Why Recruiters don’t like blogging?

Statistically less than 10% of recruiters write a blog. Less than 5% wrote more than 100 blog posts. That is one in twenty! There are number of interesting theories why recruiters are rarely bloggers. My own opinion is that by nature of the recruitment as a business it is really about communication and social interaction. I mean recruiters are natural networkers. This is a core skill a recruiter is effectively selling in conjunction with the sales skills. Guess what, bloggers are more often than not, not so good networkers. To write a blog post you need to sit and think and write. Not really a social activity, is it? To write 100 blog posts, quite a lot of this sitting and thinking and typing is involved. And quite often a blogger needs to write a lot to perfect his technique, understand his skills and his audience, before the blog gets any decent traction. And then, and only than it all changes, from the solitude, to online social networking on steroids! A good niche blogger is more known and has far greater influence than the editor of the industry magazine. It is to do with the payroll, with the freedom, with the social aspect of the blog as a publication.

The best recruitment bloggers I have seen have turned their career path completely. They blog. They teach. They train. They do not recruit any more. My best guess is that they have been in the wrong job in the first place.

I have spent my past 5 years preaching blogging to recruiters. I can tell you one thing: It was a tough 5 years! From the largest recruitment agencies to the start-ups I always had the same issue. They will be very excited about starting blogging after the training. But most of the recruiters will just get to that stage, being excited about it. But never post a single blog post. Well one can only bring the horse to the water.

A few clients in the last 5 years have made some extraordinary successes. The one just got published yesterday: A blog post is worth €20,000 by the great Peter Cosgrove. Reading it, just makes me feel good since my last 5 years didn’t go to waste. It’s really fulfilling to see your clients doing things you thought them, and doing them right.

National Recruitment Federation Conference 2011

Jonathan Campbell at NRF 2011The Conference entitled ‘Recruitment 2011 – The Way Forward” in City West Hotel on Thursday 12th of May focused on the dynamic tools and skill sets the industry needs to embrace in order to approach the coming year with confidence. With a line up of excellent speakers from around the globe, a full schedule has been designed to arm the delegates with training, advice, and tips to enhance their business skills well into the future.

NRF President Colin Donnery said, ”The Irish economy has probably had its most challenging 12 months ever but there is an optimism returning to businesses in most sectors. The recruitment sector has proven its resilience during this period with agencies providing the flexible staffing solutions that have helped our clients get through the worst and grow into the future. Impending changes in legislation this year will have an impact on how we do business in our temporary labour markets so it is vital we are ready for all eventualities. With this in mind we have chosen a strong line up of Global expert speakers who will impart information on trends, legislation and what the future holds for the Recruitment Industry in Ireland.

With the new impending legislation for Agency workers coming into effect in December this year the Federation invited the NRF members to bring along their HR Clients. It resulted in the probably largest attendance of any NRF Conference lately.

Speakers:
Mr John Perry TD at National Recruitment Federation Conference 2011Mr, John Perry TD

Wikipedia: John Perry (born 15 August 1956) is an Irish Fine Gael politician. He is currently a Teachta Dála (TD) for the Sligo–North Leitrim constituency,[1] and the Minister of State for Small Business.

Perry was born in Ballymote, County Sligo. He was educated at Ballymote National School and Corran College, Ballymote. Perry was first elected to Dáil Éireann at the 1997 general election for the constituency and has retained his seat since.[2] In 1997, he became Fine Gael spokesperson on Science, Technology, Small Business and Enterprise, and the Border Counties. In June 2000, he was appointed Assistant Director of Organisation and Deputy spokesperson with special responsibility for Border Issues. He held this post until February 2001.

Between September 2002 and October 2004 he was Vice-Chairman of the Joint Oireachtas Committee on Communications and Natural Resources. He has also served as Chairman of the Dáil Public Accounts Committee. In October 2004, he was appointed to the position as party spokesperson for the Marine, in Enda Kenny’s Front Bench. He was demoted from the Front Bench after a reshuffle following the 2007 general election. He was a member of Sligo County Council from 1999 to 2004, representing the Sligo–Strandhill electoral area.

In July 2010, he was appointed as party spokesperson on Small Business.[3] On 10 March 2011, he was appointed as Minister of State for Small Business.

