The National Recruitment Federation Conference today was far better than I expected. To be honest I was a bit afraid to go there knowing what the Recruitment Industry is going through in the last months. There are a number of people I have heard assessments quoting more than 60% of the recruitment consultants been made redundant in the last 6 months. The figure of about 5000 to 6000 thousand recruiters being laid off was also mentioned today during the NRF 2009 conference.
The choice of the venue was excellent, the service was really good thanks to the number of sponsors of the event. There was even a draw for a big, big shredder!
The conference itself started with a bit of politics, changes in the legislations, status in Europe and similar topics relevant to the Directors and the Business Owners in the recruitment industry. After the (quite good) coffee, it was all concentrated about positive aspects and actually quite uplifting! One presenter after another, and I actually felt better and better. I am really glad I was a part of it, since I did hear interesting ideas and thoughts today.
Here is what I scribbled on my NRF Annual Conference 2009 Block (I am a freak for freebies!). It is just a random collection of quotes from various speakers:
Recession Trend: Get rid of the middle man! – Recruitment Agency is a middle man!?
National Recruitment Federation will:
Publish a new web site
Do more PR and Marketing
NRF Certificate will be introduced for each recruitment consultant. Pilot will start in June, and the real recruitment certification program in September 2009.
Recruitment Agency Marketing consists of:
B to B – Pass the Gatekeeper
B to C – Brand yourself as a place for a job hunter to go when looking for a new job
Premier Group – Positive News Monitor (helps staff noticing and concentration on the positive news)
CPL – ‘…We will come out as a different industry…’ – A comment that really made me thinking, especially with the ‘Evolve’ message from The Chairperson: Rowan Manahan
There was also an interesting choice of presenters, since right in the middle of the conference we had a very good Stress Management presentation. I was wondering for some time – what is this doing in a National Recruitment Federation conference? Then again I felt it actually relaxed me, and felt it helped the people sitting around me as well. So good choice of the presentations – well done the organisers! Irish recruiters are stressed these days. Half of the people in the industry has been made redundant in the last half a year? Actually I cannot think of a better therapy than stress and anger management.
The LinkedIN was mentioned as well. There is still about 40ish jobs in Ireland on LinkedIN (only). 2 of those have been from the people in the NRF 2009 audience. I am guessing Prosperity?
There is no Irish Recruiter utilising YouTube.
The Targeted advertising that Facebook enables was mentioned. Want quality candidates? Well you can filter by sex, age (is that even legal?!), country and guess what? The Employer!
Recruitment is in a forced evolution and it ain’t pretty!
Recruiters should ask themselves and even more their clients: What other services could we do for you?
The last presentation culminated the uplifting session really. We even heard about the clear and undisputable signs of the start of the recovery of the recruitment industry. I do not know if it was a too much coffee but it really made me feel great!
On the way out I got a copy of the Irish Times papers, with the sad face of the Prime Minister. The rain was sipping outside. The water feature looked sad in the rain, and empty golf course looked like it is Autumn. Sky was so gray. Stepping out of the hotel from the National Recruitment Conference 2009 was actually a bit shocking. Kind of like falling back into the reality.
Anyway, I did bring my camera, and yes I made a few pictures. Thanks again to both the organisers and the sponsors!
(Vicky sais that I am like a stalker! :))
I hope to have a longer chat published here with Frank Collins, NRF President. We spoke today quickly about the changes the NRF is going through in the last five years, and about the plans for the future web site, the recruitment certification announced, and the role NRF is playing now and will be playing in the future.