Recruitment SEO: Googoe Index Saturaton

Imagine the following scenario:

First in Google for your keyword!
Your web site has one page, and the site is with that page linked first for your main keyword. One would say this is the search engine optimisation done very well. The site is first for its keyword. What else can one ask for?

First in Google for all your keywords!
When will realise there are multiple keywords your site need to be first for in Google searches. One page will not make it easily. You will create one page for each keyword. It usually starts with the page for ‘Clients’ and ‘Job Seekers’. You will optimise each of those pages to get on top of Google searches for your search keyword of search phrase. Most recruitment agencies would naturally want to be ranked on top for a phrase “Recruitment Agency” – to attract Clients. Then there are similar keywords targeted to Job Seekers like “Jobs in IT”, or whatever your agency specialises in. If you get first for those search keywords – have you done your SEO good? Of course, you are first in Google for all your main keywords.

Highly ranked in Google for every single one of your jobs, pages and blog posts (and having tons of them!)
In this scenario you are not really first for search phrases like the usual hot one “Recruitment Agency”. Instead all your jobs are on top or close to the top for ANY relevant keyword to that job. You cannot really define what keywords you are highly ranked for, since it depends on what jobs you have advertised on your site at that time.

If you don’t have jobs in a particular industry, or for some reason they don’t rank as well as your competition, you write blogs about those industries. In essence what you are doing is you are creating more content and publishing it on more pages on your web site. Those new pages then start ranking for the keywords you are writing about. What you are doing is you are saturation Google index and the Google search results pages with your entries. This enables you to capture traffic for any search phrase you are interested. Your web site becomes an inbound marketing platform that is quite simple to use. Need some Java developers? Just write about the Java development on your site. Get that content in Google index, and anyone searching for Java Development will see your site listed in the Google search results. If you write interesting articles and they are nicely presented in the search results – anyone looking for a Java development will come to your site!

This is what I call Google Saturation. It is a process of submitting the content on your web site to Google, for various search phrases you are interested in. Notice the difference between the top two scenarios. We don’t have the ”Main Keyword(s)” we want to rank for on top of the search engines.

The table below show the Google Saturation of 29 recruitment agency web sites and www.JobsBlog.ie as a marker. The number next to each web site shows the total number of pages Google has from each web site.

Note that this table is the first on in this Recruitment SEO series that show really drastic differences between the 29 randomly chosen recruitment agency web sites.

URL Google Index
http://www.cpl.ie  496000
http://www.morganmckinley.ie  291000
http://www.hays.ie  184000
http://www.eolas.ie  10700
http://www.collinsmcnicholas.ie  7580
http://www.icds.ie  6980
http://www.brightwater.ie  5680
http://www.peoplegroup.ie  5490
http://www.rftgroup.ie  4810
http://www.Vantage.ie  4660
http://www.jobsblog.ie  4430
http://www.frsrecruitment.com  2390
http://www.hrm.ie  783
http://www.qedrecruitment.ie  610
http://www.careerwise.ie  602
http://www.Stelfox.ie  601
http://www.recruitmentplus.ie  533
http://www.3qrecruitment.ie  528
http://www.EdenRecruitment.ie  471
http://www.accountancysolutions.ie  446
http://www.MatrixRecruitment.ie  302
http://www.gempool.ie  190
http://www.Recruiters.ie  189
http://www.placeme.ie  145
http://www.hudson.ie  138
http://www.harmonics.ie  100
http://www.Brompton.ie  62
http://www.enterprisepeople.ie  37
http://www.solasconsulting.ie  5
http://www.Sigmar.ie  n/f

 

By looking at your web site visitors logs in a program like Google Analytics you will notice that even linked first for your most important keyword it still delivers traffic that is a very small percentage of your total visitors traffic from Google for all the other keywords combined. If you have a high Google Saturation – meaning hundreds thousands of pages featured in the Google search results, the traffic for your main 10 most important keywords brings less than 1% of your total traffic! And as such, the ranking for one individual keyword becomes irrelevant to the overall traffic of the whole site. If you want to make a success in capturing the largest possible amount of the free traffic, this is definitely the route to go. Think big! THINK BIG!

Google Saturation is one of the key factors of SEO. It is also the most often ignored one.

Recruitment SEO: 29 Irish recruitment web sites SEO Ranking by mozRank

102 people have visited the Recruitment SEO: Google PR yesterday, where I listed the 29 recruitment agency web sites based on their Google PageRank. It even stirred some comments and discussions in the social media. Mostly on LinkedIn as it is expected since the recruitment social network LinkedIn is a “natural habitat” for an average recruiter.

The Google PR has it’s quirkiness. It is fantastic and horrible in the same time. It needs to be looked at relative to each web site as opposed to the absolute ranking number. That makes it almost useless to the people outside of the search engine optimisation industry. This is why so many people dismiss the Google PageRank. It is not the easiest to “get” actually.

Today we will look at the same group of the 29 recruitment agency web sites and this blog www.JobsBlog.ie and compare them a different by third party ranking mechanism. We will look at the ranking by the SEOmoz: MozRank. Here is what the SEOmoz site says about the MozRank:

What is MozRank?

