CPL

CPL Web Site - pointing to the http://alliancenurses.ie/The CPL recruitment agency is the leading recruitment agency in Ireland. They managed acquire a number of competitors, and also grow organically in some areas. The web site is a quite important thing for any recruitment agency. It represents you on the Internet, and the Internet is the channel for the majority of the communication a recruitment agency does. Jobs are listed on the Internet for job hunters and your services are displayed on your site to your clients. Every single email has a reference to the web site to help drive the traffic to the recruitment agency web site.

And jet this most important communication channel gets neglected. How? Well simply entering the web address without the ‘www’ part in it so just cpl.ie gives you the web site of: Alliance Nurses Agency. You can view the real copy also on their domain address: http://alliancenurses.ie/.

How did that happen? Most likely the configuration settings on the Microsoft IIS web server. I am guessing that the domain http://alliancenurses.ie/ is set “All undefined” option, and the admin did not specify the CPL.ie to point to the same where the www.CPL.ie is pointing.

Note: Yes I did call CPL and have let them know….Note: Yes I did call CPL and have let them know…. And guess what I am told: “That is OK, they are part of our CPL Group.” :)

Developing a Jobs Site / Job Board

Jobs Sites are fairly straight forward web sites. Not as simple as a pure presentation “shop window” web sites, but there is not that much to it.

Three basic types of registered users:

    Employers
    Job Seekers
    Job Board Admin

There is also a very small number of pages:

    Home
    Search
    Advanced Search
    Search Results
    Full job description
    Application form
    About / Contact

A few more admin pages in the back end of the job site and that is all you really need to get going. Later on you might ad a page for Company Profiles, Quotes, or similar Jada-jada required for the search engine optimization purposes. You might disguise it under eh title Career Resources, or something sounding equally smart.

Any web development company can do it fairly quickly, and if you stick to those basics, it will not cost you an arm end leg. Outsourcing the development to India will save you quite some money as well. And this is the reason we had more than 20 new job sites in Ireland launched in the same year 2007. Imagine 20 new job sites in the market that to anyone in the industry seams overcrowded.

CV Database exposed on the WebThere is only one problem with the job sites, and that is that they are more often than not built so that they store the CV’s of the candidates. This enables the job board owners to sell access to the CV databases. Holding onto CVs online requires a tough security, and if you have been cutting corners while developing your web site, it might not be there. The end results are that job hunters private data gets exposed. Sometimes their application history and sometimes even the full CVs find their way to the web.

Yes we did contact Karl to let him know and he pached the security hole quickly.

Job Boards and SEO in Ireland

Year 2008 started funny for the Job Boards in Ireland. Job boards started understanding that the Search Engine Optimisation (SEO) is the core of their business.

The reason the big job boards understood the y need to invest in SEO is because the year 2007 was the year where a largest number of the niche small job boards appeared in a single year. More than 20 new job boards requested to be included in the multiple job posting software eRecruit.ie in the year 2007 only! Those small niche web sites are in most cases industry specific, and usually have some link with some existing organisation or publication, or are just set up by someone who does know the industry. Knowing the industry helps in organising and running the small niche job board, so more often than not the niche job sites have some success as well. That hurts the job big boards, and it hurts them badly! So the national job boards decided to fight back in 2008, and to do so they are looking for the SEO people.

Irish Jobs - SEO JobIrish Jobs looking for the SEO Specialist:
http://www.irishjobs.ie/JobDesc.asp?ID=5125108&MID=3233

Due to continued expansion and focus delivering maximum jobseeker traffic to our websites worldwide a vacancy has arisen for an SEO specialist.
Job responsibilities:-
Knowledge and experience of SEO, Web 2.0 concepts, traffic and SEO analysis tools (Google Analytics, Google Webmasters Tools, keyword and structure research spiders)… Web 2.0?!

Jobs.ie Jobs - SEO JobJobs.ie (owned by Irish Jobs) are looking for that same SEO Specialist:
http://www.jobs.ie/ApplyForJob.aspx?Id=652847

This is actaully the same job in the same sompany as advertised by Irish Jobs. BTW Jobs.ie was purchased by Irish Jobs a year and a half ago.

Loadza Jobs - SEO JobLoadza Jobs made the adverts sound better by naming the job Online Search manager (SEO/SEM)
http://www.loadzajobs.ie/view-job-details.jobs?jobId=1077057

The Job Description finishes with the very funny sentence:

“Please do not apply if you have not got a good solid knowledge of the internet.”

