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Web 2.0 Recruitment

The recruitment industry is changing. To stay on top any recruiters has to in one way or the other follow the change, since the ‘old’ recruitment model will soon simple disappear in most industries. The Web 2.0 Recruitment will differ greatly from the traditional recruitment in the aspect of the recruitment advertising and searching and sourcing the candidates. The combination of the whole collection of the social networking web sites, the collective bookmarking and scoring web sites, the personal blogs, corporate blogs and a purely recruitment blogs with change the role the traditional job sites (job boards) have today.

Web 1.0 Recruitment

The job boards have replaced the traditional media like newspapers, radio, billboards, and TV. After the year 2000 the web was catering for the vast majority of the recruitment advertisement business. The broadband penetration was fuelling it. It still keep on fuelling it 8 years later, and bringing it to a next level. The level of the Web 2.0 Recruitment.

Web 2.0 Recruitment

The job boards and their CV databases will start losing their value in the Web 2.0 Recruitment model that we are entering. As Encyclopaedia Britannica disappeared when Wikipedia gained popularity the similar future is ahead for the job boards.

LinkedIN is slowly replacing the CV databases in the more advanced economies like UK and US. The most popular CV database in Ireland, the Monster’s CV database will soon start feeling the heat from LinkedIN. The crucial moment will be when the quantity of the newly created LinkedIN profiles becomes greater than the number of the new CV’s Monster’s database receives a day. And that is very likely to happen in the year 2008 if the current trends continue.

Recruitment agency and employer’s web sites will start blogging and utilising all the blog related content syndication, RSS, pinging, trackback and comment features to attract and engage the job seekers. The Job seekers will from their end in their personal blogs generate their own related content, and ‘engage’ really more than just ‘subscribe’ to the recruiters offerings.

Altogether the Web 2.0 Recruitment will be more characterised by networking, contributing to the content, and engaging in content development than just traditional advertising jobs.

By Ivan |

Ivan A. Stojnanovic
Founder of Portal Ltd.
MD of and

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