National Recruitment Federation (NRF) Annual Conference 2009

*** PRESS RELEASE ***

National Recruitment Federation Launches Annual Conference 2009 with the good news of 400 jobs filled last week

1st April 2009

The National Recruitment Federation today announced the line-up for its Annual Conference 2009 entitled Facing the Future With Ease – Education, Enterprise & Enthusiasm, which will take place on Thursday, 23rd April 2009 at Citywest Hotel, Saggart, Co Dublin. The Federation which represents recruitment agencies in Ireland, also heralded a more positive outlook in the jobs market with an estimated 400 jobs filled by its member agencies last week.

Flying in the face of today’s all-consuming mood of pessimism, depression and fear, the NRF is calling for a revival of the spirit, energy and gutsy innovation for which this country has been praised. For the first year, the Federation is opening the event to anybody in the recruitment profession. For further information call Ph: 01-8161754 or log on to www.nrf.ie

While recognising the need to address the key issues of concern to the industry today, the NRF made a conscious decision not to dwell on the negatives for the entire session. Instead they have decided to incite the steely resolve and indefatigable passion needed to get the industry back on its feet again. Indeed due to the kind support of the conference sponsors and exhibitors (listed below) there is no charge for attending the event for NRF member agencies with just a nominal charge for non-members.

Chaired by career management expert Rowan Manahan (Fortify Services), the conference will be officially launched with an opening address from Minister for Labour Affairs, Mr Billy Kelleher, TD followed by an overview of the industry “today & tomorrow” from NRF President, Frank Collins. (Most notably Frank will be introducing the federation’s education strategy on the day). Alan Haugh of the National Employment Rights Association will look at the state body’s progress to date in fostering a culture of compliance and improving the standards of employment, while Annmarie Muntz of the world employers body EuroCIETT, will give us an insight into the crucial role of our industry internationally.

The conference will then turn its attention to learning from experience as Lucy Gaffney, Chairperson of Communicorps (which has 44 radio stations in 9 different countries) and formerly Director and COO of Esat Telecomm, shares her tales of tackling the ups and downs of the economy over the years and most importantly coming through it in one piece. Inviting us to taking an introspective look at ourselves and how personality types have a strong bearing on how we manage stress, Tempy Cummins of Vision 2 Reality, will provide tips and advice on psyching ourselves up to meet the challenges ahead. Tempy will also give a very important nod to the fact that both owners and managers suffer deeply at these times and could do with a helping hand in motivating themselves before trying to motivate their staff.

Although the economy is on a slowdown, the pace of technological advance is hurtling along at break-neck speed with networking, advice, business deals etc all taking place at a phenomenal rate online. The savvy entrepreneur knows that the future is on the net but many a savvy entrepreneur is also up to their neck in trying to manage their day-to-day business and simply do not have time to find out what’s new and how to do it. Coming to the rescue will be internet communications expert Keith Bohanna (co-founder of dbTwang.com), who will address in particular the area of Blog Marketing with a live demonstration on exactly how to make the sites such as LinkedIn and BlogSpot work for you.

To keep recruiters in touch with their target audiences, chair person Rowan Manahan will present us with some feedback from both employers and jobseekers on what they need from recruitment agencies today therefore helping them to adapt their services to ever-changing demands. And finally, delegates will leave with a strategy in hand for igniting the engines of enterprise once again as consultant Bill Boorman famed for his “Tin Hat Strategy” will present a 13 Point Plan for Business Growth.

Said NRF President, Frank Collins, “The last year and in particular the last 6 months have thrown the industry into an unprecedented freefall. We have of course seen slowdowns before but as the saying goes, the higher you climb the further you fall. Ireland has had it good for so long and are now in the midst of conflicting arguments as to where to turn. The NRF has put much thought into how it can help to provide some answers to questions but most importantly how to inject a little energy back into our hearts so that we can help to drive the economy forward again. I’m confident we’ve created a schedule that will help do just that and I look forward seeing the results.”

The National Recruitment Federation is a voluntary organisation set up to establish and maintain standards and codes of practice for the recruitment industry. Representing approx 120 companies throughout Ireland the NRF focuses it’s attentions on providing these members with the best possible service in terms of communication, support, advice sharing and problem solving.

