If there is a job, Hound will sniff it!

hound-job-siteAmerican marketing was always a bit specific. In some cases it just does not ‘cross the water’ well, and sounds a bit off on our shores here. In recruitment the example is the job site Hound.com. It is a Employers Only model job site, like Ireland has its own RealJobs.ie. It’s marketing is very original and different from the usual jobs sites. On Hound everything is about the hounds and the front page is full of dogs images. 13 dogs will welcome you on the Hound home page. Quite impressive for the jobs site, isn’t it?

This is Hound they think you should use them:
Hound shows its members jobs from every employer website it can find in the United States and throughout the world. It is the most powerful job-search engine in existence and powers several job boards. Recruiters use Hound to track down potential jobs for their clients.

Meaning: If there is a job, Hound will sniff it!

Green Jobs

I am pleased to announce the nicest Irish Job board: Green Jobs!

A this is second new job board I am looking at today, and funnily enough the first one was also ‘green’ or perhaps a bit to ‘green’!

Anyway back to Green Jobs! It is again the jobs site owned by the recruitment agency, and the good thing is – they do not hide it a bit! Their Green Search logo is proudly displayed in the header next to the Green Jobs one.

The Green Jobs Design

The design of the Green Jobs web site is probably the nicest site design of all Irish recruitment web sites. Modern, Web 2.0 (and beyond), light colors on the white background, 3D,… what can I say? It ticks all the right checkmarks! It really is a pleasure to look at, and I find hard to write about it, since I just keep starring at the front page. And not only the front page. When you browse around, you find the little graphics in the site that are relevant to the content, and make the site easier to read and follow.

There are some possible improvements on the looks, it could be a bit modernised since some elements are a bit… ‘old’. The latest jobs scrolling make me really nervous since I cannot really read about the job. It’s too quick! Featured employers box ruins the balance, and is over, over,… out-standing. Fonts could be a bit more exiting… But hold on! This is still probably the nicest (Heineken) jobs site in Ireland!

PS. If you are a graphic designer who made those graphics please call me on 076 670 8888 now! I have a job for you!
PS2. In case you are calling from Brasil, there is +353 for Ireland in front of the number…

The Green Jobs Usability

Well,…. there is always a room for improvement. Again, there is only one green button, on one page only that leads you to the job search facility. I think a job site’s main purpose is to show jobs. The Jobs Search should be on every page. I will repeat that. The job search should be present on every page.

SEO of the Green Jobs

Well not much of SEO on the Green Jobs page. There is actually a test you can do on a job site to check how serious contender are they. You just look at the URL of their job posting. If the page where the job is actually displayed does not contain the job name in the URL, in the TITEL, in the META, in H1 Tag, and a few times in the text…. well then that page will not get much relevant traffic from the search engines. You have to ask yourself – why publish something if it will not have any reach?

So let’s see the URL of the job post on Green Jobs:
greenjobs.ie/jobseekers/info.php?jobid=158

Well, you be the judge… My take on it is that they will always depend on Google AdWords for the traffic to their site, and we all know that this is not really sustainable way to run a job site.

Conclusion?

Green Jobs is the nicest little recruitment site in Ireland. It is cute in its simplicity really. Well done and all the best Greens!!!

Recruitment SEO 101: Keyword Analysis

Any SEO Consultant will tell you that a decent SEO project should somewhere in its starting phase have a step called Keyword Analysis. Unfortunately different people have a quite different idea what exactly does the Keyword Analysis mean. Some mean that it is about finding the most relevant keywords, some that it is about the number or keywords, and the rest arte somewhere in between.

Google has a quite easy to use Keyword Suggestion Tool. Here are the keywords that Google will ‘suggest’ as a similar and relevant search keywords to the term ‘Jobs’.

I’ll leave up to you to draw your own conclusions about the suggested keywords. Are those really relevant? Too many? Too few?

Keywords related to term(s) entered – sorted by relevance:

jobs, sales jobs, job, accounting jobs, job opportunities, job search, finance jobs, medical jobs, find jobs, hr jobs, legal jobs, nursing jobs, summer jobs, temporary jobs, job vacancies, job site, job bank, jobs search, jobs online, jobs google, internet jobs, full time jobs, jobs available, financial jobs, healthcare jobs, temp jobs, job listings, part time jobs, banking jobs, top jobs, retail jobs, job sites, government jobs, jobs uk, jobs london, graduate jobs, engineering jobs, office jobs, new jobs, jobs com, parttime jobs, jobs wanted, jobs banks, find a job, social work jobs, contract jobs abroad, job fair, job find, advertising jobs, job seekers, environmental jobs, pa jobs, job agency, need a job, technical jobs, media jobs, administration jobs, accountant jobs, financial services jobs, sales rep jobs, job vacancy, job agencies, jobs waterford, online job, recruitment jobs, job recruitment, job google, part time job, jobs vacancies, jobs in london, jobs cork, accountancy jobs, local jobs, jobs international, irish job, jobs it, finance job, engineer jobs, jobs canada, hotel jobs, home jobs, sales job, jobs bank, language jobs, job applications, irish jobs, jobs on line, www jobs, looking for jobs, jobs france, all jobs, list of jobs, jobs no experience, ebay jobs, jobs club, jobs i, delivery jobs, microsoft jobs, receptionist jobs, promotions jobs, jobs websites, customer service jobs, child care jobs, fun jobs, jobs website, forklift jobs, partime jobs, maintenance jobs, clerical jobs, manufacturing jobs, jobs compliance, job seeking, loads of jobs, i need a job, ice jobs, microbiology jobs, job search google, tv jobs, nursing home jobs, promotional jobs, jobs in google, health promotion jobs, looking for job, health care jobs, jobs in healthcare, computer jobs, google job listing, job finder, gallery jobs, seasonal jobs, logistics jobs, dental jobs, job boards, jobs in boston, night jobs, jobs in chicago, my jobs, jobs in san francisco, jobs with animals, midland jobs, jobs in radio, payroll jobs, forestry jobs, welding jobs, entry level jobs, looking for a job, art jobs

Google has a bit more for your Keyword Analysis study. Here is the list of:

Additional Keywords to be considered – sorted by relevance

employment, employment agencies, employment opportunities, careers, recruitment, recruitment agencies, career, job listing, job postings, hiring, vacancies, opportunities, vacancy, help wanted, part time, employers, work, telemarketing jobs, employment google, employment online, job opening, job posting, entry level positions, employment agency, job opportunity, openings, auditing positions, recruiters, employment cork, jobs marketing, accountant hiring, positions, sales vacancies, home employment, entry level, recruit, full time, recruitment companies, telesales, recruitment agency, career opportunities, auditing position, part time work, typist, staffing, recruitment google, irish employment, sales reps, irish recruitment, legal recruitment

This second list is actually very interesting. What one can do is take any of those and ask the Google Keyword Tool for the Related Keywords suggestions again. By doing so the keyword list expands indefinitely.