If you are still wondering why have you placed the Facebook ‘Like’ button on your home page this will be interesting for you!
If at some stage you got bored checking how many Facebook ‘Likes’ your page got and you have offered an iPhone draw when you reach 10 000 ‘Likes’ this is even more relevant for you.
Remember that job site dressed in the social network that has sent you those nice young people to show their fabulous Recruiter Package? The one that cost more than your total advertising budget? Well, they would like you to place their button on your Home Page. And guess what they do not want to you pay for advertising them on your home page. They want to help you get more followers on their platform. Why? So that they can sell those to you. In a lovely Linkedin Recruiter Package.
Quite a strange sales model from LinkedIn, isn’t it?
Google did something similar some 6 months ago asking all web site owners to put a ‘Google+’ Button. Blogs accepted it because of the simplicity of installation of it. Does it drive any substantial traffic or bring any other benefit? Well no.
Do you think web sites will not get the LinkedIn Follow button?
If you decide to place a LinkedIn Follow button on your page, here are the three nice formats you can choose from:
Will LinkedIn Follow button slow your web site? Yes.
Does the speed of the site affect the site ranking in Google? Yes.
Will you site drop in Google index because you have placed a LinkedIn Follow button. Yes, a bit.
I have to admit the ‘Like’ from Facebook was more original than any of the copycats. They could have really come up with something better in all this time!