Peter Cosgrove at National Recruitment Federation Conference 2011Chairperson: Peter Cosgrove, Vice President NRF
Peter joined the NRF committee in July 2009 and was elected to the role of Vice President in October 2010. Peter started his career in banking with JP Morgan before working with PWC in London as a management consultant. He began his career in recruitment in 2000 with Robert Walters, subsequently with Hudson in 2003 and currently is a Director with CPL. Peter has a strong background in running a sales business as well as turning businesses around through strategic and operational initiatives demonstrated in recruitment roles and previously in his PWC career. Peter is a regular contributor to the national media on areas of recruitment, assessment and retention as well as a speaker at industry events. Peter is also a Board member of the not for profit organisation Junior Achievement an organisation targeted at keeping students in schools to improve their education.

Colin Donnery President National Recruitment Federation Conference 2011Colin Donnery, NRF President
Colin has been working in the recruitment industry since 1998. Initially working with an international IT consultancy he has also managed agencies in the Sales and Marketing, Hospitality, Engineering, construction and scientific sectors. Colin has been working with FRS Recruitment since 2003 as general manager , FRS specialise in the provision of bespoke labour supply and permanent recruitment solutions across all sectors in Ireland and internationally.

Frank Collins at National Recruitment Federation Conference 2011Frank Collins, NRF Legislation expert
Director of Compliance and Regulatory Affairs at Parc Aviation Limited.
Frank is a Fellow of the Chartered Accountants in Ireland and has a Bachelor of Business Studies Degree from Trinity College. He also lectures in Trinity College on the Business and Information Technology Degree course.

Tony Goodwig at National Recruitment Federation Conference 2011Tony Goodwin, Antal International
Tony Goodwin is the founder and Chief Executive Officer of Antal International, a global management and executive recruitment company and one of the fastest growing business services organisations in emerging markets such as China, Eastern Europe and India. Antal now has 92 offices in 32 countries around the world. A graduate of Middlesex University, Tony trained as a Chartered Accountant before moving into financial recruitment where he ran operations for HW Group (now part of Hudson). In 1993, spotting the potential of the new professional employment markets in the former Warsaw Pact countries, he set up his own business with an office in Budapest in Hungary and named the company Antal – Hungarian for ‘Tony’. Since then Tony and his team have developed substantial businesses in highly challenging environments across the globe, including both Russia and China. Tony has completed a book ‘How They Blew It’ which was published in July 2010. In June 2010, Tony was named as one of the country’s top businessmen after being awarded a prize at the Ernst & Young London & South Entrepreneur of the Year Awards 2010.

Ann Swain, APSCO
Ann Swain is the Chief Executive of The Association of Professional Staffing Companies, formed by the merger of the Association of Technology Staffing Companies and the Forum of Professional Recruiters in January 2009. APSCo provides a strong and united voice for those recruitment firms involved in the acquisition of business professionals on behalf of their clients on a permanent or flexible basis. Ann has a wealth of experience in the professional recruitment market as a recruiter, manager, trainer, sales director, managing director and spent a few years on the client side of the fence as an HR Manager. She was the founder, in 1988 of Learning Curve, the specialist recruitment industry training company which was acquired by the Delphi Group in 1997. Ann’s first, very successful, business book ‘The Professional Recruiter’s Handbook’ was published by Kogan Page in 2009 and has become a business best seller. Ann is a well-respected authority in our industry, a hugely popular international speaker and a passionate advocate for the UK Recruitment Profession.

Jonathan Campbell at NRF 2011Jonathan Campbell, Social Talent
Jonathan has worked as a Recruiter in Ireland and the Caribbean for the last 13 years but now runs Social Talent, a talent acquisition consultancy and agency that specialises in providing technology and social media services to recruiters. The team at Social Talent build talent communities; develop employer branding strategies, train internet recruiters & source recruitment staff for clients globally. Since forming late in 2010 they have worked with most of the leading recruitment agencies in Ireland and also work with corporates in the legal, technology and financial services sectors.

