It is funny to watch the traffic on a job site – when you remove the jobs from it!
This is a short history of the Jobs Site for Dublin Airports new Terminal 2. The site goes live with the Boom announcement on TV (11,461 visitors immediately). The next day all the national media covers the story (12,288 people on the site). Weekend – the site ‘quiets down’ with about 2,500 people a day. Next week, about 5,000 every day steadily. That all went well. Actually too well – the recruiters are simply overwhelmed by the volume of CVs (here is a Irish Jobs Site PR). So what to do next?
Remove the jobs from the Jobs site! :)
But the traditional media and by then the social media as well has done its duty. The Site is still hot! There are still a few thousand people on the site every day, so watch the change in their behaviour now – when the site has no jobs any more:
Web Site Pageviews
Drastic drop since there are no jobs to apply on a jobs site!
Pages per Visit
With no job on, there isn’t much to see on a jobs site, isn’t it?
And now my two personal gems….
BTW that figure shows the percentage of the people who come to your site, and click on no link on your site but just leave.
Well jobs site with no jobs,… ehm,… Highest bounce rate possible?
Average time spent on the site
I mean really guys? No jobs? On a jobs site?
So the job hunters answer to the Jobs Site with no jobs is: We will leave, and we will leave immediately!
Is Search Engine Optimization important for advertising your jobs on the job boards? Should you optimize every single job post? Isn’t optimization of job post on a job board actually only ‘Keyword Stuffing’, since you do not control any other page element?
Yes SEO is extremely important when publishing a job on a job board. Yes, you can only play with text, s0 make sure you do it well!
Why SEO-in a individual job post?
It will attract searches composed of number of words (‘Long Tail Search’) that describe the desired position. In general a job seeker that searches for ‘Jobs’ is on average of less ‘Quality Applicant’ than someone searching for ‘IT Project Manager Dublin South’.
By optimising the job specification for the search engines – the quality of the applicants raise dramatically. I have done tests with a number of my clients in publishing the two versions of the same role. One the way they would ‘Normally’ write it and the other highly optimised for the most used search words combined in search phrases constructed from:
- Job location
- Job title or role name
- Job Location
- Skills required or technologies used
- Qualifications required or desired
The result is that the majority of candidates interviewed came from a version of the job advertised that was optimised for the search engines. The majority of the applications would tend to come from a day to 3 – 4 days after the publishing of the role. The overall quality of the applications would tend to go down as times goes by after that.
Multilingual Sales Representative
If you re are the Multilingual Sales Representative you should know that ServiceSource announced the creation of over 100 multi-lingual professional sales positions.
The company, which is a specialised sales organisation focused on increasing service share and revenue for high-tech and healthcare firms, currently employs 175 staff at its facility in Cherrywood, Co Dublin.
So if you are a Multilingual Sales Representative living in the Dublin South….