Google AdWords was good!
Years ago I was preaching to the recruiters in Ireland to start using Google AdWords. The cost per click (CPC) was literally a few cents. The early adopters really drove massive traffic, and relevant traffic to their web sites. I remember my own www.IrelandJobs.ie – and how easy was it to purchase a thousand visitors a day. We experimented a lot and found that the best click trough and the conversion rate on our web site was for the AdWords Campaigns linking directly to a job just advertised.
Today the scenario is the opposite.
Google AdWords is bad!
Cost per click started grooving from the day one. It was just a question of time when will it all stop making sense. In the late 2007, when CPC reached the 1 Euro, a lot of people started revaluating their Google AdWords accounts and rethinking if that spend still makes sense. A large number of advertisers stopped their accounts or limited their budgets. The results are that the CPC stabilised for a time. It took some time to get used to pay over a euro for a visitor. Advertisers got used to it, and the price is soaring up again.
So why is paying a single 1 Euro per job hunter bad for your business?
Well simply because you could be paying about half by purchasing your traffic from other sources. Call today for details: 01 440 1900!