Lifestyle Sports

Lifestyle Sports, known for its overstuffed outlets, with loud music, long queues, and football jerseys expressed the interest to purchase the number of Sasha shops. Sasha, and it’s owner Lyric Retail have been losing money for a few years, and have decided to pull off from the market with its Sasha brand.

If Lifestyle Sports really acquires a number of the Sasha shops, I wonder what will happen with the staff. Sasha employed almost exclusively female staff, while the Lifestyle Sports shops use to have mixed staff with a majority of the male sales staff.

I guess Lifestyle Sports could be smart and try to keep the staff of some shops and brand them as ‘Girls Sports Stuff’ shops for the female market.

By Ivan |

Ivan A. Stojnanovic
Founder of Portal Ltd.
MD of and

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