I have spent most of the last week with Facebook and Google in their fancy Dublin offices. One word I have been hearing over and over: Maximize. They used the word Maximize in every second sentence. It is absolutely unbelievable on how many places you can put that word and almost not lose the meaning of what you are talking about. It reminded me of the Supersize Me a bit, and sometimes I just had to apologize because I started laughing laud (lol).
If you think about the top companies that are ‘in’ lately, we are talking about the (Google) search engine turned into the advertising platform. Social Networking Web Site (Facebook) turning into the advertising platform. Computer company (Apple) turning into mobile phone (iPhone) company turning into the advertising platform (App Store).
The common denominator is the Advertising Platform. Hence the more time you can say Maximize in describing your products and services the better chance of success in the modern economy.
So how can LinkedIn Maximize?
Maximize your Employer Branding – Company Page on LinkedIn
Maximize yourself as a job seeker – Paid Job Seeker Account
Somehow I do not think it is enough. LinkedIn will have to think of more places and times they can put the medical word Maximize in their lingo. To thrive they need to become an advertising platform of some sort. There is no other way up the food chain.
Martin Cerullo, Director, Resourcing Communications, Alexander Mann Solutions is presenting in two events later this week in Dublin. First is the event organised by Microsoft Ireland: The Future of Recruitment conference on the 7th of October in Westbury Hotel, Grafton Street. The second is the Bringing Consumer Marketing Techniques into the World of HR in The Penthouse Suite at the Morgan Hotel, 7-12 Fleet Street, Dublin and will run from 8.30am to 10.30am.
I asked Martin what he is going to talk about in Dublin:
Martin Cerullo: On The Future of Recruitment conference I’m going to be talking about how we are embracing the world of technology to improve financial and quality performance throughout the whole recruitment lifecycle. I’ll be covering everything from employer brand to attraction as well as assessment and onboarding. As the recently voted Global Leader in RPO (HRO Today Magazine), I think we come at this from a unique perspective due to the different types of organisations we work with, the geographies we cover and the technology neutral position we occupy.
Martin Cerullo: On Bringing Consumer Marketing Techniques into the World of HR breakfast event: In a tough financial climate, many organisations struggle to gain investment for employer branding activities. Come along to this event where we will explore the business case for building a strong employer brand and the return on investment it delivers.
About Martin Cerullo
Martin has worked for Alexander Mann Solutions since 2006, and is the Director responsible for the global resourcing communications practice, which manages all employer branding, sourcing and recruitment innovation across AMS clients. Martin has 12 years experience of working in the recruitment sector, with a major focus on employer brand management and development, recruitment advertising, website development and sourcing strategies. Martin has also built and managed solutions in outsourcing of graduate recruitment attraction and selection. Before Martin joined AMS, he spent the previous 6 years working for Euro RSCG Worldwide, one of the world’s largest global advertising groups. As a board director of the Riley division, Martin had responsibility for 2 advertising agencies as well as the development of strategic services such as employer branding, diversity and digital recruitment and managing relationships with clients including Morgan Stanley, British Airways, BP, Airbus and B&Q. Twitter: @martincerullo; LinkedIn www.linkedin.com/in/martincerullo