ENDS

Frank Collins is available at any time for comment or interview. Speakers may also be contacted for interview upon request.

For further information contact:

Elaine Roddy, Director, NRF. Or Frank Collins, President, NRF.
Ph: 01-8161754 or 086-8582085 Ph: 01-8161763 or 087-2840804

Brightwater: Are we as a nation too hard on ourselves?

Irish recruitment agency Brightwaters online poll for January 2009 was:

Are we as a nation too hard on ourselves?

online-poll-feb-results

David Bloch, CEO of the Brightwater Group comments:

Until now I have gone with the “ask the audience” answer, but not this time. I think the Irish are too hard on themselves!

I am speaking as a person who has worked in Ireland for 11 years, but was born in the States, and lived in 6 different countries. I love Ireland, but recognise that while the Irish are wonderfully proud and patriotic, they are also the first to be hard on themselves. Self-deprecating humour and an almost disbelief that they really are as wonderful as so much of the rest of the world believes them to be. Even during the Celtic Tiger years, while certainly there were Irish people who believed their own hype, there were so many that believed Ireland’s success was too good to be true. Now that the bubble has burst, there seems to be the belief that it really was just an illusion and Ireland will sink back into the mire. The UK, the US and most of the rest of the world exhibit more self confidence!

Confidence is a fundamental emotion and cannot easily be switched on and off. Ireland must believe in themselves and believe they are worthy of being at the top table, to remain at the top table.

Self belief springs from many things, but starts with honesty and trust in the country and the system. I am therefore adamant that wrong-doers (there are question marks hanging over several government, banking and other officials) should be dealt with quickly and severely! The worldwide view of Ireland Inc is at stake. Is Ireland a country of law? A country we should invest in? More still, the self confidence of the country is at stake. Are we still a nation of corrupt politicians and businessmen (you scratch my back & I’ll scratch yours), or are we a nation of integrity and strength who will not tolerate corruption? It’s time Ireland stopped putting themselves down and stand up proud and strong. We will not accept being treated like that, we deserve better!

Only by overcoming obstacles can you prove to yourself what you’re really made of. The recession is a challenge and an opportunity. As President Obama says: Believe!

Career Builder is comming to Ireland!

Something strange happened today. First a well known Irish Recruitment agency called on the phone this morning and asks if we can post their jobs via our Multiple Jobs Posting service to the CareerBuilder job site. I found it strange because CareerBuilder is an old site and it used to be US oriented so far. So I checked and guess what? There is a CareerBuilder.ie Irish site.

cpl-jobs-web-site

I looked around and it has about 15 clients advertising jobs. Not overtly impressive, but hey!? It’s a start. CareerBuilder is in Ireland!

As the day goes by, I was checking some recruitment sites of the Irish recruitment agencies to get some inspiration, and guess what? Cpl has a new web site. I actually liked the old one better. But this one has all the right things that a recruitment site should have today: Video, blogs, and this giant footer made of gazillion links. I watched the video. And noticed that the vide on the CPL web site is an advertisement for the CareerBuilder! I still do not get what is he jobs site advertisement actually doing on a recruitment agency web site. Beats me!


Anne Heraty (CPL) resigns from the Anglo Irish Bank Board of Directors

A great loss for the financial sector happened today with the partial takeover of the Anglo Irish Bank by the government the existing Board of Directors have all resigned. Anne Heraty who is running the largest Irish recruitment agency CPL also resigned today from her Directors role in the Anglo Irish Bank.

I see it as a loss for the whole financial industry, to lose people like Anne Heraty. She is a clear leader of the whole recruitment industry in Ireland, and actually quite unique in her capacity and the leading role in the industry in general.

Outplacement Services – What is it?

The job and employment landscape has changed dramatically over the last few decades. Once there was a job for life. Nowadays employees can expect anywhere from five to thirteen job changes throughout their career. Some of this change is self driven but other times employees are forced into this situation through redundancy. Redundancy is a popular topic in Ireland in this current climate with most industry sectors affected.

