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Sales Staff Salaries

I often thought how to structure the remuneration package for a sales staff in the recruitment or even more specific is the sales of the jobs site subscriptions. The jobs sites sell the three month, six months and the most often the annual subscription that includes the free usage of a number of jobs slots on the site. What it means is that the client, an employer or a recruitment agency can use their XX number of jobs slots as they like. There is usually some side products on the jobs sites like the CV Database Access, or a Hot Job – that is displayed on the home page. Some company branding packages with the company logos around the pages on the job site are also common practice.

The sales staff are usually paid so that there is a percentage of their salary that is a Basic Salary. It is guaranteed and not related to their performance. For a junior sales staff it is not far off the minimum wage, and it grows with the experience of the person. The other part of the salary is the bonus that is related to the performance achieved in each time period. The bonuses are really structured differently in different companies and industries.

Obviously the sales person should bring more in (revenue) the company than what his own costs are. So here is a question then:

Should a sales person rather accept a percentage of the revenue or the classis sales remuneration package comprised of a basic plus a bonus?

Obviously for a good sales person a percentage of the revenue if it is a substantial percentage should be a far more interesting option, since it brings the person to a ‘Partner’ level instantly. It is actually even better then a partnership since the sales person gets a percentage of the revenue generated, regardless if the company is actually profitable at all.

I have heard recruiters saying, that the percentage of the revenue is interesting for them but that the sales process can take long time to close, and there is the mortgage, the car,…

So I tried to look at it from a different perspective. How about a sales person taking home 100% of any revenue he makes for the first month or so? How about 100% of all the revenue made in the first two months??? Surely there should be quite enough clients you can close a deal with within 60 days?

What do you think? Am I on the right track? Would you take a job where you take home everything you make for the first few months?


Recruitment SEO 101: Keyword Analysis

Any SEO Consultant will tell you that a decent SEO project should somewhere in its starting phase have a step called Keyword Analysis. Unfortunately different people have a quite different idea what exactly does the Keyword Analysis mean. Some mean that it is about finding the most relevant keywords, some that it is about the number or keywords, and the rest arte somewhere in between.

Google has a quite easy to use Keyword Suggestion Tool. Here are the keywords that Google will ‘suggest’ as a similar and relevant search keywords to the term ‘Jobs’.

I’ll leave up to you to draw your own conclusions about the suggested keywords. Are those really relevant? Too many? Too few?

Keywords related to term(s) entered – sorted by relevance:

jobs, sales jobs, job, accounting jobs, job opportunities, job search, finance jobs, medical jobs, find jobs, hr jobs, legal jobs, nursing jobs, summer jobs, temporary jobs, job vacancies, job site, job bank, jobs search, jobs online, jobs google, internet jobs, full time jobs, jobs available, financial jobs, healthcare jobs, temp jobs, job listings, part time jobs, banking jobs, top jobs, retail jobs, job sites, government jobs, jobs uk, jobs london, graduate jobs, engineering jobs, office jobs, new jobs, jobs com, parttime jobs, jobs wanted, jobs banks, find a job, social work jobs, contract jobs abroad, job fair, job find, advertising jobs, job seekers, environmental jobs, pa jobs, job agency, need a job, technical jobs, media jobs, administration jobs, accountant jobs, financial services jobs, sales rep jobs, job vacancy, job agencies, jobs waterford, online job, recruitment jobs, job recruitment, job google, part time job, jobs vacancies, jobs in london, jobs cork, accountancy jobs, local jobs, jobs international, irish job, jobs it, finance job, engineer jobs, jobs canada, hotel jobs, home jobs, sales job, jobs bank, language jobs, job applications, irish jobs, jobs on line, www jobs, looking for jobs, jobs france, all jobs, list of jobs, jobs no experience, ebay jobs, jobs club, jobs i, delivery jobs, microsoft jobs, receptionist jobs, promotions jobs, jobs websites, customer service jobs, child care jobs, fun jobs, jobs website, forklift jobs, partime jobs, maintenance jobs, clerical jobs, manufacturing jobs, jobs compliance, job seeking, loads of jobs, i need a job, ice jobs, microbiology jobs, job search google, tv jobs, nursing home jobs, promotional jobs, jobs in google, health promotion jobs, looking for job, health care jobs, jobs in healthcare, computer jobs, google job listing, job finder, gallery jobs, seasonal jobs, logistics jobs, dental jobs, job boards, jobs in boston, night jobs, jobs in chicago, my jobs, jobs in san francisco, jobs with animals, midland jobs, jobs in radio, payroll jobs, forestry jobs, welding jobs, entry level jobs, looking for a job, art jobs

Google has a bit more for your Keyword Analysis study. Here is the list of:

Additional Keywords to be considered – sorted by relevance

employment, employment agencies, employment opportunities, careers, recruitment, recruitment agencies, career, job listing, job postings, hiring, vacancies, opportunities, vacancy, help wanted, part time, employers, work, telemarketing jobs, employment google, employment online, job opening, job posting, entry level positions, employment agency, job opportunity, openings, auditing positions, recruiters, employment cork, jobs marketing, accountant hiring, positions, sales vacancies, home employment, entry level, recruit, full time, recruitment companies, telesales, recruitment agency, career opportunities, auditing position, part time work, typist, staffing, recruitment google, irish employment, sales reps, irish recruitment, legal recruitment

This second list is actually very interesting. What one can do is take any of those and ask the Google Keyword Tool for the Related Keywords suggestions again. By doing so the keyword list expands indefinitely.