Martin Cerullo

martin_cerullo1Martin Cerullo, Director, Resourcing Communications, Alexander Mann Solutions is presenting in two events later this week in Dublin. First is the event organised by Microsoft Ireland: The Future of Recruitment conference on the 7th of October in Westbury Hotel, Grafton Street. The second is the Bringing Consumer Marketing Techniques into the World of HR in The Penthouse Suite at the Morgan Hotel, 7-12 Fleet Street, Dublin and will run from 8.30am to 10.30am.

I asked Martin what he is going to talk about in Dublin:

Martin Cerullo: On The Future of Recruitment conference I’m going to be talking about how we are embracing the world of technology to improve financial and quality performance throughout the whole recruitment lifecycle. I’ll be covering everything from employer brand to attraction as well as assessment and onboarding. As the recently voted Global Leader in RPO (HRO Today Magazine), I think we come at this from a unique perspective due to the different types of organisations we work with, the geographies we cover and the technology neutral position we occupy.

Martin Cerullo: On Bringing Consumer Marketing Techniques into the World of HR breakfast event: In a tough financial climate, many organisations struggle to gain investment for employer branding activities. Come along to this event where we will explore the business case for building a strong employer brand and the return on investment it delivers.

About Martin Cerullo
Martin has worked for Alexander Mann Solutions since 2006, and is the Director responsible for the global resourcing communications practice, which manages all employer branding, sourcing and recruitment innovation across AMS clients. Martin has 12 years experience of working in the recruitment sector, with a major focus on employer brand management and development, recruitment advertising, website development and sourcing strategies. Martin has also built and managed solutions in outsourcing of graduate recruitment attraction and selection. Before Martin joined AMS, he spent the previous 6 years working for Euro RSCG Worldwide, one of the world’s largest global advertising groups. As a board director of the Riley division, Martin had responsibility for 2 advertising agencies as well as the development of strategic services such as employer branding, diversity and digital recruitment and managing relationships with clients including Morgan Stanley, British Airways, BP, Airbus and B&Q. Twitter: @martincerullo; LinkedIn www.linkedin.com/in/martincerullo

Video CV is here!

Ever noticed how hiring graduates based on their CV’s isn’t fun at all? Same CVs, with lots of education all over and no experience, at least not relevant one? Ever got into the situation where you cannot really determine anything relevant in eth CV, and started basing your filtering process solely on the ‘Interests’ and ‘Sports’ at the bottom of the CV?

If you recognise our self above, you will like what is coming next! A Video CV! You can actually SEE and HEAR the candidate. Now how is that in comparison to the poorly filled CV template with most of the required data for the CV (no Experience?!).

Thanks to a brilliant idea by CVizz.com that is all about to change!

Across the ocean:
A similar service in the US: VISAUL CV just got $5 mill. funding yesterday. Is that the first funding in the Video CV arena?