Redundancy can be a difficult time for all parties – employees and employers alike. Outplacement services supports organisation and employees through this difficult time. Outplacement Services for the most part is direct support to the affected in the form of CV, Career and Interview supports. It can also encompass support for the employer breaking news and managing communication and
support for the survivors remaining in employment.

Outplacement Services – What are the benefits?

Outplacement services have benefits for employers and
employees including:

  • Outplacement Services project a positive image of
    the company externally to customers and investors.
  • Outplacement services project a positive message
    internally to the staff remaining “survivors”. This can help Improve
    morale, staff retention and increase productivity.
  • Outplacement services send out a clear message
    that a company cares. This can have an immediate impact as outlined but
    also future impact when attracting future employees.
  • Outplacement Services ensure that affected staff
    are supported through their career transition to new employment, education
    or training.
  • Outplacement Services can help reduce
    individual’s emotions like resentment and anger.

Outplacement Services – What is offered?

Executive Outplacement – these are programmes tailored for executives or
senior managers. They are bespoke programmes facilitated through 1-1 coaching and
cover topics including: moving on after redundancy, career assessment and
direction, CV support, job hunting strategies and interview preparation.

Individual Outplacement –These programmes offer 1-1 coaching and flexibility
to meet individual needs. These programmes vary in length and content with modules
– career coaching and assessment, CV preparation, job search, interview advice
and ongoing support.

Group Outplacement – This is outplacement support in a group workshop
format.

See more at: Measurability: Outplacement Services and Outplacement Services Web Site

Recruitment SEO 101: Keyword Analysis

Any SEO Consultant will tell you that a decent SEO project should somewhere in its starting phase have a step called Keyword Analysis. Unfortunately different people have a quite different idea what exactly does the Keyword Analysis mean. Some mean that it is about finding the most relevant keywords, some that it is about the number or keywords, and the rest arte somewhere in between.

Google has a quite easy to use Keyword Suggestion Tool. Here are the keywords that Google will ‘suggest’ as a similar and relevant search keywords to the term ‘Jobs’.

I’ll leave up to you to draw your own conclusions about the suggested keywords. Are those really relevant? Too many? Too few?

Keywords related to term(s) entered – sorted by relevance:

jobs, sales jobs, job, accounting jobs, job opportunities, job search, finance jobs, medical jobs, find jobs, hr jobs, legal jobs, nursing jobs, summer jobs, temporary jobs, job vacancies, job site, job bank, jobs search, jobs online, jobs google, internet jobs, full time jobs, jobs available, financial jobs, healthcare jobs, temp jobs, job listings, part time jobs, banking jobs, top jobs, retail jobs, job sites, government jobs, jobs uk, jobs london, graduate jobs, engineering jobs, office jobs, new jobs, jobs com, parttime jobs, jobs wanted, jobs banks, find a job, social work jobs, contract jobs abroad, job fair, job find, advertising jobs, job seekers, environmental jobs, pa jobs, job agency, need a job, technical jobs, media jobs, administration jobs, accountant jobs, financial services jobs, sales rep jobs, job vacancy, job agencies, jobs waterford, online job, recruitment jobs, job recruitment, job google, part time job, jobs vacancies, jobs in london, jobs cork, accountancy jobs, local jobs, jobs international, irish job, jobs it, finance job, engineer jobs, jobs canada, hotel jobs, home jobs, sales job, jobs bank, language jobs, job applications, irish jobs, jobs on line, www jobs, looking for jobs, jobs france, all jobs, list of jobs, jobs no experience, ebay jobs, jobs club, jobs i, delivery jobs, microsoft jobs, receptionist jobs, promotions jobs, jobs websites, customer service jobs, child care jobs, fun jobs, jobs website, forklift jobs, partime jobs, maintenance jobs, clerical jobs, manufacturing jobs, jobs compliance, job seeking, loads of jobs, i need a job, ice jobs, microbiology jobs, job search google, tv jobs, nursing home jobs, promotional jobs, jobs in google, health promotion jobs, looking for job, health care jobs, jobs in healthcare, computer jobs, google job listing, job finder, gallery jobs, seasonal jobs, logistics jobs, dental jobs, job boards, jobs in boston, night jobs, jobs in chicago, my jobs, jobs in san francisco, jobs with animals, midland jobs, jobs in radio, payroll jobs, forestry jobs, welding jobs, entry level jobs, looking for a job, art jobs