Kingsley AikinsKingsley Aikins, Networking Matters
Managing Director of Kingsley Aikins and Associates and is also Senior Advisor to The Ireland Funds having served previously as CEO of The Worldwide Ireland Funds. Previously he was Executive Director of the American Ireland Fund and founding Director of both The Australian Ireland Fund and The Ireland Fund of New Zealand. He formerly worked for CTT and the IDA. Kingsley is a graduate of Trinity College Dublin. Since 1976 the Fund has raised over $350 million for philanthropic projects across the island of Ireland and around the world. The fund is driven by members of Ireland’s worldwide Diaspora. Kingsley was also contributor to the Farmleigh Conference in 2009.The presentation covered both diaspora issues and networking: specifically the importance of a comprehensive global strategy that covers trade, investment, tourism, education and philanthropy and will shed light on what other countries are doing in this area. He outlined his four stage approach: Research, Cultivation, Solicitation and Stewardship.

Interview with Cameron Worth

Cameron is the organiser of the International Recruitment Conference that is taking place this Friday in Dublin. He is really passionate about organising it and really a pleasure to deal with. Here is a short ‘Interview’ we had a few days ago with the upcoming International Recruitment Conference as a topic.

Q. Tell us about yourself and your company

A. My main background is in organising Recruitment Fairs and also heading up the business development team for a network of Multilingual Job Boards. Having organised Conferences in previous companies I am now offering the International Recruitment market something different.

Q. Explain to me what the IRC is about in 20 words

A Conference for International Corporate Recruiters to connect, learn and respond to industry changes. 2011 is focused on Social Media Recruiting.

Q. What is the speakers line-up looking like?

A. Fantastic if I may say so myself. As well as yourself speaking we have the likes of Bill Boorman, who is just an absolute fountain of Social Media knowledge. We also have Data Protection expert Rob Corbet from Arthur Cox, Niamh Hall as well who is a Trademark attorney and is going to be looking at how brands can be protected on-line. LinkedIn are doing a 30 minute Q&A with the audience and to finish off we have the EMEA Recruitment Director from Oracle, a man by the name of Kevin Blair who is an excellent speaker.

Q. What are the intentions of the IRC?

A. A complete Monopoly on Social Media! Every tweet, status update, LinkedIn group, friend request will have to be approved by us. Only joking, we really just want to promote Social Media properly in the context of recruitment. A lot is being done but not a lot of it is done properly (one such exception is Peter Cosgrove’s training sessions which really seem to be very well-received).

Q. What do you want people to go away with?

A. A more informed opinion on Social Media Recruiting, new contacts in the industry, a deeper understanding of the potential issues with Social Media….Also the pen and conference guide as they look great!

Q. Is there plans for the future with your conferences?

There is and there isn’t. There is in terms of ‘Yes we will be doing these conferences in 2012 and beyond’ but there isn’t in terms of Subject Matter for these type of events. What is most important with these conferences, and what really infuriates me sometimes with other conferences, is that relevance is key. 1 year ago the market wouldn’t have been right for a conference like the one we have on Friday, so what is to stop this subject matter being dated and irrelevant in a further 12 months.

What is sure is that the conferences will always be based around the corporate recruitment industry and the current hot topics in the market at the time of the conferences.

When – Friday March 11th
Where – Guinness Storehouse, Dublin 8

More information on the International Recruiters Conference can be found at http://www.bilingualpeople.ie/conference
LinkedIn Group http://www.linkedin.com/groups?about=&gid=3770622&trk=anet_ug_grppro

Irish Social Media Recruitment Conference


When you put one of the best speakers on the recruitment topic Peter Costgrove, into one of the best venues Science Gallery in Trinity College, you get what you got yesterday – probably the best Irish Recruitment Social Media Event so far. And as we all know there is plenty of them lately. Everyone who doesn’t have anything better to do, all of the suddenly become some kind of self proclaimed Social Media expert! Hey even I get invited to talk on such Irish Recruiters and what not conferences. The difference is – when you hear it from Peter once,… your next few events, you will leave early! Peter just raises the standard of presentations very, very high. And that is not all. He is besides being probably one of the best recruitment managers, a very nice person to talk to. So a package hard to beat actually.

