102 people have visited the Recruitment SEO: Google PR yesterday, where I listed the 29 recruitment agency web sites based on their Google PageRank. It even stirred some comments and discussions in social media. Mostly on LinkedIn as it is expected since the recruitment social network LinkedIn is a “natural habitat” for an average recruiter.
Google PR has its quirkiness. It is fantastic and horrible at the same time. It needs to be looked at relative to each web site as opposed to the absolute ranking number. That makes it almost useless to the people outside of the search engine optimisation industry. This is why so many people dismiss Google PageRank. It is not the easiest to “get” actually.
Today we will look at the same group of the 29 recruitment agency web sites and this blog www.JobsBlog.ie and compare them a different by third party ranking mechanism. We will look at the ranking by the SEOmoz: MozRank. Here is what the SEOmoz site says about the MozRank:
What is MozRank?
MozRank represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the MozRank.
How is MozRank Scored?
We calculate this score on a logarithmic scale between 1 and 10. Thus, it’s much easier to improve from a MozRank of 3 to 4 than it is to improve from 8 to 9. An “average” MozRank of what most people think of a normal page on the Internet is around 3.
How can MozRank be improved?
A web page’s mozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.
Note that MozRank is all about links. The number of links to your web site and their link quality. It is very safe to assume that a higher MozRank results in the larger amount of the referral traffic – from the web sites linking to your site.
Notice the difference and the similarity of the SEOmoz MozRank ranking of the 29 recruitment agencies above and the Google PageRank ranking from the blog post yesterday. How to judge if your MozRank is good compared to the other recruitment agencies? This blog http://www.jobsblog.ie/ has a MozRank of 5.01. The general rule you can adopt is – if your company web site is below a personal blog, you might want to do something about it.
Any surprises in the recruitment agency web sites ranking by SEOmoz MozRank above? Do you find it more or less relevant than the Google PR ranking?