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CV CV Database Jobs Recruitment Recruitment Agency Search Engine

Jobs.ie Hacked

When there is a very negative press articles about our competition, we decided not to comment them. Here s one from the Irish Times, about the Jobs.ie Web site being hacked. It happened to Monster and http://www.irishgradjobs.ie/ only a few months ago. And now Jowbs.ie is hacked as well. Unfortunately the bad news like this are damaging he industry. Here goes the full story about Jobs.ie web site hacked:

Hackers access information sent to Irish jobs agency
PERSONAL INFORMATION supplied by job applicants to online recruitment agency Jobs.ie has been illegally accessed by internet hackers, writes Olivia Kelly.
CVs submitted by the applicants were downloaded in bulk through a non-Irish web address last Thursday.
Jobs.ie would not say how many of its clients had been affected, but said it had now fixed the security breach.
The clients whose information was taken are at risk from identity fraud and “phishing”, where criminals, often posing as a well-known, legitimate company, use the information gleaned to try to extract further personal and financial information from their victims.
It is understood that the hackers used an illegally obtained log-in and password given to employers who are registered with Jobs.ie to access the job applications area of the site. They then downloaded personal information from CVs submitted, along with job applications.
Most of the stolen information relates to archive CVs rather than those of people now looking for jobs.
The company, which is owned by businessman Denis O’Brien, has in recent days contacted those affected to warn them of the possibility that they may receive e-mails from people using their information.
“All of the people affected have been contacted and informed of the situation. We have urged them to exercise extra vigilance with inbound e-mails in the coming weeks to ensure online security,” a spokeswoman said.
The company has informed the Data Protection Commissioner but will not be informing the relevant policing authorities until it has identified which country the hackers’ web address originated in. Jobs.ie was still investigating this issue, the spokeswoman said last night.
Clients of the website affected by the breach received an e-mail last Friday from Huw Taylor of Jobs.ie, bringing their attention to a “security breach” that occurred the previous evening.
“Although this breach was identified and stopped quickly, a small number of CVs were illegally downloaded. Unfortunately, your CV was one of the records taken.
“I understand and apologise for the concern this will cause you, and I want to assure you that we are taking steps to prevent this happening again,” the e-mail continued.
It urged clients not to give any personal information until it had been established the contact was legitimate; never to give out personal banking information; not to share passwords with anyone; and not to open e-mail attachments if the client was suspicious, especially .exe files.
Victims of the security breach who contacted The Irish Times said they had “grave concerns” in relation to their exposure to identity theft.
Jobs.ie, one of the State’s largest recruitment sites, said it had never before had such a breach.
The security breach follows the recent launch by Minister for Communications Eamon Ryan of the “makeITsecure” campaign designed to combat phishing.
© 2008 The Irish Times

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Categories
Search Engine SEO

How do people search?

Interesting statistics published by OneStat:

How do people search?

The 7 most used word phrases in search engines on the web are:

1. 2 word phrases 32.58%
2. 3 word phrase 25.61%
3. 1 word phrases 19.02%
4. 4 word phrases 12.83%
5. 5 word phrases 5.64%
6. 6 word phrases 2.32%
7. 7 word phrases 0.98%

Categories
Blogs Jobs Recruitment Search Engine SEO

Job Boards and SEO in Ireland

Year 2008 started funny for the Job Boards in Ireland. Job boards started understanding that the Search Engine Optimisation (SEO) is the core of their business.

The reason the big job boards understood the y need to invest in SEO is because the year 2007 was the year where a largest number of the niche small job boards appeared in a single year. More than 20 new job boards requested to be included in the multiple job posting software eRecruit.ie in the year 2007 only! Those small niche web sites are in most cases industry specific, and usually have some link with some existing organisation or publication, or are just set up by someone who does know the industry. Knowing the industry helps in organising and running the small niche job board, so more often than not the niche job sites have some success as well. That hurts the job big boards, and it hurts them badly! So the national job boards decided to fight back in 2008, and to do so they are looking for the SEO people.

Irish Jobs - SEO JobIrish Jobs looking for the SEO Specialist:
http://www.irishjobs.ie/JobDesc.asp?ID=5125108&MID=3233

Due to continued expansion and focus delivering maximum jobseeker traffic to our websites worldwide a vacancy has arisen for an SEO specialist.
Job responsibilities:-
Knowledge and experience of SEO, Web 2.0 concepts, traffic and SEO analysis tools (Google Analytics, Google Webmasters Tools, keyword and structure research spiders)… Web 2.0?!

