I have spent most of the last week with Facebook and Google in their fancy Dublin offices. One word I have been hearing over and over: Maximize. They used the word Maximize in every second sentence. It is absolutely unbelievable on how many places you can put that word and almost not lose the meaning of what you are talking about. It reminded me of the Supersize Me a bit, and sometimes I just had to apologize because I started laughing laud (lol).
If you think about the top companies that are ‘in’ lately, we are talking about the (Google) search engine turned into the advertising platform. Social Networking Web Site (Facebook) turning into the advertising platform. Computer company (Apple) turning into mobile phone (iPhone) company turning into the advertising platform (App Store).
The common denominator is the Advertising Platform. Hence the more time you can say Maximize in describing your products and services the better chance of success in the modern economy.
So how can LinkedIn Maximize?
Maximize your Employer Branding – Company Page on LinkedIn
Maximize yourself as a job seeker – Paid Job Seeker Account
Somehow I do not think it is enough. LinkedIn will have to think of more places and times they can put the medical word Maximize in their lingo. To thrive they need to become an advertising platform of some sort. There is no other way up the food chain.