That clearly shows they know what they are looking for!

Recruit Ireland…. nothing? About 20 different agencies have a job that appears in the search result for the word SEO, but no SEO jobs from the job site itself. Do they not need a SEO staff like the rest of the ob boards? Do they not trust the web site to deliver the candidate and have advertised in their papers?

Monster have a new site with a bit strange front page, and again they are not looking for a SEO specialist in Ireland. In all fairness, their SEO needs are probably managed from the head office in the US.

Ok, Ok,… EmployIreland.ie – no we are not looking for the SEO Specialist, we do have our SEO Consultant (that is available for projects!).

Video CV is here!

Ever noticed how hiring graduates based on their CV’s isn’t fun at all? Same CVs, with lots of education all over and no experience, at least not relevant one? Ever got into the situation where you cannot really determine anything relevant in eth CV, and started basing your filtering process solely on the ‘Interests’ and ‘Sports’ at the bottom of the CV?

If you recognise our self above, you will like what is coming next! A Video CV! You can actually SEE and HEAR the candidate. Now how is that in comparison to the poorly filled CV template with most of the required data for the CV (no Experience?!).

Thanks to a brilliant idea by CVizz.com that is all about to change!

Across the ocean:
A similar service in the US: VISAUL CV just got $5 mill. funding yesterday. Is that the first funding in the Video CV arena?

Is the Search Engine Optimisation (SEO) a compulsory skill for The Online Recruitment Marketing Manager?

The ‘usual’ Marketing Manger in the recruitment industry in Ireland up until a few years had his job divided into the traditional offline marketing efforts (even a guerrilla marketing falls into this here!) and the online marketing. Online marketing consisted of purchasing the subscriptions on the job boards, getting the recruitment web site done up, and perhaps purchasing a banner or similar advertisement from the news portals. And it was all well back then, and most of the actual work could easily be outsourced to an external vendor – a marketing agency. And then came Google…

Google messed up the life of a marketing manager, simply because someone up in the management got an idea to ask a question:

Why do job hunters not apply to our web site and instead go to the job boards, and we have to pay for advertising there? Surely we can do a good site as well?!

The classic advertising or marketing agency failed to deliver a single visitor from eh Google search engine, so Google invented Google AdWords. Being the number crunchers and statistical people by nature, the Google failed to understand who will be the end users of their AdWords tools, so the interface was all in numbers, percentages, and zillions of statistical acronyms. You really needed a PhD in statistics to understand anything there. So a new breed of consultants surfaced, the Google AdWords Management Consultants. Most Irish recruitment marketing managers even today fail to understand they do need to hire them to manage their AdWords campaigns. It simply undermines their management authority to outsource management of their precious budgets. Jet they didn’t really care for the statistics in school., but are ‘creative’ people by nature.

When enough Irish online recruiters, and those who wanted to become ones, started using Google AdWords to drive the precious job seekers to their recruitment web sites, the price of the visitor started climbing up. And up… So the Google AdWords became too expensive for the generalist recruitment, and the new breed of marketers surfaced up in Ireland the SEO Consultants.

My Definition:
Search Engine Optimisation (SEO) is a ‘science’ (is it?) that defines the elements that affect search engine ranking of a web site for a particular keyword in a set search engine.

So how can a SEO Consultant help a Online Recruitment Marketing Manger in Ireland? Well a SEO guy can help ‘optimise’ the recruiters web site so that it gains higher ranking for the recruitment related keywords (or phrases) or for some other (industry or location) related search keywords. A search keyword or search phrase is the text that people using the search engine type to perform the search. So in short, a SEO consultants job is to change the web site so that the web site gets more traffic. In the recruitment industry – it means more free visitors – more applications – more CVs – more placements!

This is where it gets very confusing to our Irish Online Marketing Manager. The SEO Consultant simple does not speak the same language. Also there is absolutely nothing exact in the SEO!? There is no formula (Google keeps it as a Coca Cola recipe!), nothing really to back up what the SEO Consultant is ‘preaching’.

The effect of this falling behind in the ever changing knowledge of running the online business is very beneficial for the Irish Jobs Boards. Since absolutely no Irish recruitment agency have ever made a substantial effort to make a web site that would have a high visitor numbers, they simply have to purchase traffic from Google AdWords or completely rely on their advertisement on the job boards. There is a limited success they achieve with newsletters where they offer a iPod Nano raffle for a CV submitted, or a bit of Radio and print advertisements. But all those traditional marketing efforts combined bring only a small fraction of het CVs that a well optimised recruitment web site bring in Ireland today.

