Recruitment Process – Getting the Right Candidate for the Job

Larry Heiman wrote a nice blog post: Recruiting is a Marketing Task
Here is the part where he explains the Marketing processes applied to the recruitment, and sourcing to help you find that right candidate for the your jobs:

As an enlightened business owner, you understand the importance of doing market research on your prospective customers. For example, you want to know where they’re located, any common characteristics they may have and, ultimately, as much as possible about how they think – their needs, wishes, and motivations. The goal, of course, is to refine your ability to effectively and efficiently target your message to those with whom you most want to do business.
Well, you may be surprised to learn that this wisdom equally applies in seeking prospective employees. In fact, marketing for customers and marketing for employees address the similar four key questions:
• What is my likely trading area? (Where are my likely employees located)?
• What is my product? (What is the position?)
• Who is my “ideal customer”? (What are the qualities of my “ideal employee”?)
• How can I best attract their attention?
Even when you are feeling the pressure to quickly fill an unexpectedly open position, you’ll save yourself a lot of grief if you take the time in advance to get very clear on the answers to those four questions.

In the Irish market – that is dominated with the recruitment agencies advertising on the job boards and the traditional media, would you see such model as a ‘workable’ one? The most agencies will try to get the candidate who is slightly overqualified, to impress the employer with a quality of the CV. Also they try to match the same role title – of the past and the future role of the candidate.

So in a sense – the recruitment agencies her in Ireland do all the opposite to what Larry is suggesting above.

I personally like the marketing processes applied to the recruitment model. I can see it work beautifully, especially with the lower level jobs in Ireland.

2 replies
  1. Derek says:

    Great Blog Ivan.
    Always good to read the perspective of a recruiter in another country. We are in Canada and are finding that the marketing and recruiting concept is really catching on with the “buzz” around employer branding. We do however find that many clients think “branding” is a magic bullet to employee engagement.
    I wrote a similar article with another marketing framework you might be interested in. Check it out at:
    http://www.talentedgesolutions.com/news/articles/
    Cheers,
    Derek

  2. Janet says:

    Before the start of any recruitment process it is important to know the needs of the firm and what is required from the employee. Recruitment is just not the mere process of hiring a person for any type of job, the capability of the candidate has to be rightly judged. It’s a responsibility for the future prospectives of the firm.
    ————————
    Janet

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