Did you hear Google released a major update to Penguin 2 on Friday? Matt Cutts (the head of Google’s Webspam team) recently confirmed on his blog that Penguin 2.0 is now live.
So let’s see how did the Google Penguin 2 update affect our Irish online recruitment industry. Here is the search result page for the word “Jobs” made in Google.ie.
Make sure if you do this search yourself that you are not logged in into Google yourself, have removed the Google cookie, etc – so that you do not see the Google’s “Personalised” search result for you.
Here is the new google.ie ranking for the search word “jobs”:
So what can we conclude from the list of the sites that a are on the first page for the phrase jobs? By comparing what we have used to see there before the Google Penguin 2 update we can see what sites have been affected. Let’s start with the sites not affected by the update:
The SAON Group web sites leading with the purchased Jobs.ie site on top and their original IrishJobs.ie is steadily on top.
Nothing changed there for years. In fact may years. The last change there actually when Jobs.ie overtook IrishJobs.ie. If my memory serves me correctly that was towards the end of 2005. Very shortly after that IrishJobs.ie bought Jobs.ie.
So since 2005 the first two search results for the search for “jobs” have not changed in Ireland. So is Google doing much really with all these Panda, Penguin & Penguin 2 “updates”? Well in the last 7 years the results on top are not changing at all. Or does IrishJobs.ie & Jobs.ie have so good SEO specialists to keep them on top for all these years? It must be one of those.
The next three slots are Findajob.ie (aka LoadzaJobs.ie), Indeed.ie and Monster.ie. So what’s new here? Nothing much really in relation to the Google Penguin 2 update. Long term there isn’t much that has changed in here in the last 10 years really. What has changed is that Loadza has changed its domain name several times. They cannot seem to get it right really. EmployIreland.com that was 4th there is replaced by Indeed.ie about a year or more ago when they came to our market. Monster is the 5th recruitment web site there for the last 10 years.
So in essence the top 5 results for the word “jobs” haven’t changed at all in the last Google Penguin 2 update.
Where the changes that did occur are on the bottom part of the search page. That is the space that in the last 10 years have been occupied mostly by the Irish start-up job boards or similar sites. FAS was always there somewhere. They did rebrand to SOLAS, but forgot to do it online. Hence FAS.ie is still there. Good old civil servants…
So what the Google Penguin 2 update did affect is the last 4 remaining slots the search results page fro the word “jobs”. You can say Google hasn’t changed much really. What we are going to look at is if the Google Penguin 2 update was good actually. Or is it a step back in the quality of the search results?
The bottom of the page of the search results for jobs has been occupied by start-up job boards. It always was a dynamic space. In the last 10 year, about 100 web sites appeared and disappeared from there. I can remember the first Irish Jobs Aggregator IrishJobs.ie featuring there, and a long list of the site showing Irish jobs listings. There was one recruitment agency that made up there – in 2010 when the CPL.ie new web site was released. In this new update, CPL.ie dropped to 128 places, while their other site CPLJobs.com landed on a much better 53rd slot. Is there a hint that CPL.ie got hit by the Google Penguin 2 update? Most likely from the way it is ranking now.
It is still quite strange that no other recruitment agency got listed on the first page for the word “jobs” there ever, isn’t it?
So what did Google Penguin 2 update replaced the Irish start-ups with?
Ie.Jobrapido.com – one job aggregator. Well, it is the only .com web site here. It actually does have jobs aggregated from sites like freelancer.com and similar. Some Irish recruitment agencies as well. The overall quality of the jobs advertised (content) if poor. A large number of jobs are taken down from the sites they are originally published on anyway, and the whole set of jobs is a really poor representation of the list of active jobs in Ireland. In essence a really poor experience for a job seeker.
JobsToday.ie – a UK newspaper publisher. Note that any link you click on that site it brings you to their UK web site (.co.uk). This results-driven by the backlinks from their newspaper releases is so wrong that it actually reminds of the Yahoo style paid search result placements from the end of the last century. It is pointless and out of place. It is no good to a Google visitor. There are simply a handful of jobs listed there on some UK newspaper web site.
Twitter.com/jobs – The page with the HTML Title: Jobs at “Twitter –San Francisco”. San Francisco??? A search result to someone looking for a job in Ireland in Google.ie? Google? Don’t you have a Google Maps division? Or do you want us all to emigrate? What’s the story there? What kind of a (crap) search result is that? Or did the Google Penguin 2 algorithm value a social media sites results “a bit” too much so the results from the social media are going to creep into any search we make?
So to conclude what have the Google Penguin 2 update brought us? It removed Irish start-ups and replaced them with what can be the best described irrelevant search results. In their own vocabulary, they call it SPAM. Luckily for us, this only affects the bottom part of the page. The “under the fold” stuff. The top part of the page wasn’t affected by the latest update.
How did your site ranking feature in the Google Penguin 2 update last week? If you are stuck give the SEO Consultant a shout!