Therefore a Search Engine Optimisation (SEO) is a compulsory skill for The Online Recruitment Marketing Manager in Ireland today.

Blog = Jobs Offers?

Will a good blog make you a magnet for a good job offers? Tom is the IT guy, who writes his blog for a few years not. His experience does not really show that having a good blog will make you attractive to the Irish recruiters. Is Irish recruitment industry a bit ‘Old Fashioned’, and glued to the Job boards and traditional advertising media? Do people in Ireland get a job via LinkedIN? Well definitely not in the numbers they should. What is missing from the whole recruitment process is the usage of the web outside of the job boards for searching the candidates. Blogging and social networking in general do not play any important part in the recruitment in Ireland.

At least not jet.

Until someone ‘understands’ it and just dives into the Gold Mine of the free Profiles, blogs, professional networks….

Jobs in Ireland – Microsoft & Yahoo

The proposed acquisition of Yahoo by Microsoft will definitely have an impact on the jobs in Ireland if the merger goes ahead. By looking at the type of the jobs in Microsoft Ireland today, the majority of the jobs are in the European Operations Centre (EOC), where the Sales jobs and Customer Service jobs dominate. There are some Localisation jobs, and some software development jobs based in Ireland, that mostly relate to the Microsoft Live for the European markets.

Yahoo on the other had was always predominately a US market oriented company. Yahoo never really had much of an impact in Europe. Perhaps that is the opportunity that Microsoft wants to explore, in bringing the Yahoo services to the rest of the world, where Microsoft has a strong foothold? If they decide for such a move that would definitely mean a strong workforce presence of Yahoo in Europe.

The situation in the US is a bit different. What both Microsoft and Yahoo, and any other tech company has to recruit there is the techies who will make the products or the services. As in the

Cnet’s article: Another difficulty for a Microsoft-Yahoo marriage: Recruiting

The battle for tech supremacy, then, is largely a battle for talent. And so one crucial question about Microsoft’s $44.6 billion bid for Yahoo is whether a combined company could more easily attract software engineers–an increasingly precious commodity. Both companies are already fighting the perception that their most innovative days are behind them.

Our situation in Ireland is quite different. Since the techies are a minority in the US based companies operations on Ireland. The Customer Support Jobs and Sales Jobs make a majority of an average Irish based subsidiary of the US corporation. So the Microsoft acquisition of Yahoo, if it goes ahead is bound to make a strong Yahoo presence in Ireland. The best bet is actually in South Dublin in the Sandyford Industrial Estate & Leopardstown Business Park where Microsoft is based as well.

Microsoft Proposes Acquisition of Yahoo! for $31 per Share

Well, Microsoft tried really hard to develop their own MSN AdCentre to try to compete with Google AdWords. Years passing by, but a miserably low percentage of the online advertisers switched to Microsoft’s offering as opposed to Google’s AdWords. Microsoft thought it has a ‘channel’ via it’s MSN.com, and Hotmail. But Google’s Gmail actually managed to attract new users, with a smart marketing offers (2 GB of free space!) and a Anti Spam that actually works!

So if Microsoft wants to capitalize on it’s Investment in the AdCentre and also Live.com (that seems a bit lost or beheaded) they need to purchase someone who has visitors – to be able to display the adverts from their AdCentre customers. Yahoo? Well, if there is nothing better on the market, and there does not really seem to be, is a good choice. Yahoo has the experience (remember Overture?), and is has a much better search technology than that MSN ever managed to develop. In the last years the MSN search results are actually becoming more and more pathetic. Ok to be more precise – irrelevant.

So is it a good move for Microsoft to buy Yahoo?

For the Irish workforce it might actually be good. Since Microsoft has a strong presence in Ireland, while Yahoo never bothered opening an office here. I bet if the acquisition goes ahead, we will see some Yahoo jobs in Ireland as well.

Do you Yahoo?

Job Aggregators in Ireland

Job Aggregators have their fair share of success and problems. As far I can remember the first one in the Irish market was www.IrelandJobs.ie. It was displaying jobs from about 5 to 7 job boards that existed in Ireland back in 2002 -2003. Job boards went ballistic!!! Every single one of them turned aggressive, and word ‘court’ found its place in every single sentence they produced. It wasn’t funny. Later the service was actually reversed. So as opposed to take the jobs from the job boards we made a Multiple Job Posting service www.eRecruit.ie, so as opposed to take jobs to job boards, all of the sudden we started feeding the recruiters jobs to the job boards. Now we are all ‘Partners’ and we get nice boxes of chocolates and stuff for Christmas from them (Except one!!!).