Jobs.ie Jobs - SEO JobJobs.ie (owned by Irish Jobs) are looking for that same SEO Specialist:
http://www.jobs.ie/ApplyForJob.aspx?Id=652847

This is actaully the same job in the same sompany as advertised by Irish Jobs. BTW Jobs.ie was purchased by Irish Jobs a year and a half ago.

Loadza Jobs - SEO JobLoadza Jobs made the adverts sound better by naming the job Online Search manager (SEO/SEM)
http://www.loadzajobs.ie/view-job-details.jobs?jobId=1077057

The Job Description finishes with the very funny sentence:

“Please do not apply if you have not got a good solid knowledge of the internet.”

That clearly shows they know what they are looking for!

Recruit Ireland…. nothing? About 20 different agencies have a job that appears in the search result for the word SEO, but no SEO jobs from the job site itself. Do they not need a SEO staff like the rest of the ob boards? Do they not trust the web site to deliver the candidate and have advertised in their papers?

Monster have a new site with a bit strange front page, and again they are not looking for a SEO specialist in Ireland. In all fairness, their SEO needs are probably managed from the head office in the US.

Ok, Ok,… EmployIreland.ie – no we are not looking for the SEO Specialist, we do have our SEO Consultant (that is available for projects!).

Categories
Google Jobs Recruitment Search Engine SEO SERP

Is the Search Engine Optimisation (SEO) a compulsory skill for The Online Recruitment Marketing Manager?

The ‘usual’ Marketing Manger in the recruitment industry in Ireland up until a few years had his job divided into the traditional offline marketing efforts (even a guerrilla marketing falls into this here!) and the online marketing. Online marketing consisted of purchasing the subscriptions on the job boards, getting the recruitment web site done up, and perhaps purchasing a banner or similar advertisement from the news portals. And it was all well back then, and most of the actual work could easily be outsourced to an external vendor – a marketing agency. And then came Google…

Google messed up the life of a marketing manager, simply because someone up in the management got an idea to ask a question:

Why do job hunters not apply to our web site and instead go to the job boards, and we have to pay for advertising there? Surely we can do a good site as well?!

The classic advertising or marketing agency failed to deliver a single visitor from eh Google search engine, so Google invented Google AdWords. Being the number crunchers and statistical people by nature, the Google failed to understand who will be the end users of their AdWords tools, so the interface was all in numbers, percentages, and zillions of statistical acronyms. You really needed a PhD in statistics to understand anything there. So a new breed of consultants surfaced, the Google AdWords Management Consultants. Most Irish recruitment marketing managers even today fail to understand they do need to hire them to manage their AdWords campaigns. It simply undermines their management authority to outsource management of their precious budgets. Jet they didn’t really care for the statistics in school., but are ‘creative’ people by nature.

When enough Irish online recruiters, and those who wanted to become ones, started using Google AdWords to drive the precious job seekers to their recruitment web sites, the price of the visitor started climbing up. And up… So the Google AdWords became too expensive for the generalist recruitment, and the new breed of marketers surfaced up in Ireland the SEO Consultants.

My Definition:
Search Engine Optimisation (SEO) is a ‘science’ (is it?) that defines the elements that affect search engine ranking of a web site for a particular keyword in a set search engine.

So how can a SEO Consultant help a Online Recruitment Marketing Manger in Ireland? Well a SEO guy can help ‘optimise’ the recruiters web site so that it gains higher ranking for the recruitment related keywords (or phrases) or for some other (industry or location) related search keywords. A search keyword or search phrase is the text that people using the search engine type to perform the search. So in short, a SEO consultants job is to change the web site so that the web site gets more traffic. In the recruitment industry – it means more free visitors – more applications – more CVs – more placements!

This is where it gets very confusing to our Irish Online Marketing Manager. The SEO Consultant simple does not speak the same language. Also there is absolutely nothing exact in the SEO!? There is no formula (Google keeps it as a Coca Cola recipe!), nothing really to back up what the SEO Consultant is ‘preaching’.

The effect of this falling behind in the ever changing knowledge of running the online business is very beneficial for the Irish Jobs Boards. Since absolutely no Irish recruitment agency have ever made a substantial effort to make a web site that would have a high visitor numbers, they simply have to purchase traffic from Google AdWords or completely rely on their advertisement on the job boards. There is a limited success they achieve with newsletters where they offer a iPod Nano raffle for a CV submitted, or a bit of Radio and print advertisements. But all those traditional marketing efforts combined bring only a small fraction of het CVs that a well optimised recruitment web site bring in Ireland today.

Therefore a Search Engine Optimisation (SEO) is a compulsory skill for The Online Recruitment Marketing Manager in Ireland today.