MozRank represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the MozRank.

How is MozRank Scored?

We calculate this score on a logarithmic scale between 1 and 10. Thus, it’s much easier to improve from a MozRank of 3 to 4 than it is to improve from 8 to 9. An “average” MozRank of what most people think of a normal page on the Internet is around 3.

How can MozRank be improved?

A web page’s mozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.

Note that MozRank is all about links. The number of links to your web site and their link quality. It is very safe to assume that a higher MozRank results in the larger amount of the referral traffic – from the web sites linking to your site.

Recruitemnt   Agency mozRank
http://www.morganmckinley.ie 6.22
http://www.cpl.ie 6.17
http://www.hays.ie 6.11
http://www.Vantage.ie 5.84
http://www.eolas.ie 5.62
http://www.brightwater.ie 5.49
http://www.hudson.ie 5.42
http://www.gempool.ie 5.04
http://www.jobsblog.ie 5.01
http://www.peoplegroup.ie 4.95
http://www.3qrecruitment.ie 4.93
http://www.hrm.ie 4.92
http://www.frsrecruitment.com 4.84
http://www.placeme.ie 4.74
http://www.harmonics.ie 4.56
http://www.Sigmar.ie 4.34
http://www.rftgroup.ie 4.33
http://www.collinsmcnicholas.ie 4.29
http://www.careerwise.ie 4.15
http://www.icds.ie 4.09
http://www.EdenRecruitment.ie 4.08
http://www.Brompton.ie 3.9
http://www.qedrecruitment.ie 3.75
http://www.Recruiters.ie 3.69
http://www.accountancysolutions.ie 3.68
http://www.recruitmentplus.ie 3.63
http://www.Stelfox.ie 3.55
http://www.MatrixRecruitment.ie 3.43
http://www.enterprisepeople.ie 2.71
http://www.solasconsulting.ie 2.67

Notice the difference and the similarity of the SEOmoz MozRank ranking of the 29 recruitment agencies above and the Google PageRank ranking from the blog post yesterday. How to judge if your MozRank is good compared to the other recruitment agencies? This blog http://www.jobsblog.ie/ has a MozRank of 5.01. The general rule you can adopt is – if your company web site is below a personal blog, you might want to do something about it.

Any surprises in the recruitment agency web sites ranking by SEOmoz MozRank above? Do you find it more or less relevant than the Google PR ranking?

Irish Internet Association: Internet Entrepreneur of 2009 Andrew Molony GreenJobs

Life must be good in the Recruitment sector in Ireland!

Irish Internet Association have chosen the best Internet Entrepreneur of 2009: Andrew Molony – GreenJobs Ltd
andrew-molony-greenjobs-iia-net-entrepreneur
GreenJobs is a jobs site with companies that want to brand themselves as green companies. Jobs boards are easy to do. You just need to:
make a fairly simple site where recruiters can publish jobs and job hunters can apply for jobs
get recruiters to publish jobs
get lots of job applicants to apply for those jobs
send your monthly invoices to the employers!

Alexa.com might not be the best way of measuring the traffic on a web site, but it is still the only one. Here is a small comparison to show you where the GreenJobs site is today compared to this blog for example:

GreenJobs.ie Traffic Rank 2,001,799
JobsBlog.ie Traffic Rank 496,356

Now how to read those numbers? Simple! Alexa.com gives the numbers from 1 to the most popular site on the web (Google.com). The bigger the number the lower the site is on the Traffic Rank list. That tells you that advertising your job on even this blog will have a far greater reach than advertising on GreenJobs web site.

I am really interested who sits on the panel of judges for the Irish Internet Association – Internet Entrepreneur Award?

Here is an Alexa ranking comparison the other new web site Worky.com that is online for a few weeks only:

Worky.com Traffic Rank 420,296

Worky.com is already more popular than JobsBlog.ie! And has more jobs. And is a really nice looking web site. And is backed up by Ray Nolan, who KNOWS what he is doing!

Here are the questions I cannot answer myself:

  • So why has Irish Internet Association decided GreenJobs better than Worky?
  • In the year where two thirds of recruiters have lost their jobs IIA decides that the best Irish Internet Entrepreneur is a Jobs Board owner? In a year that recruitment as such almost did not exist (compared to any other year in modern Irish history)? Was there no one else?

Jobs Blog > Web 2.0?

Well I guess I owe it to you my dear readers (especially ‘The Regulars’), a bit of the visual upgrade to the JobsBlog.ie. When I first started blogging, I was not sure how will it work. My first few blog posts were just a bit… insecure. :)

Then I got to the first 100 visitors a day, that I have put myself as a target originally when started. And from there onwards and upwards…

Anyway, I just realised I concentrated on the quality of the content 100%. What I forgot is the ‘looks’! So, to get all my ramblings into some more readable and nicer framework I decided to start working on the visual improvement of this Jobs Blog. A properly designed logo is what I will work on first, and then the layout and the rest. Here are some samples of the fancy looking web 2.0 logos. Let me know what ones you like?


jobsblog-web2.0-logos