Career Internet Jobs Recruitment Recruitment Agency Search Engine SEO

How to post a job online Part 3: Job Description

The following article is the third part of three articles on – How to Post a Job Online. The first article is Job Titles. The second is Job Tags and Keywords.This third article concentrates solely on the Job Description.

Job Description

Do not start your job description with:
Your job title – since it is probably printed above it on your Jobs Page in larger font.
An advertisement – We are the best company for…

Do start your Job Description with a sigle sentence that is 3 – 5 second sales pitch for your position. When a job seeker gets to the page your job is advertised you have a few seconds to get his attention to read the full long page and apply to your job. That is why your first sentence of a Job Description is crucial. Remember that a job seeker have seen the Job Title already, and that message brought him to the job advertisement page. The first sentence have to be the natural extension of the Job Title, so do not repeat it in full again, but tell the job seeker more about your job.

Under your first sentence very short paragraph use the headings to name the following parts of the job specification. Do not use more than 4 or 5 headings. Use the combination of the lists and the text in every job specification. It makes the page easier to scan and digest in seconds.

Do not end your job specification with jet another advertisement. Apply button is where you want the job seeker to end up, as quick as possible. Your conversion rate drops a single percent with every word too many in your job description. The unnecessary words at the need of the job description have even worse effect. A pure branding sentence about your company can reduce the conversion rate of a page where the job is advertised more than 10%, especially if it contains a hyperlink to another page (your home page).

A job description advertised on a web site has a function. When writing the content for that page – a Job Description, have that in mind. Be aware that the goal is to get the right candidate to the page (write relevant content) and get him trough the content as quickly as possible (headings, lists, formatting) to the application form. Your advertisements and branding messages have its place in your Company Profile (on jobs sites or anywhere else on your own web site. Their effect on the job advertisement page is just the reduction of applications.

Blogs Career Internet Jobs Recruitment Recruitment Agency Search Engine SEO

How to post a job online Part 2: Job Tags / Keywords

The following article is the second part of three articles on – How to Post a Job Online. The first article is Job Titles. This second article concentrates solely on the Job Tags or Job Keywords.

Job Tags

Tags or Keywords are the words or phrases we can associate any page with to help the search engines and content management systems understand what is our content about.

How to create a set of tags that will drive traffic from the search engines to your job advertisement?

When you have crated your ‘perfect’ Job Title, you will most likely and up choosing one of the number of the good ones you came up with. That best one will then be your Job Title, and the rest of them you can use as Tags. How many? The more the better! Job sites usually let you publish around 1000 characters in the Job Keywords field, so do not exceed that limit.

Tags multiply the power of the Job Title. How do they do it? Simply because most jobs sites and modern CMS-es know how to use tags to generate pages, and links from them. If tags structure is applied correctly, it can multiply your job applications numbers.

Career Internet Jobs Recruitment Recruitment Agency SEO

How to post a job online Part 1: Job Title

The following article is the first part of three articles on – How to Post a Job Online. This first article concentrates solely on the Job Title.

Job Title

Job Title is the most important part of your job description. Why? Job title is the first part that the job seeker will see of your job advertisement. In half of the different displays that is also the only part of the job description a job seeker will see. If your Job Title is not catchy, you will lose the attention of a job seeker and he will go to apply for a job better presented by its title.

Besides the visual presentation, the Job Title has the extreme importance in driving the traffic to the web site where the job is advertised. Why? Best job sites are designed so that the Job Title from your job advertisement actually generates dynamically the most important web page elements on the page the job is displayed. Your job title will also become a web page title, a link title, and will display itself on huge number of the places on the web site where the job is published. The result is that the search engine will drive traffic to the page where you have advertised your job – and the traffic will be related to the job title you have chosen for your job.

Choose a wrong job title, and you have missed the opportunity to drive interested job seekers to your job.

So what should a Job Title be on a job site?

In most cases you have some predefined title already. It is usually a name of the role the position will be working on in the company. It is something like Welder, Project Manager, Quality Assurance Specialist, etc.

Now let’s think like a job seeker for a second, and try to imagine what will a job seeker be searching for in the search engines? He might logically start looking for the role name (like Project Manager). If the results are not close enough, the job seeker will include the location. The search phrase will look like Project Manager Dublin. If that does not return what he is looking for, he will filter further with a skill he possesses. So the search phrase comes to Program Manager Dublin Six Sigma.

Now let’s go back to your job advertisement, and look at the ways to attract that candidate. Why him? Well he knows exactly what role, where and with what skills applied is his desired role. People who do not look for a job in Dublin are not potting the word Dublin in the search phrase. It’s a natural filtering process, and the perfect candidate is the one who comes to your job advertised with a search phrase that is a good representation (or the exact match?!) of your job and therefore your job title.

The average quality of the job applications for the position advertised as just a role (Program Manager) is really low compared to the job advertised with a Job Title constructed as a role + location + skill.

Furthermore your jobs page with your job advertised as a simple job role name most likely has a greater competition, meaning many other sites have a page like this, and it will be extremely hard to get the job hunter to your page from the search engine. The more complex your job title is – the less competition for that phrase exists in the search engines, Jour job is more likely to get there on top of the search result and drive the traffic to your job page the page your job is advertised.

Next: Job Tags & Keywords