Categories
Blogs Google Search Engine SERP

Links exchange email requests

If you are the ‘Lucky’ recipient of any public email address like ‘info’ or ‘webmaster’ you are most likely receiving the links exchange request emails every week now. Someone is informing you that they have placed a link to your site or that they will place a link to your site as soon as you place a link to their site. They also take (your) time to explain you the benefits of the link building.

Under the current Irish legislation even the Irish company can send emails like that to any other Irish business. I see it as an obvious failure of the law to protect us from the SPAM. It is irritating because there is no really reliable and effective cure for the SPAM today.

So should you accept and put the links to all those web sites in return from the link obtained from them?

Here are the guidelines that you can use as a test in the following order:

If the email is sent from the free email host like Gmail – NO!
If the web site does not have a lot of the content relevant (really relevant!) to your web site – NO!
If the web page where your link is has more that 50ish links to some other sites – NO!
If the web page is not in the Google index – NO!
If the web page (not the site) has a Google Page Rank lower than 3 – NO!
If the web page where your link is has a Google Page Rank more than 2 lower than your page – NO!
If you just do not like the tone in the email – NO!

If you use the filter above – you will see that 99% of those emails will not pass the test. So even without performing the test, you can safely delete and ignore all such link exchange email requests.

Categories
Google Jobs Microsoft Recruitment Search Engine

Microsoft Proposes Acquisition of Yahoo! for $31 per Share

Well, Microsoft tried really hard to develop their own MSN AdCentre to try to compete with Google AdWords. Years passing by, but a miserably low percentage of the online advertisers switched to Microsoft’s offering as opposed to Google’s AdWords. Microsoft thought it has a ‘channel’ via it’s MSN.com, and Hotmail. But Google’s Gmail actually managed to attract new users, with a smart marketing offers (2 GB of free space!) and a Anti Spam that actually works!

So if Microsoft wants to capitalize on it’s Investment in the AdCentre and also Live.com (that seems a bit lost or beheaded) they need to purchase someone who has visitors – to be able to display the adverts from their AdCentre customers. Yahoo? Well, if there is nothing better on the market, and there does not really seem to be, is a good choice. Yahoo has the experience (remember Overture?), and is has a much better search technology than that MSN ever managed to develop. In the last years the MSN search results are actually becoming more and more pathetic. Ok to be more precise – irrelevant.

So is it a good move for Microsoft to buy Yahoo?

For the Irish workforce it might actually be good. Since Microsoft has a strong presence in Ireland, while Yahoo never bothered opening an office here. I bet if the acquisition goes ahead, we will see some Yahoo jobs in Ireland as well.

Do you Yahoo?

Categories
Jobs Recruitment Search Engine

Job Aggregators in Ireland

Job Aggregators have their fair share of success and problems. As far I can remember the first one in the Irish market was www.IrelandJobs.ie. It was displaying jobs from about 5 to 7 job boards that existed in Ireland back in 2002 -2003. Job boards went ballistic!!! Every single one of them turned aggressive, and word ‘court’ found its place in every single sentence they produced. It wasn’t funny. Later the service was actually reversed. So as opposed to take the jobs from the job boards we made a Multiple Job Posting service www.eRecruit.ie, so as opposed to take jobs to job boards, all of the sudden we started feeding the recruiters jobs to the job boards. Now we are all ‘Partners’ and we get nice boxes of chocolates and stuff for Christmas from them (Except one!!!).

A number of jobs aggregators have been launched since in the Irish jobs market. Actually about one a year. You can see them stopping advertising in Google AdWords from a few months from the launch to about a year later. None of them invests in the search engine optimisation (SEO), therefore are dependent on the visitors traffic from the search engine marketing campaigns (SEM). Economically such a business model is not sustainable economically, and when the investment is spent, they tend to vanish from the job advertising scene in Ireland.

Categories
Blogs Google Jobs Recruitment Search Engine SERP

Irish Defence Forces Jobs

Irish Defence Forces JobsJust saw a quite unusual Google AdWords campaign for the Irish job advertising market. The Irish Defence Forces is advertising (and paying the TOP Google AdWords rate!) for their add to be displayed for the keyword ‘jobs’ in Google.ie.

Is this the first time a Governmental agency (or how do you call the Army?) has engaged in the recruitment advertising? Is it the case where Army (The Marines) goes first to the new territories, and the others follow afterwards?

