much larger company Morgan McKinley that is on the third spot. Are Brightwater really working as Busy Bees? Are they really filling 5 times more roles than companies like Grafton or Manpower? Again quite unlikely. Same as Irish Jobs web site above, the number are again just very off the chart.

National Recruitment Federation Winners 2010

NRF 2010 Winners

Picture says more than words…

NRF RECRUITMENT INDUSTRY AWARDS 2010

AWARDS CATEGORIES

1. BEST AGENCY ONLINE SERVICE – Robert Walters

2. RECRUITMENT CONSULTANT OF THE YEAR – Hazel Whelan (Recruitment Plus)

3. BEST IN PRACTICE – HEALTHCARE – Locumlink

4. BEST IN PRACTICE – ACCOUNTING & FINANCE – Sigmar

5. BEST IN PRACTICE – OFFICE & SECRETARIAL – CPL Resources Plc

6. BEST IN PRACTICE – IT & TELECOMS – Vantage Resources

7. BEST IN PRACTICE – HOTEL & CATERING – Noel Recruitment

8. BEST IN PRATICE – LIGHT INDUSTRIAL – Flexsource

9. BEST IN PRACTICE- SALES & MARKETING – Sigmar

10. BEST IN PRACTICE – TECHNICAL ENGINEERING & SCIENCE – CPL Resources Plc

11. AGENCY OF THE YEAR – SMALL – Recruitment Plus

12. AGENCY OF THE YEAR – LARGE – CPL Resources Plc

Read the full review on Jobs Market.

NRF Awards 2009 Winners #nrf2009

Recruitment Agencies in Ireland

How many Recruitment Agencies are there in Ireland really?