The recession had a very negative effect in the Irish job board industry. All the job boards are struggling. The number of jobs advertised in the last 5 years is lower than the number of job advertised in a single year before the recession. All that is really happening in the jobs board space is sites that really never get any mileage. Most just lack the innovation really. Publishing and marketing a jobs board in 2014 and using the marketing channels of the ’90-es, does not work as well.
Job Aggregators in Ireland
The recession brought aggregators to Ireland. Those have a benefit of a low marketing cost, so the recession suites them. They all work in some or another freemium model. The easy adoption is fuelled by the fact no manual work or investment is required from the employers. It costs nothing so why not? In Ireland, especially in the recession, we learned to like the “free”!
There isn’t a month that a new Irish aggregator job site isn’t published. As an employer they email you with the link to their site that is full of jobs. You might even find your own ones, although those might be the ones you had advertised on some job site a year ago. Those sites are usually a low cost web sites with about a penny invested in the design. They usually contain links to their supposedly social media profiles. By clicking on those you will most likely find that they have about 1 (or even not even that!), followers, likes, etc. The one I got today called www.JobsIE.ie – took their ignorance to the new level and didn’t even make the social media profiles they are linking to from their page. All those are the sites bound to disappear in the darkness of the Big Data on the internet. Never to be found by the search engines, or the visitors. Their business model is based on spamming the employers and jobseekers, with an aim to sell anything on top of their fermium model. Quite often they are passing of as a known job sites, in this case JobsIE.ie sounds like the Jobs.ie by SAON Group. Some employers might be fooled and actually end up paying them thinking they are paying a known job board, with over 10 years in existence.
International Aggregator job sites
The largest international aggregator job site that shored in Ireland is of course Indeed.ie. Is it profitable here in Ireland? I am guessing not. Do they care about it? I am guessing not as well. By having their presence in Ireland they are probably using Ireland as the rest of the internationals, paying their taxes here, or .. ehm,… avoiding to do so as does Google, Apple, and the rest of the US gang here.
What is next for the Irish job sites?
It really depends on how the Irish economy develops in the years to come. If the recession continues, it is unlikely for any new job site to appear, and it effectively means a Status Quo. A handful of the leading sites will still be here, not turning any or turning a minimal profit. The shortage of proper advertising budgets will benefit those scammers and imposters. On the other hand, if the economy turns around, and especially if it does so rapidly (oh how we all wish that to happen!?), the new doors will open. There will be space for the innovation. There will be space for the entrepreneurial spirit and new projects to be launched in this space. That is simply because there is no model that actually works well for everyone in the online recruitment today. LinkedIn, we know now isn’t the answer for most jobs. Neither is a traditional job site like IrishJobs. Monster changes so many times lately that I do not know what it is any more (but a CV database)? BranchOut and all those apps sitting on top of Facebook simply do not deliver anything to anyone. We need something new for the future. What do you think it is?