JobsBlog.ie

Using Google AdWords for your recruitment campaigns? Here are some basic tips in the article below. Use it as a checklist, to review what you are doing with our Google AdWords campaigns… Why Use PPC? When thinking about your online marketing portfolio have you ever considered Paid Search or “Pay Per Click” (PPC)? With the [...]

Google AdWords was good! Years ago I was preaching to the recruiters in Ireland to start using Google AdWords. The cost per click (CPC) was literally a few cents. The early adopters really drove massive traffic, and relevant traffic to their web sites. I remember my own www.IrelandJobs.ie – and how easy was it to [...]

The ‘usual’ Marketing Manger in the recruitment industry in Ireland up until a few years had his job divided into the traditional offline marketing efforts (even a guerrilla marketing falls into this here!) and the online marketing. Online marketing consisted of purchasing the subscriptions on the job boards, getting the recruitment web site done up, [...]

Well, Microsoft tried really hard to develop their own MSN AdCentre to try to compete with Google AdWords. Years passing by, but a miserably low percentage of the online advertisers switched to Microsoft’s offering as opposed to Google’s AdWords. Microsoft thought it has a ‘channel’ via it’s MSN.com, and Hotmail. But Google’s Gmail actually managed [...]