A number of jobs aggregators have been launched since in the Irish jobs market. Actually about one a year. You can see them stopping advertising in Google AdWords from a few months from the launch to about a year later. None of them invests in the search engine optimisation (SEO), therefore are dependent on the visitors traffic from the search engine marketing campaigns (SEM). Economically such a business model is not sustainable economically, and when the investment is spent, they tend to vanish from the job advertising scene in Ireland.

Multiple Job Posting Software

eRecruit.ie is the leading Irish multi-posting service. Working alongside all Irish job boards and utilising cutting edge technology, eRecruit.ie can offer recruiters the most comprehensive and cost effective job posting service available.

eRecruit.ie is the only Irish ‘Instant Job Posting’, Multiple Job Posting Software that enables you to preview you jobs posted in real time on all Irish Job boards.

Post to your own website – Set up a link so your adverts are also posted on to your own website.

Integrate with your recruitment database – Export job adverts directly from your database.

eRecruit.ie ‘no strings attached’ free trial is available to all Irish Recruiters.

Irish Defence Forces Jobs

Irish Defence Forces JobsJust saw a quite unusual Google AdWords campaign for the Irish job advertising market. The Irish Defence Forces is advertising (and paying the TOP Google AdWords rate!) for their add to be displayed for the keyword ‘jobs’ in Google.ie.

Is this the first time a Governmental agency (or how do you call the Army?) has engaged in the recruitment advertising? Is it the case where Army (The Marines) goes first to the new territories, and the others follow afterwards?

Monster Jobs via RSS

Just noticed the update to the Monster.ie job site this morning. First impressions are really good. Nice usage of cookies, it stores a job seekers activity history. That enables you to see je list of jobs you have viewed on Monster jobs site before. The interface seams upgraded with the right column with different data, filers and menus that ease up job searching and filtering. It reminds a bit of the new eBay layout of the eBay US web page (eBay.com – when you are logged in).

The important update of the Monster Jobs Search Page is the inclusion of the RSS feed. This enables a job seeker to subscribe to any custom developed search, and store it in the RSS feed URL that can be called from any RSS Reader to display up to date Job Search results for the defined search. Since we at www.EmployIreland.ie introduced that feature in the early 2007, more and more job boards will have it.

Well done Monster on the inclusion of the RSS feeds Jobs Search results subscriptions!

Best Companies to Work for in Ireland 2007

Best Companies to Work for in Ireland 2007

According to the Great Place to Work® Institute Ireland The best place to work in Ireland is in one of the 10 companies listed below:

Accenture
Airtricity
Brightwater
CB Richard Ellis Ireland
Diageo Ireland
eBay
Google Ireland Ltd
Microsoft Ireland
Sigmar Recruitment
Unicare Pharmacy Ltd

In other words, if you work in one of those you are within the ‘privileged’ ones between us and should consider him/herself extremely happy. Why? Since the rest of us DO NOT work in the 10 best companies to work for in Ireland! You who work for the best companies to work for in Ireland have absolutely no right to moan and complain about ANYTHING!

The rest of us? We can say EXACTLY what we want about:

– That crazy, crazy, crazy new layout on the Red Cow roundabout. Why do they call it a roundabout anyway? It looks far more like a mixture of a number 8, the infinity sign, and a few more 9-es and 6-es!
– The Bus that is full again, just passing by the station where we are waiting in the rain, and some idiot smashed the bus shelter again.
– CHAOS in traffic in city centre
– M50 is a parking place again. They should start charging per hour!
– M50 Toll Bridge cue forming at Malahide roundabout.
– Sandyord Industrial Estate MADNESS. And you from Aitricity and Microsoft, just keep your mouth shut!
– DART, ohh, DART…. not again? What works on the rails now?!
– LUAS where one gets that sardine feeling (who said smell?!)
– Rent up again? How comes rent always goes up more than my salary increases?!
– … and do not get me started on,… well, that’s enough here.

So if you work for one of the best places to work listed above, just keep on enjoying your life. The rest of us can complain. You cannot!

