How to impress with your CV

When it comes to applying for jobs, first impressions can count for a great deal. Very often, the very first thing a potential employer will know about you will be written on the CV that you included with your job application. Having a great CV can make all the difference between being asked for an interview and being rejected out of hand.

When writing a CV, it is helpful to consider things from the employer’s point of view. They will be looking for those people who would seem, at least on paper, ideally suited to the position being offered. They may well have to read through a great number of CVs before they decide which candidates they wish to interview, so they will, naturally, be looking for the ones that really stand out from the crowd.

While using the same CV for a variety of job applications, and changing only the covering letter, might seem a time-efficient way of applying for jobs, this approach has several drawbacks. Chiefly, it will decrease the chances that your CV is truly marketing you as a person well suited to the demands of the job in question. In addition, sending in a generic CV unmodified to the demands of a particular job, especially now in this digital age, smacks of laziness, incompetence, and a lack of desire for the job – hardly an image that you would want to project to a potential employer!

By tailoring your CV to the job you are applying for, you can significantly increase your chances of being asked to come in for an interview. In order to do this successfully, you will need to do some research into the background of the organisation in question as well as judging the personal characteristics and qualifications that they would seem to be looking for in an applicant.

Not only should your CV be tailor-made for each and every one of the jobs that you apply for, it should also be updated regularly to take account of any advances you have made in your education and career. It would probably be a good idea to keep a constantly updated ‘master’ CV file on your home computer, which can then be quickly customized to highlight the qualifications and personal attributes required by the jobs that you are applying for.

For jobs and career advice, visit employireland.ie.

Recruitment SEO 101: Keyword Analysis

Any SEO Consultant will tell you that a decent SEO project should somewhere in its starting phase have a step called Keyword Analysis. Unfortunately different people have a quite different idea what exactly does the Keyword Analysis mean. Some mean that it is about finding the most relevant keywords, some that it is about the number or keywords, and the rest arte somewhere in between.

Google has a quite easy to use Keyword Suggestion Tool. Here are the keywords that Google will ‘suggest’ as a similar and relevant search keywords to the term ‘Jobs’.

I’ll leave up to you to draw your own conclusions about the suggested keywords. Are those really relevant? Too many? Too few?

Keywords related to term(s) entered – sorted by relevance:

jobs, sales jobs, job, accounting jobs, job opportunities, job search, finance jobs, medical jobs, find jobs, hr jobs, legal jobs, nursing jobs, summer jobs, temporary jobs, job vacancies, job site, job bank, jobs search, jobs online, jobs google, internet jobs, full time jobs, jobs available, financial jobs, healthcare jobs, temp jobs, job listings, part time jobs, banking jobs, top jobs, retail jobs, job sites, government jobs, jobs uk, jobs london, graduate jobs, engineering jobs, office jobs, new jobs, jobs com, parttime jobs, jobs wanted, jobs banks, find a job, social work jobs, contract jobs abroad, job fair, job find, advertising jobs, job seekers, environmental jobs, pa jobs, job agency, need a job, technical jobs, media jobs, administration jobs, accountant jobs, financial services jobs, sales rep jobs, job vacancy, job agencies, jobs waterford, online job, recruitment jobs, job recruitment, job google, part time job, jobs vacancies, jobs in london, jobs cork, accountancy jobs, local jobs, jobs international, irish job, jobs it, finance job, engineer jobs, jobs canada, hotel jobs, home jobs, sales job, jobs bank, language jobs, job applications, irish jobs, jobs on line, www jobs, looking for jobs, jobs france, all jobs, list of jobs, jobs no experience, ebay jobs, jobs club, jobs i, delivery jobs, microsoft jobs, receptionist jobs, promotions jobs, jobs websites, customer service jobs, child care jobs, fun jobs, jobs website, forklift jobs, partime jobs, maintenance jobs, clerical jobs, manufacturing jobs, jobs compliance, job seeking, loads of jobs, i need a job, ice jobs, microbiology jobs, job search google, tv jobs, nursing home jobs, promotional jobs, jobs in google, health promotion jobs, looking for job, health care jobs, jobs in healthcare, computer jobs, google job listing, job finder, gallery jobs, seasonal jobs, logistics jobs, dental jobs, job boards, jobs in boston, night jobs, jobs in chicago, my jobs, jobs in san francisco, jobs with animals, midland jobs, jobs in radio, payroll jobs, forestry jobs, welding jobs, entry level jobs, looking for a job, art jobs

Google has a bit more for your Keyword Analysis study. Here is the list of:

Additional Keywords to be considered – sorted by relevance

employment, employment agencies, employment opportunities, careers, recruitment, recruitment agencies, career, job listing, job postings, hiring, vacancies, opportunities, vacancy, help wanted, part time, employers, work, telemarketing jobs, employment google, employment online, job opening, job posting, entry level positions, employment agency, job opportunity, openings, auditing positions, recruiters, employment cork, jobs marketing, accountant hiring, positions, sales vacancies, home employment, entry level, recruit, full time, recruitment companies, telesales, recruitment agency, career opportunities, auditing position, part time work, typist, staffing, recruitment google, irish employment, sales reps, irish recruitment, legal recruitment

This second list is actually very interesting. What one can do is take any of those and ask the Google Keyword Tool for the Related Keywords suggestions again. By doing so the keyword list expands indefinitely.

CV Magnet or how NOT to advertise a job?

What do you do when you purchase too many job slots on a job board? You use them and fill with the duplicates of the jobs you need to fill or write a generic job spec for the type of the jobs you are hiring for, and publish those.

Duplicates, Duplicates, Duplicates…

The advantage in having the same job published exactly the same more than once on a job board is very low. In taking some time and changing each copy so that it has a unique title, and quite different job description will generate more applications, but will also result in a lot of duplicate applications. (you asked for it!)

Speculative Positions

If you are recruiting for a position where you require a large number of the staff with the similar skills, and they tend not to stay that long with you (students, etc), than you need to have the same job advertised al all times on the job boards.

Just a note on the job title advertised as ‘Speculative Positions’: Putting the ‘Speculative Positions’ as a title of a job advertised on a jobs board will not really do you any good. An DBA Guru is far more likely to click on a job that includes a word DBA than on a job titled ‘Speculative Positions’.

CV Magnet

If you want to get a large number of the CV’s for the job published, just write a loose Requirements. Many job seekers use the Job Requirements to ‘filter themselves out’. If you write 6 separate requirements, and one is ‘6 years industry experience’, you might lose someone how has all the other five but only 5 years experience. And that is certainly no recruiters intention.

If you remove the requirements completely, you just mark them as the ‘Desired Candidate Requirements’, or just note that the candidate should have at least 2 of 6 listed, you will increase the number of the applications, while not drastically decreasing the overall quality of the job applications.