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Recruitment SEO 101: Keyword Analysis

Any SEO Consultant will tell you that a decent SEO project should somewhere in its starting phase have a step called Keyword Analysis. Unfortunately different people have a quite different idea what exactly does the Keyword Analysis mean. Some mean that it is about finding the most relevant keywords, some that it is about the number or keywords, and the rest arte somewhere in between.

Google has a quite easy to use Keyword Suggestion Tool. Here are the keywords that Google will ‘suggest’ as a similar and relevant search keywords to the term ‘Jobs’.

I’ll leave up to you to draw your own conclusions about the suggested keywords. Are those really relevant? Too many? Too few?

Keywords related to term(s) entered – sorted by relevance:

jobs, sales jobs, job, accounting jobs, job opportunities, job search, finance jobs, medical jobs, find jobs, hr jobs, legal jobs, nursing jobs, summer jobs, temporary jobs, job vacancies, job site, job bank, jobs search, jobs online, jobs google, internet jobs, full time jobs, jobs available, financial jobs, healthcare jobs, temp jobs, job listings, part time jobs, banking jobs, top jobs, retail jobs, job sites, government jobs, jobs uk, jobs london, graduate jobs, engineering jobs, office jobs, new jobs, jobs com, parttime jobs, jobs wanted, jobs banks, find a job, social work jobs, contract jobs abroad, job fair, job find, advertising jobs, job seekers, environmental jobs, pa jobs, job agency, need a job, technical jobs, media jobs, administration jobs, accountant jobs, financial services jobs, sales rep jobs, job vacancy, job agencies, jobs waterford, online job, recruitment jobs, job recruitment, job google, part time job, jobs vacancies, jobs in london, jobs cork, accountancy jobs, local jobs, jobs international, irish job, jobs it, finance job, engineer jobs, jobs canada, hotel jobs, home jobs, sales job, jobs bank, language jobs, job applications, irish jobs, jobs on line, www jobs, looking for jobs, jobs france, all jobs, list of jobs, jobs no experience, ebay jobs, jobs club, jobs i, delivery jobs, microsoft jobs, receptionist jobs, promotions jobs, jobs websites, customer service jobs, child care jobs, fun jobs, jobs website, forklift jobs, partime jobs, maintenance jobs, clerical jobs, manufacturing jobs, jobs compliance, job seeking, loads of jobs, i need a job, ice jobs, microbiology jobs, job search google, tv jobs, nursing home jobs, promotional jobs, jobs in google, health promotion jobs, looking for job, health care jobs, jobs in healthcare, computer jobs, google job listing, job finder, gallery jobs, seasonal jobs, logistics jobs, dental jobs, job boards, jobs in boston, night jobs, jobs in chicago, my jobs, jobs in san francisco, jobs with animals, midland jobs, jobs in radio, payroll jobs, forestry jobs, welding jobs, entry level jobs, looking for a job, art jobs

Google has a bit more for your Keyword Analysis study. Here is the list of:

Additional Keywords to be considered – sorted by relevance

employment, employment agencies, employment opportunities, careers, recruitment, recruitment agencies, career, job listing, job postings, hiring, vacancies, opportunities, vacancy, help wanted, part time, employers, work, telemarketing jobs, employment google, employment online, job opening, job posting, entry level positions, employment agency, job opportunity, openings, auditing positions, recruiters, employment cork, jobs marketing, accountant hiring, positions, sales vacancies, home employment, entry level, recruit, full time, recruitment companies, telesales, recruitment agency, career opportunities, auditing position, part time work, typist, staffing, recruitment google, irish employment, sales reps, irish recruitment, legal recruitment

This second list is actually very interesting. What one can do is take any of those and ask the Google Keyword Tool for the Related Keywords suggestions again. By doing so the keyword list expands indefinitely.

Categories
Jobs Microsoft Recruitment

Jobs in Ireland – Microsoft & Yahoo

The proposed acquisition of Yahoo by Microsoft will definitely have an impact on the jobs in Ireland if the merger goes ahead. By looking at the type of the jobs in Microsoft Ireland today, the majority of the jobs are in the European Operations Centre (EOC), where the Sales jobs and Customer Service jobs dominate. There are some Localisation jobs, and some software development jobs based in Ireland, that mostly relate to the Microsoft Live for the European markets.

Yahoo on the other had was always predominately a US market oriented company. Yahoo never really had much of an impact in Europe. Perhaps that is the opportunity that Microsoft wants to explore, in bringing the Yahoo services to the rest of the world, where Microsoft has a strong foothold? If they decide for such a move that would definitely mean a strong workforce presence of Yahoo in Europe.

The situation in the US is a bit different. What both Microsoft and Yahoo, and any other tech company has to recruit there is the techies who will make the products or the services. As in the

Cnet’s article: Another difficulty for a Microsoft-Yahoo marriage: Recruiting

The battle for tech supremacy, then, is largely a battle for talent. And so one crucial question about Microsoft’s $44.6 billion bid for Yahoo is whether a combined company could more easily attract software engineers–an increasingly precious commodity. Both companies are already fighting the perception that their most innovative days are behind them.

Our situation in Ireland is quite different. Since the techies are a minority in the US based companies operations on Ireland. The Customer Support Jobs and Sales Jobs make a majority of an average Irish based subsidiary of the US corporation. So the Microsoft acquisition of Yahoo, if it goes ahead is bound to make a strong Yahoo presence in Ireland. The best bet is actually in South Dublin in the Sandyford Industrial Estate & Leopardstown Business Park where Microsoft is based as well.