It’s all cool that Dropbox has the Muppets in their recruitment video, but for the Employers Branding perspective, I would like to see at least one face there. Remember how well was it done in the original Muppets, where a guest of the show was a human? Could we not see one human the candidates could relate to in this Dropbox recruitment video?
In the last couple of years we have seen a number of recruiters trying to bring the Recruitment Video into use in Ireland. So far, all have failed (I think?).
What is Recruitment Video?
Recruitment video is a video used in recruitment process. It is either real time or pre-recorded video.
Pre-recorded recruitment video consists of the:
Recruitment video files recorded by the recruiter or employers, that is used for company and corporate branding purposes. It is there to show how fun it is to work for the company.
Recruitment video files that applicants create and use t apply for the job advertised. (CVizz model in Ireland)
Recruitment video that is there for purpose of promoting itself. (Jobsfair – we all know how that ended)
There is also something else. Earlier this year there was also something else. There is a really good looking web site (perhaps a bit too much text, but nice graphics) that offered interviewing people with a web cam. The site is called Sonru, and again I really like the way it looks!
Here is an example of what happens when a good marketing agency creates a pure marketing video for its products and services. Guess how well does that work for their recruitment: SEO Consultant – Inbound Marketing.
2009 is probably going to be remembered as the year the Irish recruitment industry exploded! Why is that? Well this is what I am here to tell you today!
Late 2008 and the first quarter of 2009 was probably (Carlsberg) the worst time for the recruitment agencies in Ireland. Majority of the agencies have let a percentage of their staff go. Quite a number of them vent under and have been sold for not really desired (by their founders) sums.
And then it has happened! Sonru was born!
Sonru.com launched in Public Beta on the 27th of February. The launch took place in the Enniscorthy Enterprise & Technology Centre in Wexford in the company of Paul Kehoe TD.
So what is this Sonru and why will it change your life as a recruiter in Ireland? Here is the magic answer: Sonru is a really simple video interview tool based on the web.
What will you use this Sonru for: Sonru is used for lots of different interviewing purposes, the most common being, 1st round job interviews and mock interview preparation.
How much will it set you back? Not only is Sonru convenient it is also very cost effective. Also the folks at Sonru strongly believe that – We believe Sonru is great value for money.
So now you know. Sonru is The Thing in 2009. And just in case you didn’t get it by now, here is a comparison chart for you:
And this is why you should as well as I did, ditch your Skype, MSN and YouTube instantly! This is all so ’08! Sonru is NOW! Sonru is the future! Long live Sonru!
The author of the above post is not in any way affiliated with any of the above companies Sonru and Skype wile holds some shares of MSFT and GOOG, but their value seems to be melting quickly. Obviously accelerated by the Sonru arrival).