Twitter Marketing

Twitter is a social network that lets the users communicate with messages of only up to 140 characters. SMS-ish like. When you register you can follow other people and what happens when you follow them – whatever they write is shown on your profile. You actually subscribe to their updates. Other people can follow you and that enables you to place your message on their Twitter profile page. Altogether twitter is a tool taht delivers short message from a user to a group of users who subscribe for this updates.

The description above actually describes a fantastic marketing tool. You can subscribe to whoever you like, and get their messages. Anyone else can subscribe to you. It is a massive permission based marketing model, dressed up as a social network.

Twitter can be used as a marketing channel to market anything. A business, a brand, a product, or a person. In fact it is used in personal branding right now in Ireland with candidates marketing themselves on Twitter just nine days before the Elections for the European parliament.

Here is how candidates from the Dublin constituency use Twitter to market themselves to the Irish voters.

Another interesting aspect , besides the number of followers and following, is the Activity. How many messages or broadcasts to their followers have each candidate made so far?

Name Number of Tweets
Déirdre De Búrca 259
Eoin Ryan 144
Joe Higgins 160
Proinsias De Rossa 44
Eibhlin Byrne 30
Caroline Simons n/a
Mary Lou Mc Donald n/a
Patricia McKenna n/a
Gabriel ´Gay´ Mitchell n/a

The article Twitter and European Elections in Dublin South shows the number of followers and people following – or basically a ‘Broadcast Network’ of each candidate. You can clearly see that the number of messages published is in direct correlation with the number of people following you.

So how to use Twitter in the recruitment or looking for job? Simple! Just log in, create your account, look for interesting people, follow them, publish the messages you want to be found and followed for. The more messages you post to the larger and ‘more interesting’ network, the more effective will your Twitter marketing be.

Do not forget how are you presenting yourself as well. There is a full Profile you can fill on Twitter about yourself.

eibhlinbyrne-dogMake sure you do not put a face of a dog instead of your photo as the
Major of Dublin did, since people will be quite reluctant to follow a dog!?

Published by

Ivan | JobsBlog.ie

Ivan A. Stojnanovic Founder of Portal Ltd. MD of EmployIreland.ie and eRecruit.ie

2 thoughts on “Twitter Marketing”

  1. The quality of the tweets is important. As is the regularity. Take an example: http://www.twitter.com/sigmarjobs.
    The profile has only been active since 16th May. Sigmar are prolific posters so their jobs show up in places like http://www.twitterjobsearch.com really well.
    They have a healthy number of followers too for such a short timeframe. There is currently no content apart from jobs. This has a slightly negative effect on keeping followers. There have been nearly 300 followers in the time the profile has been active. The falloff is fairly big, but that is partly because of not returning follows.
    You may also want to consider the quality of the follower. Do you want somebody who is just trying to connect to as many people as possible? That depends on how many are following them I suppose and how many get rich quick schemes you can handle in a day.

    Oh, and I need to plug a new Recruitment Agencies Directory.

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