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The social media is leaving scars on the traditional advertising models. How your brand is represented on Facebook is far more important than the article in Irish Times. Why? Simply because of it far greater reach. Far more people read Facebook than Irish Times. Far, far more, and the gap is getting bigger each day. [...]

Creating your personal and or company brand is a delicate act on the social networking sites. You really need to be genuine, positive, honest, and stand behind anything you say. And that is something in the contradiction with the main task – being Active. What do you say on a web 2.0 sites – if [...]

Me in the press again. This time in the InBusiness magazine by Chambers Ireland. Here are a few snippets: “PEOPLE WILL BE COMFORTABLE BUYING FROM A COMPANY THAT HAS THOUSANDS OF PEOPLE RECOMMENDING THEM.” – Ivan Stojanovic Conventional advertising and marketing strategies are typically one-way communications with the product or service provider addressing customers. However, [...]

Social Networks are here! Recruitment and sourcing in particular is changing. Job Boards that the recruitment agencies have been relying for as their main source of candidates are getting smaller role to play today. The future for the job boards is not extremely bright either. Their dominance is being replaced by the social networks. There [...]

Here are just two facts first: 1. Revenues of online job boards are falling 2. Social networks are (still!) gaining popularity Why are job boards in trouble all of the sudden after being profitable for more than 10 years? The troubled world economy that hit the recession in the second half of the 2008 and [...]