Martin Cerullo

martin_cerullo1Martin Cerullo, Director, Resourcing Communications, Alexander Mann Solutions is presenting in two events later this week in Dublin. First is the event organised by Microsoft Ireland: The Future of Recruitment conference on the 7th of October in Westbury Hotel, Grafton Street. The second is the Bringing Consumer Marketing Techniques into the World of HR in The Penthouse Suite at the Morgan Hotel, 7-12 Fleet Street, Dublin and will run from 8.30am to 10.30am.

I asked Martin what he is going to talk about in Dublin:

Martin Cerullo: On The Future of Recruitment conference I’m going to be talking about how we are embracing the world of technology to improve financial and quality performance throughout the whole recruitment lifecycle. I’ll be covering everything from employer brand to attraction as well as assessment and onboarding. As the recently voted Global Leader in RPO (HRO Today Magazine), I think we come at this from a unique perspective due to the different types of organisations we work with, the geographies we cover and the technology neutral position we occupy.

Martin Cerullo: On Bringing Consumer Marketing Techniques into the World of HR breakfast event: In a tough financial climate, many organisations struggle to gain investment for employer branding activities. Come along to this event where we will explore the business case for building a strong employer brand and the return on investment it delivers.

About Martin Cerullo
Martin has worked for Alexander Mann Solutions since 2006, and is the Director responsible for the global resourcing communications practice, which manages all employer branding, sourcing and recruitment innovation across AMS clients. Martin has 12 years experience of working in the recruitment sector, with a major focus on employer brand management and development, recruitment advertising, website development and sourcing strategies. Martin has also built and managed solutions in outsourcing of graduate recruitment attraction and selection. Before Martin joined AMS, he spent the previous 6 years working for Euro RSCG Worldwide, one of the world’s largest global advertising groups. As a board director of the Riley division, Martin had responsibility for 2 advertising agencies as well as the development of strategic services such as employer branding, diversity and digital recruitment and managing relationships with clients including Morgan Stanley, British Airways, BP, Airbus and B&Q. Twitter: @martincerullo; LinkedIn www.linkedin.com/in/martincerullo

Jobs.ie Career Workshop – €100 only!

I got a mail this morning from Jobs.ie web site. They are offering me a 100€ career workshop.

 

I thought about it during a coffee this morning. Recruit Ireland have changed their model and are offering free advertisements to the Irish employers. Until they fill their books with names, whom to start selling once when the recession is gone. Their prediction is in September. That being September 2009. In the same time Jobs web site is looking for other sources of revenue. And there are the job seekers. With thousands of job seekers on your site daily, why not offer them something, for let’s say,… 100 quid? There certainly is a market for it since we are in the steady double digit unemployment with very little signs of it getting any better anytime soon. With so many people hungry for jobs – why not take a €100 of each? In a form of coaching?

 

I have to admit, I like the recruit Ireland approach better with their Get Ireland Working campaign. What Jobs site is doing kind of sounds like: Get Ireland Paying. I know, I know. Recruit Ireland is after the same money. They will start charging those employers the moment they can. I just like the Employers paying for the recruitment advertising, not job seekers. I do not think it’s really fair to ask someone looking for a job, especially if unemployed – anything! Not even shaped in the fancy candy bar wrapping of ‘ Career Coaching’.

 

And no, I am not a socialist.

 

Here is a full offering from Jobs.ie:

 

From: Jobs.ie [mailto:info@jobs.ie]
Sent: 30 July 2009 09:32
To: irishrecruiter

Subject: Jobs.ie Career Workshop – Thursday August 13th.

 

Jobs.ie - Jobs in Ireland. Irish Jobs.

Dear Jobseeker,

CAREER WORKSHOP – BEAT THE MARKET & INVEST IN YOUR CAREER.

The Job Market in Ireland has changed dramatically. There are less jobs and increased competition for them. Developing your career including finding the role you want now requires a more dynamic approach to find success.

Jane Downes of Clearview Coaching Group in conjunction with Jobs.ie is delighted to announce, due to consistently strong feedback from previous attendees, that the next “Career Workshop” tailor made for this market will take place Thursday August 13th in the Davenport Hotel Dublin 2 at 6pm.

