JobsBlog.ie

Google AdWords was good! Years ago I was preaching to the recruiters in Ireland to start using Google AdWords. The cost per click (CPC) was literally a few cents. The early adopters really drove massive traffic, and relevant traffic to their web sites. I remember my own www.IrelandJobs.ie – and how easy was it to [...]

Publishing a job advertisement on the web strongly benefits from the search engine optimisation of the jobs post itself. Regardless of the job board you are publishing your job you will definitely get more applications if you apply the search engine optimisation techniques to your job advertisement. How to optimise your jobs postings for the [...]

Interesting statistics published by OneStat: The 7 most used word phrases in search engines on the web are: 1. 2 word phrases 32.58% 2. 3 word phrase 25.61% 3. 1 word phrases 19.02% 4. 4 word phrases 12.83% 5. 5 word phrases 5.64% 6. 6 word phrases 2.32% 7. 7 word phrases 0.98%

What is the ‘Long Tail’ search result? According to HitTail (a nice online SEO tool), the Long Tail is an economic concept that says the collective demand for less-popular items can exceed all the most popular added together. So, long tail search is about using terms related to your prime search terms that will individually [...]

Are you an Irish Recruitment Agency? If so – read on! There is a freebie for you here! There is the ‘Hard to Believe’ fact that not a single Recruitment Agency web site have ever managed to appear on the first page in Google.ie for the simple search phrase ‘Jobs’. Basically here: http://www.google.ie/search?&q=jobs One would [...]

Year 2008 started funny for the Job Boards in Ireland. Job boards started understanding that the Search Engine Optimisation (SEO) is the core of their business. The reason the big job boards understood the y need to invest in SEO is because the year 2007 was the year where a largest number of the niche [...]

The ‘usual’ Marketing Manger in the recruitment industry in Ireland up until a few years had his job divided into the traditional offline marketing efforts (even a guerrilla marketing falls into this here!) and the online marketing. Online marketing consisted of purchasing the subscriptions on the job boards, getting the recruitment web site done up, [...]