Google has a bit more for your Keyword Analysis study. Here is the list of:

Additional Keywords to be considered – sorted by relevance

employment, employment agencies, employment opportunities, careers, recruitment, recruitment agencies, career, job listing, job postings, hiring, vacancies, opportunities, vacancy, help wanted, part time, employers, work, telemarketing jobs, employment google, employment online, job opening, job posting, entry level positions, employment agency, job opportunity, openings, auditing positions, recruiters, employment cork, jobs marketing, accountant hiring, positions, sales vacancies, home employment, entry level, recruit, full time, recruitment companies, telesales, recruitment agency, career opportunities, auditing position, part time work, typist, staffing, recruitment google, irish employment, sales reps, irish recruitment, legal recruitment

This second list is actually very interesting. What one can do is take any of those and ask the Google Keyword Tool for the Related Keywords suggestions again. By doing so the keyword list expands indefinitely.

Recruitment Process – Getting the Right Candidate for the Job

Larry Heiman wrote a nice blog post: Recruiting is a Marketing Task
Here is the part where he explains the Marketing processes applied to the recruitment, and sourcing to help you find that right candidate for the your jobs:

As an enlightened business owner, you understand the importance of doing market research on your prospective customers. For example, you want to know where they’re located, any common characteristics they may have and, ultimately, as much as possible about how they think – their needs, wishes, and motivations. The goal, of course, is to refine your ability to effectively and efficiently target your message to those with whom you most want to do business.
Well, you may be surprised to learn that this wisdom equally applies in seeking prospective employees. In fact, marketing for customers and marketing for employees address the similar four key questions:
• What is my likely trading area? (Where are my likely employees located)?
• What is my product? (What is the position?)
• Who is my “ideal customer”? (What are the qualities of my “ideal employee”?)
• How can I best attract their attention?
Even when you are feeling the pressure to quickly fill an unexpectedly open position, you’ll save yourself a lot of grief if you take the time in advance to get very clear on the answers to those four questions.

In the Irish market – that is dominated with the recruitment agencies advertising on the job boards and the traditional media, would you see such model as a ‘workable’ one? The most agencies will try to get the candidate who is slightly overqualified, to impress the employer with a quality of the CV. Also they try to match the same role title – of the past and the future role of the candidate.

So in a sense – the recruitment agencies her in Ireland do all the opposite to what Larry is suggesting above.

I personally like the marketing processes applied to the recruitment model. I can see it work beautifully, especially with the lower level jobs in Ireland.

Win a Free SEO Web Site Review Service

Are you an Irish Recruitment Agency? If so – read on! There is a freebie for you here!

There is the ‘Hard to Believe’ fact that not a single Recruitment Agency web site have ever managed to appear on the first page in Google.ie for the simple search phrase ‘Jobs’. Basically here:
http://www.google.ie/search?&q=jobs

One would think – it is a budget problem. If there is enough job boards pumping enough money in the search engine optimisation, they will fill the top ten slots, and there is no place for the recruitment agencies there. But anyone who knows anything about recruitment industry in Ireland knows well that Ireland is too small to host ten strong generalist job boards that would compete for so strong and broad search term like ‘Jobs’. The marketing budgets of the top 10 recruitment agencies dwarfs the total revenue of some of those job sites listed there on the first page in Google for ‘Jobs’.

I have always wanted to put an Irish recruitment agency there on the first page in Google for the word ‘Jobs’. I never hided that ambition.

So in partnership with the SEO Consultant, I am offering a FREE SEO Web Site Review Service to all recruitment agencies in Ireland. First comes first served. The SEO Web Site Review Service is a first step towards listing your recruitment web site on the first page in Google for the word ‘Jobs’. You need to take the first step to reach your goa and rank your recruitment web site high. So sign in for the free SEO Web Site Review Service today!

How to get the Free SEO Web Site Review Service – just request it in the Comments section below.

Recruitment Agencies in Ireland

How many Recruitment Agencies are there in Ireland really?

