Every Recruiter in Ireland I spoke to about Blogging asked me the following same questions:
How should I go about it? See the bottom post 22 hours for detailed steps.
This is one of the best and easiest methods of getting traffic and links, yet it is also the one that is most often done wrong. All too many blogs for ecommerce sites are nothing more than “product posts.”
So, let me say emphatically that:
People don’t care about you, your cat, or your products!
That may sound harsh, but it’s true, they don’t. What your potential customers will care about is their problems, wants, and desires. Therefore, your posts should play to the customer but target the niche to which you market.
Blogs should contain articles that will be of help and interest to your target market. They should contain links to interesting news stories or bits of information. In other words, your blog should be a valuable resource to your target market independent of what you sell. Additionally, you should post to your blog every day (and twice a day is better).
So in the Irish Recruiters world, what can you blog about? Just start the two lists. One is the list of questions that your employers ask you during your day. Write them all down, one under another. Do the same for the questions you get during the day from the Irish Job seekers. An hour before you go home take a look at your lists. See chat questions keep on popping up. Are the clients concerned about the quality of the candidates? Perfect. Your first Recruitment Blog Post is going to be titled: ‘Quality Candidates’. In the article define the ‘Quality’, write a short quality matrix table, search the web to se what others wrote about the ‘Quality’ of the candidates. You might learn something!!! Put it all together in a short one page post and Voila! You have your first post!!!! Just do the same every day.