LinkedIn Recruiter for Recruitment Agency

Well LinkedIn have decided that the Recruitment Agency market is to big not to service it. The new product called LinkedIn Recruiter is launched that enables Recruitment Agencies to harvest the full power of the LinkedIn Social Network.

Is LinkedIN Recruiter a good or a bad thing for you?

Well, depends from your standpoint. LinkedIn as any other social network is finding hard to monetise it’s service. The subscriptions to Employers aren’t making the desired revenue levels. Advertising Jobs didn’t take up in most of markets. In Ireland for example, there is about 30ish jobs advertised in LinkedIn at one time for the last two years (January 2009: 17 jobs in Ireland advertised in LinkedIN). Obviously not a sustainable business model. Considering and national job board even in the recession times has thousands of jobs advertised.

Therefore from a LinkedIn’s perspective, this is clearly a new revenue stream.

From the Recruitment Agency perspective, this lets them in LinkedIn on a completely different level than before. Built in protection when the staff leaves and being able to share the contacts and the communication is what was always missing element for the recruitment agencies. LinkedIn Recruiter is here to offer all what a recruitment agencies need to use LinkedIn on a larger scale than before.

And then there is a job hunter, the passive job hunter, the ordinary LinkedIn user. How will LinkedIn Recruiter affect him/her?

One thing is for sure – the amount of the job offers sent via LinkedIn InMail is going to increase. In markets where the LinkedIn Recruiter is going to be large, and there is a shortage of certain skills in the workforce, some LinkedIn users will find themselves as a target to job offers. So far it was great – since they wanted Employers to find them when they have a job for them. What happens when the Recruitment Agencies have a capacity to get to them easily is that a great ‘candidate’ will be contacted by every recruitment agency trying to fill the same position. So you might get 5, 10, 20,… InMails from all different Recruitment Agencies who are interested to head hunt you for the same role. If you not like the role – will you respond to all of them saying: ‘No Thanks.’? And when that happens next week when another company has a similar role, and you get XX InMails about it again?

So the success of sales of LinkedIn Recruiter will decrease the quality of the LinkedIn service for the job hunters that have skills that are in demand in their markets.

The trade off that LinkedIn is making with introducing LinkedIn Recruiter is that to increase their profits, they decided that it’s OK to decrease the quality of the service they are providing to their most sought users. The longer term problem for LinkedIn is what if those best users leave, finding they get too much SPAM? And with that crème candidates cut off, LinkedIn all of a sudden becomes not a source of Good passive Candidates, but of just … Passive Candidates? And even those slightly fed up by being hassled by many recruiters for the same job they don’t want in the first place?

Then again, LinkedIn limits the number of InMails that a recruiters can send a month. It is 50 a month (to multiple recipients each). So to reach more candidates and send more InMails a recruitment agency will just by more licenses. That creates more revenue for LinkedIn, so they will turn a blind eye that the top candidates gets bombarded with job offers.

Ireland might be a bit specific in that regard. Ireland is a small country where everyone knows everyone. (Almost) Literally! Online Social Networking take up in Ireland is far lower than in the US (where LinkedIn is from). Ireland is still the country where more people get a job via the traditional Job Boards than via the Social Networks. The ratio is changing, but we are far from the situation currently in US or Far East.

Who will be the first Irish recruitment agency in Ireland to take up the LinkedIn Recruiter offer?

Resumark: CV, Jobs, Free!!!

resumark_logoResumark brought in a nice new business model in the online recruitment industry. The concept is essentially borrowed from the Google AdWords – Google AdSense model. While Google pays the web site owners to show the Google AdSense on their sites and charges the Google AdWords clients to pay per click for those same adverts Resumark does the same with the CVs. Job hunters upload their CVs and get paid each time someone downloads the CV. Anyone can search the CV database for free, and gets a preview of the CV for free only. If you decide you would like the contact details as well – you pay to Resumark. Resumark in return pays the cut to the owner of the CV.

Just in case you did not get it, here is how Resumark explains their online recruitment and CV database business model:

Get Paid to Post Your Resume!

Post Resume or create it online using our free Resume Assistant. Make $1 every time an employer downloads your resume!

Search Jobs that match your profile and join the fastest growing Job 2.0 Network!

In today’s economy even job search monsters are not enough. Invite friends and earn money together when their resumes are downloaded.

And for the recruiters and employers:

Free Resume Search & Job Postings

Search Resumes for Free using Google™ search technology. We give you full access to the entire resume database.

Pay only for the resumes that you choose to download. Compare to other services.

Post Jobs for Free and have them automatically distributed to major jobs sites and networks reaching millions of job seekers

Regardless if the business will work or not, Resumark is a step from the usual recruitment jobs sites. Time will tell if it was a step in the right direction. But what needs to be applauded here is the courage and the innovation in the online recruitment industry.

TalentTank.ie

talenttankieWell the recession does not seem to have any impact on the creativity of the Irish future jobs board owners. TalentTank.ie is the latest proof of that. While some of the largest ones are changing their business models drastically:

  • Jobs.ie adopted Google AdSense advertisements, and is selling pop under traffic (those popup windows that open behind the main window with some unrelated (usually dodgy) web site
  • IrishJobs.ie selling pop under traffic
  • RecruitIreland.com giving it away for free to any employer to advertise
  • TalentTank.ie has a quite different business model from a day one. This is what they say about themselves:
    In essence, TalentTank.ie is a web-based platform that provides both Individuals and Employers to quite simply make a difference in this current down-turn.

    TalentTank.ie will also explain the details:

    Talented Individuals register with TalentTank.ie to offer their talents and skills for free, for a couple of hours or days a week for a specified period, so as to demonstrate their skill sets. Employers in turn register with TalentTank.ie to avail of this free pool of resources in turn driving productivity with out any additional cost over-head.

    Basically it is a free labour for the Employers. As TalentTank.ie say – ‘no cost’.

    Thereafter, having demonstrated their net worth to their Employer colleagues, Individuals then have the opportunity to onward and directly network with potential Employers, in effect bypassing costly recruitment agencies and enabling a quicker and more cost effective route to employment for both parties.

    Recruitment agencies are being bypassed to avoid their cost as well. So Employers do not have to pay for the staff or the recruitment.

    This initiative will allow Employers become more competitive in terms of reducing labour costs and driving skills-base, which if adopted cross sectors and industries, will contribute significantly towards establishing a foundation for recovery. And of course, as an Employer’s business grows, so to will the need for new Employees.

    Employers are getting staff and the recruitment of the staff for free so they will be more profitable and as ThinkTank.ie page say – establish the foundation for the economic recovery. Staff and recruitment costs written off profit margins shoot up, and Ireland becomes competitive again. The roar of the Celtic Tiger can be heard running back towards us!

    Or did I not get it right somehow? Do you get it?