Having completed research into the needs of the sites users, numerous requests were made to create a workshop for job seekers. The good news is that we have now done so and it is to be run by one of Irelands leading on the ground Career Coaching Experts, Jane Downes.

This workshop is suitable for individuals of all levels seeking work, making total career changes or those who need to take stock and effectively plan their next move. It is also an option for an organisation seeking to offer redundancy support to employees.

The workshop will provide its attendees with the opportunity to access expert opinion and advice in the following key areas:

  • An inventory of your own individual transferable skills.
  • An assessment of your own unique personality profile.
  • Learn the 8 key things needed and which will determine and affect your success in career change.
  • CV’s & Cover letters – How to market yourself and give an impressive consistent message.
  • Essential Interviewing skills – How to sell yourself and get more job offers.
  • Job Search Strategies and Planning – get ahead of the rest!

Take away the following from this workshop:

  1. Clarity about where to go next including an assessment of your personality profile.
  2. Renewed confidence about what you have to offer and how to manage your career.
  3. A clear consistent message to offer potential employers.
  4. A polished and dusted off YOU ready to face the market and “go public”.
  5. A workable plan to get you to where you want to be.
  6. Increased momentum and motivation.

Meet the Workshop Facilitator:

Jane Downes is founder of Clearview Coaching Group (www.clearviewcoachgroup.com) which was established in 2004 following an extensive career working within the area of Executive Search, Recruitment and HR Consulting. Assignments frequently involved carrying out recruitment consulting projects for some of Ireland’s brand name clients. Jane uses this vital experience gained in her Executive and Career coaching sessions with her clients and in her workshops. Jane also co owns Irelands 1st Assessment and Coaching Centre for Emotional Intelligence – www.EIIreland.com. Jane regularly writes for the National Press on Career, Motivation & planning and managing yourself within the workplace. Jane is a qualified Life & Business Coach, Career Coach Assessor and licensed Emotional Intellegence Assessor (EQi). She also has a 1st class honours Social Science Degree from UCD and a 1st Class honours Training qualification (NUI).

Limited places available – book today! CLICK HERE TO BOOK

Cost: Your investment for this workshop is €100 (via www.jobs.ie)
Venue: The Davenport Hotel, Merrion Square Dublin 2 www.ocallaghanhotels.com
Date: Thursday August 13th
Time: 6.00pm – 9.15pm
For further information please email jane@clearviewcoachgroup.com

If you do not wish to receive mailings from Jobs.ie click here to unsubscribe.

 

Recruitment Conference

irish-recruitment-conference-2009

Irish Recruiters LinkedIN Group got together in the a form of a Recruitment Conference.

It was great to see so many friends together, thank you all for coming!

We all need to say a BIG: Thank You to Declan Fitzgerald who organised it all again so well!

Pictures? Well this time around I decided I will mail you the pictures – and only the ones you are on! Just put the comment below and I’ll mail you all the photos you are on. I emailed some nice photographs to your mailboxes already, so check there first. This is just out of a respect for all of you who joined us for a pint afterwards. Please no funny faces to the camera anymore! :)

When the world’s largest professional social network is at the same table with the country’s largest jobs site and the largest recruitment agency, all organised by the world’s largest (richest) IT company… it has to be interesting. Even in the extremely sad times like these. 3 out of 2 recruiters have been made redundant in the last 9 months. I guess the room would be fuller if the conference took place a year ago.

What I took from the conference is that the social networks definitely ARE the most important recruitment tools. LinkedIN is the most important although having so slow penetration in Ireland. Less than 150 000 registered, and only a small percentage of that with a useful profile (from the recruitment perspective).

Job Boards still dominating the market but quickly losing their prior historical dominance. Recruitment advertising fees are dropping, and also disappearing with RecruitIreland.com leading that avenue.

Recruitment agencies are changing their offerings and repositioning themselves in the recruitment process. From all we have heard on the recruitment conference and especially on the ‘After Party’ – if you know how to use Twitter to source the candidates, there is a great future for you in recruitment!