Why should you not trust Google?

We got used to bugs in all the software products. We have all experienced a programs that would suddenly freeze, or even a whole computers brought to the halt. Google is nothing more than a program on a computer. And as any program on any computer, it can be wrong, and be very wrong actually.

What is Google actually?

Google is an indexing software. It looks (reads actually) at a web pages and stores their content in its database. With its content stored it analyses the content taken from those web sites, and assigns each page and web site a relevant keywords. Google determines the keywords by their occurrence(s) on the web page. So when a user does a search Google will be able to quickly display the relevant pages for that keyword. It will not have to scan all the pages, it just looks into its index.

Google is also trying to tell us as much as it can about those search results really. Google wants to be informative. Therefore next to the search results, Google also places a link with a text ‘Similar pages’. The idea is that if a user does not like this result, but is interested in the topic, could drill down into the related pages here.

Google also show the ‘Age’ of an entry in its search results pages. So when it can Google will show when was some result entered in its database. Google currently shows the age only for the content that is submitted by the Google XML Sitemap or that is ‘PINGed’. And here is where Google gets it all wrong….

Here is just one example:

I have made a blog about the Jobs in IT in Ireland. The Idea was to list all the Irish IT Jobs on one place. I have put it under the domain www.Jobs-IT.ie. When I was about done I submitted it to Google. And the spider come, indexed the content and started showing it. The new content is submitted every few hours, as a new jobs are posted. And here is where Google got the times all wrong.

The time next to the search result that Google shows is – the date 8th April.

Jobs

The content that the page in the Google index shows is from the 3rd of April.

Jobs

I do know that the content is actually being published there on an hourly basis, so the page in the Google index if it would have really been from the 8th would have the content from the 8th or in worst case some of it from teh 7th if the snapshot was taken in the early morning. But Google is showing the content from the 3rd and dating the same content as it is of the 8th. This is where Google got it’s dating all wrong.

Do you still trust Google?

As any other piece of software, it has bugs. Bugs do get fixed in most cases when they get fined. The point is that Google as any piece of software has a long list of problems and con not be totally trusted.

Win a Free SEO Web Site Review Service

Are you an Irish Recruitment Agency? If so – read on! There is a freebie for you here!

There is the ‘Hard to Believe’ fact that not a single Recruitment Agency web site have ever managed to appear on the first page in Google.ie for the simple search phrase ‘Jobs’. Basically here:
http://www.google.ie/search?&q=jobs

One would think – it is a budget problem. If there is enough job boards pumping enough money in the search engine optimisation, they will fill the top ten slots, and there is no place for the recruitment agencies there. But anyone who knows anything about recruitment industry in Ireland knows well that Ireland is too small to host ten strong generalist job boards that would compete for so strong and broad search term like ‘Jobs’. The marketing budgets of the top 10 recruitment agencies dwarfs the total revenue of some of those job sites listed there on the first page in Google for ‘Jobs’.

I have always wanted to put an Irish recruitment agency there on the first page in Google for the word ‘Jobs’. I never hided that ambition.

So in partnership with the SEO Consultant, I am offering a FREE SEO Web Site Review Service to all recruitment agencies in Ireland. First comes first served. The SEO Web Site Review Service is a first step towards listing your recruitment web site on the first page in Google for the word ‘Jobs’. You need to take the first step to reach your goa and rank your recruitment web site high. So sign in for the free SEO Web Site Review Service today!

How to get the Free SEO Web Site Review Service – just request it in the Comments section below.

Links exchange email requests

If you are the ‘Lucky’ recipient of any public email address like ‘info’ or ‘webmaster’ you are most likely receiving the links exchange request emails every week now. Someone is informing you that they have placed a link to your site or that they will place a link to your site as soon as you place a link to their site. They also take (your) time to explain you the benefits of the link building.

Under the current Irish legislation even the Irish company can send emails like that to any other Irish business. I see it as an obvious failure of the law to protect us from the SPAM. It is irritating because there is no really reliable and effective cure for the SPAM today.

So should you accept and put the links to all those web sites in return from the link obtained from them?

Here are the guidelines that you can use as a test in the following order:

If the email is sent from the free email host like Gmail – NO!
If the web site does not have a lot of the content relevant (really relevant!) to your web site – NO!
If the web page where your link is has more that 50ish links to some other sites – NO!
If the web page is not in the Google index – NO!
If the web page (not the site) has a Google Page Rank lower than 3 – NO!
If the web page where your link is has a Google Page Rank more than 2 lower than your page – NO!
If you just do not like the tone in the email – NO!

If you use the filter above – you will see that 99% of those emails will not pass the test. So even without performing the test, you can safely delete and ignore all such link exchange email requests.

Google Ireland Jobs

The Google Ireland Jobs page is designed in the traditional Google Design Stile. The only ‘Outstanding’ design elements Google Recruitment or Web Development department found appropriate to place on the site is a bit of the green font. Noticeable is also the usage of the word ‘Opening’ instead of the job. That is most likely the trace of some super-wise marketing agency, trying to avoid the connotation of job – work – long hours – low salary – slavery. Instead they call it an ‘Opening’ where one could build his career – success – happy family – new house – a Volvo Estate, two dogs, and a house in the suburbs.

A bit of showing off with the always suspicious: 10 Best Companies to Word For – Ireland 2007, awarded by the Irish Independent (presumably to the largest advertisers).

Striking is the Google’s complete ignorance of the SEO on its own recruitment pages.
The URLs like:
http://www.google.ie/support/jobs/bin/topic.py?dep_id=1054&loc_id=1110
http://www.google.ie/support/jobs/bin/answer.py?answer=74881

The non existence of the proper and relevant META and TITLES just shows how Google is the company that does not depend at all on the Search Engine Optimisation, but probably has a completely different set of problems like managing the volumes than the average recruiter.

The absence of any contact details, not phone, no email not even a physical address(???) just confirms the obvious problem with the quantity of applications.

From the usability point, there is no way for a job seeker to subscribe in any way. No email alerts and no RSS. That is a decision I do not really understand. It is like saying: “We do not want return visitors!”. Non inclusion of the RSS feed is probably the biggest mistake on the Google’s Jobs site.

There is also a greyed out footer on all the pages that reads:
To all recruitment agencies:
Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.

Perhaps the last sentence of that footer tells you about the business practices of the recruitment agencies Google has had to deal with.

Overall impression? Google’s Recruitment web site is the fastest recruitment web site. But there is a feeling that there is something missing here. The absence of any contact details is just striking. I believe it is unique in the Irish market, and that alone makes it hard/not acceptable. The absence of the RSS feed is also surprising from a 100% Web 2.0 company.

The extensive usage of Google AdWords to advertise this site puts other AdWords publishers in the recruitment industry in a disadvantage, since Google itself does not have to pay for it. In the same time it is competing for the positions in AdWords with its clients who pay big sums every month. It might be (or is it?) legal, but certainly is not moral at all.

Conclusion: One would expect Google should do better. Recruitment obviously is obviously falling far behind the strengths the company has in other fields.

Sitemap

a>Why is the Google XML Sitemap important?

This is blog an example:
Day 1. – Domain registered and blog set up
Day 2. – Sitemap installed
Day 3. – Blog in the SERP

JobsBlog.ie in Google SERP

The domain is 3 days old, and it has no links to it. Do you know of ANY other way of getting your domain in the search engine results that quickly?

A few minutes later – after this post was published you can see it in Google SERP allready:

JobsBlog.ie - Blog post in Google SERP instantly after publishing