If you compare Peter Costgrove to most of other speakers on the Social Media in Recruitment topic, Peter is the only one who will clearly say what he just doesn’t get. There is no hiding. No gray areas. Most if not all others I have heard in the last years talk about the Social Media in recruitment and sourcing process very vaguely actually. All are swimming on the surface, that make you wonder, if they actually know much about what they are talking about (ehm,… me included!). Peter just dives in. Straight to Boolean Search live example. Off to Facebook, LinkedIn specific searches… no beating around the bush. Nosedive in the sourcing for search engines and social media sites.

That sets Peter apart. Next round is in January. (you are not taking my seat!)

What is also different is that it is free. Not like the Irish Recruiters events or other Social Media gurus, who make money on you there.

JOB SEEKER Workshop in CORK, NOVEMBER 10th

Following the Recruitment Workshop in Dublin, Peter Cosgrove from Hudson Recruitment is holding the same in Cork. There is a Galway Workshop planned as well. Date and location will be confirmed here closer to the date.

JOB SEEKER EVENT CORK NOVEMBER 10th

The National Recruitment Federation is hosting a free job seekers event on November 10th.

Location: Imperial Hotel, South Mall,Cork
Date & Time: November 10th at 6pm to 7.30

The talk will be presented by Peter Cosgrove of the NRF and will cover the following:

• Writing a world class CV
• Where to find the next job
• Advice on dealing with recruitment agencies
• Improving interview skills and techniques
• Networking skills
• Negotiating salaries

If you would like to have a recruiter take a look at your cv please can you bring along a copy as there will be a cv clinic afterwards.

Please email: director@nrf.ie to register your place.

Interview: Peter Cosgrove

Peter Cosgrove of the NRF will hold a talk for job seekers on September 30th in the Grand Canal Hotel for up to 100 people. To register please email director@nrf.ie.

This is a pilot test free jobseekers workshop by NRF. The presenter Peter Cosgrove agreed to meet me over a coffee and we had a short chat about the upcoming event.

Interview with Peter Cosgrove

What is Free Jobseekers Workshop?
The National Recruitment Federation (NRF) felt that it would be of great value to the members if we were able to help recruitment consultants in a very difficult period. Given the amount of candidates on the marketplace it is inevitable that recruiters are spending more time speaking with candidates but often therefore not getting enough time to talk with clients. This job seekers initiative is to help recruiters put candidates in touch with a free event that they will benefit, as well as giving recruiters more time to focus on speaking to clients to get new assignments for their candidates.

Why has the NRF decided to run this event now?
I think there is a lot of negative press out there and unfortunately recruitment consultants are getting some of this even though they are often just the messengers. This is something they can do for their candidates that they will hopefully appreciate and improve the overall brand of the NRF recruitment agencies.

What does the event cover?
The event is designed for all levels of candidates and is to highlight that the market is completely different and your cv and approach to finding a job has to be also. Specifically it will cover:

• Writing a world class cv
• Where to find the next job
• Advice on dealing with recruitment agencies
• Improving interview skills and techniques
• Networking skills
• Negotiating salaries

Where and when is it happening and how do you register?
The job seekers workshop will run on September 30th from 6PM to 7.30PM at the Grand Canal Hotel, Dublin 4 and will be presented by NRF Committee member, Peter Cosgrove. A cv clinic will follow the event so bring a cv. To register please email your name and contact details to director@nrf.ie but remember places are limited.

Give one good reason why candidates should attend?
Everyone will learn something from this event and if you are proactively looking for a job there will be tips in this presentation that I guarantee will help every job seeker get their next job!

Free Jobseekers Workshop

The workshop will run for 90 minutes and will cover:
• Writing a world class CV
• Where to find the next job
• Advice on dealing with recruitment agencies
• Improving interview skills and techniques
• Networking skills
• Negotiating salaries

The goal is to provide insight and support to candidates who are currently in a difficult job market. Free Jobseekers Workshop is targeted at all levels of candidate, from junior through to senior management.

Where & When?
September 30th from 6PM to 7.30PM at the Grand Canal Hotel, Dublin 4 and will be presented by NRF Committee member Peter Cosgrove.

Register
To register a candidate for the NRF Jobseekers Workshop or offer your services for the CV Clinic please contact the NRF office on 01-8161754 or email name and contact details to director@nrf.ie