Categories
Jobs Recruitment Search Engine

Monster Jobs via RSS

Just noticed the update to the Monster.ie job site this morning. First impressions are really good. Nice usage of cookies, it stores a job seekers activity history. That enables you to see je list of jobs you have viewed on Monster jobs site before. The interface seams upgraded with the right column with different data, filers and menus that ease up job searching and filtering. It reminds a bit of the new eBay layout of the eBay US web page (eBay.com – when you are logged in).

The important update of the Monster Jobs Search Page is the inclusion of the RSS feed. This enables a job seeker to subscribe to any custom developed search, and store it in the RSS feed URL that can be called from any RSS Reader to display up to date Job Search results for the defined search. Since we at www.EmployIreland.ie introduced that feature in the early 2007, more and more job boards will have it.

Well done Monster on the inclusion of the RSS feeds Jobs Search results subscriptions!

Categories
Blogs Google Search Engine SERP

Jobs Blog Popularity

There is one thing one has to manage when his blog becomes ‘popular’. JobsBlog.ie is a bit more than a month old now. It tops several searches in the Google.ie search engine results page (SERP) for a a number of search phrases. That means traffic. Some wanted some not really.

Today I logged in to check if I got any comments on those few articles you can see published so far. And to my surprise – YES! There are 99 Blog Comments!

All excited I click to go to read them (and moderate), only to find out that I have 99 SPAM Blog Comments. So 100% of SPAM in the first month. Really poor quality of the response…

I guess it is a time to try to find a solution to prevent unauthenticated comments…

Categories
Google Jobs Search Engine SERP

Internet Activity, or ‘Will Irish Recruitment Agencies get the importance of the Google.ie Search Engine Ranking?

What do people do most on the Internet? When asked, the response is the mixture of:
House hunting
Cars related searches
Jobs searches

Holyday related searches, mortgage, insurance are the second most important group.

Almost all the behaviour monitoring will record the same above activities. This is what we ‘admit’. In the same time Internet itself consists of more than 2/3 of some king of pornographic content. I wonder whom is that for?

Anyway, the major three activities, let us call them Property, Cars and Jobs here, and really very funny when it comes to the Irish Google placements (web site positioning) for the relevant key phrases. While Property and Cars have a 3 to 5 strong market leaders, and the rest of the first page of Google.ie search results is filed by the sites that just ended up there, the Jobs category seems to have a super strong competition (compared to the two other categories).

By default Google.ie shows 10 results of a search performed. So 10 web sites can be of the first page. The rest of the results has a far less ‘Visibility’. The top 5 or 6 pages are what was called ‘Above the Fold’ before, since ht monitor resolution would allow only the top half of the Google.ie results page to be displayed at a time. To see the rest, the user had to scroll down.

In general the people click more on the result positioned higher. The Number One listing in a Google Search Result is extremely important for any Internet related business. So if you are a Job board… you get the point.

Again the problem with the ‘Jobs’ market in Ireland is that there is currently about 35 web sites that would like to call themselves a Job Board. There is also about 400 Recruitment Agencies web sites that would benefit greatly from the high placement in Google.ie search engine results pages.

Historically looking, for the most important keyword for job searching in Ireland: ‘Jobs’ – there NEVER was a single recruitment agency on the first page of the Google.ie search engine results page. At least not in the last 5 to 7 years. That is simply because there are all those job boards filling up the spaces. To make the situation even more interesting every year there is more and more job boards in Ireland. Niche job boards are popping up like mushrooms all over. It really is not that easy to find the industry that does not have its own ‘Specialist Job Board’. Most of the strong industries have multiple niche job boards active today.

It really is interesting to see the recruitment agencies that are multimillion businesses paying for the advertising slots on a job boards that are a single man operation, or even someone’s ‘Second Job’.

I am really interested to see who will be the first Irish recruitment agency that will realise the importance of being listed on the first page of Google.ie for the phrase like ‘Jobs’, and actually manage to do it! Anyone ready to place a bet???

Categories
Blogs Google Jobs Microsoft Search Engine

Microsoft Recruitment

Check the Microsoft Europe Recruitment Web Site:
http://www.joinmicrosofteurope.com/

Comments are welcome!

Silverlight? I am curious to see how well can the spiders index the content on such a web site…

Categories
Blogs Google Search Engine SERP XML Sitemap

Sitemap

a>Why is the Google XML Sitemap important?

This is blog an example:
Day 1. – Domain registered and blog set up
Day 2. – Sitemap installed
Day 3. – Blog in the SERP

JobsBlog.ie in Google SERP

The domain is 3 days old, and it has no links to it. Do you know of ANY other way of getting your domain in the search engine results that quickly?

A few minutes later – after this post was published you can see it in Google SERP allready:

JobsBlog.ie - Blog post in Google SERP instantly after publishing