From the looking for the new job perspective, wouldn’t it be normal then to first try to get a job with one of the best companies to work, and then talk to the recruitment agencies if you do not succeed to enter this holy circle?

Google Ireland Jobs

The Google Ireland Jobs page is designed in the traditional Google Design Stile. The only ‘Outstanding’ design elements Google Recruitment or Web Development department found appropriate to place on the site is a bit of the green font. Noticeable is also the usage of the word ‘Opening’ instead of the job. That is most likely the trace of some super-wise marketing agency, trying to avoid the connotation of job – work – long hours – low salary – slavery. Instead they call it an ‘Opening’ where one could build his career – success – happy family – new house – a Volvo Estate, two dogs, and a house in the suburbs.

A bit of showing off with the always suspicious: 10 Best Companies to Word For – Ireland 2007, awarded by the Irish Independent (presumably to the largest advertisers).

Striking is the Google’s complete ignorance of the SEO on its own recruitment pages.
The URLs like:
http://www.google.ie/support/jobs/bin/topic.py?dep_id=1054&loc_id=1110
http://www.google.ie/support/jobs/bin/answer.py?answer=74881

The non existence of the proper and relevant META and TITLES just shows how Google is the company that does not depend at all on the Search Engine Optimisation, but probably has a completely different set of problems like managing the volumes than the average recruiter.

The absence of any contact details, not phone, no email not even a physical address(???) just confirms the obvious problem with the quantity of applications.

From the usability point, there is no way for a job seeker to subscribe in any way. No email alerts and no RSS. That is a decision I do not really understand. It is like saying: “We do not want return visitors!”. Non inclusion of the RSS feed is probably the biggest mistake on the Google’s Jobs site.

There is also a greyed out footer on all the pages that reads:
To all recruitment agencies:
Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.

Perhaps the last sentence of that footer tells you about the business practices of the recruitment agencies Google has had to deal with.

Overall impression? Google’s Recruitment web site is the fastest recruitment web site. But there is a feeling that there is something missing here. The absence of any contact details is just striking. I believe it is unique in the Irish market, and that alone makes it hard/not acceptable. The absence of the RSS feed is also surprising from a 100% Web 2.0 company.

The extensive usage of Google AdWords to advertise this site puts other AdWords publishers in the recruitment industry in a disadvantage, since Google itself does not have to pay for it. In the same time it is competing for the positions in AdWords with its clients who pay big sums every month. It might be (or is it?) legal, but certainly is not moral at all.

Conclusion: One would expect Google should do better. Recruitment obviously is obviously falling far behind the strengths the company has in other fields.

Web 2.0 Recruitment

The recruitment industry is changing. To stay on top any recruiters has to in one way or the other follow the change, since the ‘old’ recruitment model will soon simple disappear in most industries. The Web 2.0 Recruitment will differ greatly from the traditional recruitment in the aspect of the recruitment advertising and searching and sourcing the candidates. The combination of the whole collection of the social networking web sites, the collective bookmarking and scoring web sites, the personal blogs, corporate blogs and a purely recruitment blogs with change the role the traditional job sites (job boards) have today.

Web 1.0 Recruitment

The job boards have replaced the traditional media like newspapers, radio, billboards, and TV. After the year 2000 the web was catering for the vast majority of the recruitment advertisement business. The broadband penetration was fuelling it. It still keep on fuelling it 8 years later, and bringing it to a next level. The level of the Web 2.0 Recruitment.

Web 2.0 Recruitment

The job boards and their CV databases will start losing their value in the Web 2.0 Recruitment model that we are entering. As Encyclopaedia Britannica disappeared when Wikipedia gained popularity the similar future is ahead for the job boards.

LinkedIN is slowly replacing the CV databases in the more advanced economies like UK and US. The most popular CV database in Ireland, the Monster’s CV database will soon start feeling the heat from LinkedIN. The crucial moment will be when the quantity of the newly created LinkedIN profiles becomes greater than the number of the new CV’s Monster’s database receives a day. And that is very likely to happen in the year 2008 if the current trends continue.

Recruitment agency and employer’s web sites will start blogging and utilising all the blog related content syndication, RSS, pinging, trackback and comment features to attract and engage the job seekers. The Job seekers will from their end in their personal blogs generate their own related content, and ‘engage’ really more than just ‘subscribe’ to the recruiters offerings.

Altogether the Web 2.0 Recruitment will be more characterised by networking, contributing to the content, and engaging in content development than just traditional advertising jobs.