CPL

CPL Web Site - pointing to the http://alliancenurses.ie/The CPL recruitment agency is the leading recruitment agency in Ireland. They managed acquire a number of competitors, and also grow organically in some areas. The web site is a quite important thing for any recruitment agency. It represents you on the Internet, and the Internet is the channel for the majority of the communication a recruitment agency does. Jobs are listed on the Internet for job hunters and your services are displayed on your site to your clients. Every single email has a reference to the web site to help drive the traffic to the recruitment agency web site.

And jet this most important communication channel gets neglected. How? Well simply entering the web address without the ‘www’ part in it so just cpl.ie gives you the web site of: Alliance Nurses Agency. You can view the real copy also on their domain address: http://alliancenurses.ie/.

How did that happen? Most likely the configuration settings on the Microsoft IIS web server. I am guessing that the domain http://alliancenurses.ie/ is set “All undefined” option, and the admin did not specify the CPL.ie to point to the same where the www.CPL.ie is pointing.

Note: Yes I did call CPL and have let them know….Note: Yes I did call CPL and have let them know…. And guess what I am told: “That is OK, they are part of our CPL Group.” :)

Prosperity Blog – The Winner of The Best Recruitment Agency Blog in Ireland Award 2008

Welcome to the:

The Best Recruitment Agency Blog in Ireland Award 2008

Irish Recruitment Agency Blog Awards 2008

In not that strong competition between the Recruitment Agencies in Ireland

The Winner of The Best Recruitment Agency Blog in Ireland Award is:

Prosperity Blog

Prosperity Blog - The Winner of The Best Recruitment Agency Blog in Ireland 2008 Award

Ta – daaa!!!!!!!

This is the first Blog used for the recruitment purpose I have found by any Irish Recruitment Agency. Well done Prosperity!!!

Internet Activity, or ‘Will Irish Recruitment Agencies get the importance of the Google.ie Search Engine Ranking?

What do people do most on the Internet? When asked, the response is the mixture of:
House hunting
Cars related searches
Jobs searches

Holyday related searches, mortgage, insurance are the second most important group.

Almost all the behaviour monitoring will record the same above activities. This is what we ‘admit’. In the same time Internet itself consists of more than 2/3 of some king of pornographic content. I wonder whom is that for?

Anyway, the major three activities, let us call them Property, Cars and Jobs here, and really very funny when it comes to the Irish Google placements (web site positioning) for the relevant key phrases. While Property and Cars have a 3 to 5 strong market leaders, and the rest of the first page of Google.ie search results is filed by the sites that just ended up there, the Jobs category seems to have a super strong competition (compared to the two other categories).

By default Google.ie shows 10 results of a search performed. So 10 web sites can be of the first page. The rest of the results has a far less ‘Visibility’. The top 5 or 6 pages are what was called ‘Above the Fold’ before, since ht monitor resolution would allow only the top half of the Google.ie results page to be displayed at a time. To see the rest, the user had to scroll down.

In general the people click more on the result positioned higher. The Number One listing in a Google Search Result is extremely important for any Internet related business. So if you are a Job board… you get the point.

Again the problem with the ‘Jobs’ market in Ireland is that there is currently about 35 web sites that would like to call themselves a Job Board. There is also about 400 Recruitment Agencies web sites that would benefit greatly from the high placement in Google.ie search engine results pages.

Historically looking, for the most important keyword for job searching in Ireland: ‘Jobs’ – there NEVER was a single recruitment agency on the first page of the Google.ie search engine results page. At least not in the last 5 to 7 years. That is simply because there are all those job boards filling up the spaces. To make the situation even more interesting every year there is more and more job boards in Ireland. Niche job boards are popping up like mushrooms all over. It really is not that easy to find the industry that does not have its own ‘Specialist Job Board’. Most of the strong industries have multiple niche job boards active today.

It really is interesting to see the recruitment agencies that are multimillion businesses paying for the advertising slots on a job boards that are a single man operation, or even someone’s ‘Second Job’.

I am really interested to see who will be the first Irish recruitment agency that will realise the importance of being listed on the first page of Google.ie for the phrase like ‘Jobs’, and actually manage to do it! Anyone ready to place a bet???