Recruitment SEO: Alexa traffic ranking

After ranking the Irish recruitment agency web sites based on the Google PageRank and less known SEOmoz rank here is the one most marketers are familiar with: Alexa. What Alexa does exactly and how does it do it was a topic of a debate from the day Alexa have started publishing the traffic ranking scores. Some people like it, and some don’t. As with most of the ranking algorithms it is usually the people featured on top that agree with Alexa’s results, and the ones ranked towards the bottom would have a different opinion. But that is the nature of every semi obscure ranking system. And in the world of SEO, nothing is really that straight forward!

What does Alexa web site ranking number mean?

What does Alexa say about their ranking number? They say that the Alexa number associated to each web site is its ranking in the overall global web traffic. So site with the Alexa’s No. 1 is the web site with the most visitors, and as the ranking number grows the lower you are on the list of the sites based on the number of visitors. So the smaller the Alexa ranking score, the more traffic your web site has (according to Alexa).

So here is the same list of the 29 Irish recruitment agencies and the www.JobsBlog.ie within them so you can use it as a benchmark. There are some results that are just “screaming out” in this Alexa web site traffic ranking list. I’ll let you be the judge of it yourself:

URL

Alexa Rank

http://www.cpl.ie

291100

http://www.morganmckinley.ie

336866

http://www.hays.ie

803824

http://www.brightwater.ie

874987

http://www.peoplegroup.ie

1274311

http://www.Vantage.ie

1441180

http://www.eolas.ie

1769945

http://www.jobsblog.ie

1817137

http://www.icds.ie

1854172

http://www.frsrecruitment.com

1997184

http://www.EdenRecruitment.ie

2428334

http://www.collinsmcnicholas.ie

2595232

http://www.hrm.ie

2811817

http://www.recruitmentplus.ie

3457055

http://www.careerwise.ie

4564311

http://www.Stelfox.ie

4828821

http://www.Recruiters.ie

4831059

http://www.rftgroup.ie

5312061

http://www.3qrecruitment.ie

6804532

http://www.MatrixRecruitment.ie

8119435

http://www.accountancysolutions.ie

8669731

http://www.gempool.ie

8720144

http://www.solasconsulting.ie

9507536

http://www.hudson.ie

12469855

http://www.enterprisepeople.ie

12578768

http://www.placeme.ie

17197072

http://www.qedrecruitment.ie

18446204

http://www.harmonics.ie

18661080

http://www.Sigmar.ie n/f
http://www.Brompton.ie n/f

Why are there two web sites that have no data in Alexa? I have absolutely no clue.

Now, if you compare the Alexa ranking above and the two lists we have looked at before: The Google PageRank and SEOmoz MozRank, there are some obvious similarities. It is especially obvious towards the tops of the lists. The same recruitment agency web sites feature the top spots, and there are no “Big Surprises” there. If you r site is high in one listing, it is high in the other two as well.

Advertised jobs numbers comparison

Here is a list of jobs advertised on the leading Irish job sites and the recruitment agency web sites.

Job Boards
Irish Jobs 12253
Recruit Ireland 3350
Monster 2969
Jobs 2800
Irish Times 1883
Employ Ireland 1339

Recruitment Agencies
CPL 1340
Brightwater 1291
Morgan McKinley 1178
Sigmar 671
Stelfox 627
Grafton 228
Manpower 183

Irish Jobs has by far the largest number of jobs. Actually they have about 10 times more jobs than the average competing Irish job site. Is there really that much jobs? Is that a real success story? When the numbers are so much off the scale, it always stinks a bit. Especially knowing that they own the Jobs.ie site that does so badly on the jobs numbers compared to the main site.

On the recruitment agency side there is a tight race at the top. CPL still has it top spot, while surprisingly a small company Brightwater is in second. They show more jobs on their site than a much larger company Morgan McKinley that is on the third spot. Are Brightwater really working as Busy Bees? Are they really filling 5 times more roles than companies like Grafton or Manpower? Again quite unlikely. Same as Irish Jobs web site above, the number are again just very off the chart.

National Recruitment Federation Winners 2010

NRF 2010 Winners

Picture says more than words…

NRF RECRUITMENT INDUSTRY AWARDS 2010

AWARDS CATEGORIES

1. BEST AGENCY ONLINE SERVICE – Robert Walters

2. RECRUITMENT CONSULTANT OF THE YEAR – Hazel Whelan (Recruitment Plus)

3. BEST IN PRACTICE – HEALTHCARE – Locumlink

4. BEST IN PRACTICE – ACCOUNTING & FINANCE – Sigmar

5. BEST IN PRACTICE – OFFICE & SECRETARIAL – CPL Resources Plc

6. BEST IN PRACTICE – IT & TELECOMS – Vantage Resources

7. BEST IN PRACTICE – HOTEL & CATERING – Noel Recruitment

8. BEST IN PRATICE – LIGHT INDUSTRIAL – Flexsource

9. BEST IN PRACTICE- SALES & MARKETING – Sigmar

10. BEST IN PRACTICE – TECHNICAL ENGINEERING & SCIENCE – CPL Resources Plc

11. AGENCY OF THE YEAR – SMALL – Recruitment Plus

12. AGENCY OF THE YEAR – LARGE – CPL Resources Plc

Read the full review on Jobs Market.

Brightwater: Are we as a nation too hard on ourselves?

Irish recruitment agency Brightwaters online poll for January 2009 was:

Are we as a nation too hard on ourselves?

online-poll-feb-results

David Bloch, CEO of the Brightwater Group comments:

Until now I have gone with the “ask the audience” answer, but not this time. I think the Irish are too hard on themselves!

I am speaking as a person who has worked in Ireland for 11 years, but was born in the States, and lived in 6 different countries. I love Ireland, but recognise that while the Irish are wonderfully proud and patriotic, they are also the first to be hard on themselves. Self-deprecating humour and an almost disbelief that they really are as wonderful as so much of the rest of the world believes them to be. Even during the Celtic Tiger years, while certainly there were Irish people who believed their own hype, there were so many that believed Ireland’s success was too good to be true. Now that the bubble has burst, there seems to be the belief that it really was just an illusion and Ireland will sink back into the mire. The UK, the US and most of the rest of the world exhibit more self confidence!

Confidence is a fundamental emotion and cannot easily be switched on and off. Ireland must believe in themselves and believe they are worthy of being at the top table, to remain at the top table.

Self belief springs from many things, but starts with honesty and trust in the country and the system. I am therefore adamant that wrong-doers (there are question marks hanging over several government, banking and other officials) should be dealt with quickly and severely! The worldwide view of Ireland Inc is at stake. Is Ireland a country of law? A country we should invest in? More still, the self confidence of the country is at stake. Are we still a nation of corrupt politicians and businessmen (you scratch my back & I’ll scratch yours), or are we a nation of integrity and strength who will not tolerate corruption? It’s time Ireland stopped putting themselves down and stand up proud and strong. We will not accept being treated like that, we deserve better!

Only by overcoming obstacles can you prove to yourself what you’re really made of. The recession is a challenge and an opportunity. As President Obama says: Believe!

Recruitment Agencies in Ireland

How many Recruitment Agencies are there in Ireland really?