Martin Cerullo

martin_cerullo1Martin Cerullo, Director, Resourcing Communications, Alexander Mann Solutions is presenting in two events later this week in Dublin. First is the event organised by Microsoft Ireland: The Future of Recruitment conference on the 7th of October in Westbury Hotel, Grafton Street. The second is the Bringing Consumer Marketing Techniques into the World of HR in The Penthouse Suite at the Morgan Hotel, 7-12 Fleet Street, Dublin and will run from 8.30am to 10.30am.

I asked Martin what he is going to talk about in Dublin:

Martin Cerullo: On The Future of Recruitment conference I’m going to be talking about how we are embracing the world of technology to improve financial and quality performance throughout the whole recruitment lifecycle. I’ll be covering everything from employer brand to attraction as well as assessment and onboarding. As the recently voted Global Leader in RPO (HRO Today Magazine), I think we come at this from a unique perspective due to the different types of organisations we work with, the geographies we cover and the technology neutral position we occupy.

Martin Cerullo: On Bringing Consumer Marketing Techniques into the World of HR breakfast event: In a tough financial climate, many organisations struggle to gain investment for employer branding activities. Come along to this event where we will explore the business case for building a strong employer brand and the return on investment it delivers.

About Martin Cerullo
Martin has worked for Alexander Mann Solutions since 2006, and is the Director responsible for the global resourcing communications practice, which manages all employer branding, sourcing and recruitment innovation across AMS clients. Martin has 12 years experience of working in the recruitment sector, with a major focus on employer brand management and development, recruitment advertising, website development and sourcing strategies. Martin has also built and managed solutions in outsourcing of graduate recruitment attraction and selection. Before Martin joined AMS, he spent the previous 6 years working for Euro RSCG Worldwide, one of the world’s largest global advertising groups. As a board director of the Riley division, Martin had responsibility for 2 advertising agencies as well as the development of strategic services such as employer branding, diversity and digital recruitment and managing relationships with clients including Morgan Stanley, British Airways, BP, Airbus and B&Q. Twitter: @martincerullo; LinkedIn www.linkedin.com/in/martincerullo

Irish Internet Association: Internet Entrepreneur of 2009 Andrew Molony GreenJobs

Life must be good in the Recruitment sector in Ireland!

Irish Internet Association have chosen the best Internet Entrepreneur of 2009: Andrew Molony – GreenJobs Ltd
andrew-molony-greenjobs-iia-net-entrepreneur
GreenJobs is a jobs site with companies that want to brand themselves as green companies. Jobs boards are easy to do. You just need to:
make a fairly simple site where recruiters can publish jobs and job hunters can apply for jobs
get recruiters to publish jobs
get lots of job applicants to apply for those jobs
send your monthly invoices to the employers!

Alexa.com might not be the best way of measuring the traffic on a web site, but it is still the only one. Here is a small comparison to show you where the GreenJobs site is today compared to this blog for example:

GreenJobs.ie Traffic Rank 2,001,799
JobsBlog.ie Traffic Rank 496,356

Now how to read those numbers? Simple! Alexa.com gives the numbers from 1 to the most popular site on the web (Google.com). The bigger the number the lower the site is on the Traffic Rank list. That tells you that advertising your job on even this blog will have a far greater reach than advertising on GreenJobs web site.

I am really interested who sits on the panel of judges for the Irish Internet Association – Internet Entrepreneur Award?

Here is an Alexa ranking comparison the other new web site Worky.com that is online for a few weeks only:

Worky.com Traffic Rank 420,296

Worky.com is already more popular than JobsBlog.ie! And has more jobs. And is a really nice looking web site. And is backed up by Ray Nolan, who KNOWS what he is doing!

Here are the questions I cannot answer myself:

  • So why has Irish Internet Association decided GreenJobs better than Worky?
  • In the year where two thirds of recruiters have lost their jobs IIA decides that the best Irish Internet Entrepreneur is a Jobs Board owner? In a year that recruitment as such almost did not exist (compared to any other year in modern Irish history)? Was there no one else?