Just saw a quite unusual Google AdWords campaign for the Irish job advertising market. The Irish Defence Forces is advertising (and paying the TOP Google AdWords rate!) for their add to be displayed for the keyword ‘jobs’ in Google.ie.
Is this the first time a Governmental agency (or how do you call the Army?) has engaged in the recruitment advertising? Is it the case where Army (The Marines) goes first to the new territories, and the others follow afterwards?