Google AdWords in Recruitment?

Google AdWords was good!

Years ago I was preaching to the recruiters in Ireland to start using Google AdWords. The cost per click (CPC) was literally a few cents. The early adopters really drove massive traffic, and relevant traffic to their web sites. I remember my own www.IrelandJobs.ie – and how easy was it to purchase a thousand visitors a day. We experimented a lot and found that the best click trough and the conversion rate on our web site was for the AdWords Campaigns linking directly to a job just advertised.

Today the scenario is the opposite.

Google AdWords is bad!

Cost per click started grooving from the day one. It was just a question of time when will it all stop making sense. In the late 2007, when CPC reached the 1 Euro, a lot of people started revaluating their Google AdWords accounts and rethinking if that spend still makes sense. A large number of advertisers stopped their accounts or limited their budgets. The results are that the CPC stabilised for a time. It took some time to get used to pay over a euro for a visitor. Advertisers got used to it, and the price is soaring up again.

So why is paying a single 1 Euro per job hunter bad for your business?

Well simply because you could be paying about half by purchasing your traffic from other sources. Call today for details: 01 440 1900!

Published by

Ivan | JobsBlog.ie

Ivan A. Stojnanovic Founder of Portal Ltd. MD of EmployIreland.ie and eRecruit.ie

2 thoughts on “Google AdWords in Recruitment?”

  1. I have used Google Adwords in the past and did not think I got great value for money. Having said this I was only using it for a short period of time.

  2. Hi – I don’t comment on many web sites but had to on yours. It’s really nice! I really like how you write – very to the point, unlike a lot of other sites. I don’t have time to read everything here right now, I found your site while looking for something else on ask.com. But I’ve bookmarked your homepage and will visit it regularly to read the latest. Thanks for having this site. I’ll bookmark it and visit regularly.

    Paul

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